u/Spiritual_Play_888

I'm interested to know how everyone uses audience segments in Google Ads, or if they use them at all.

I'm responsible for running my business' Google Ads, I'm no PPC expert, but the campaigns do tick along nicely for the small budget we have.

As a marketing generalist, I'm expected to do everything, whether I know how to or not! And I feel like there's so much more that we could be doing in Google Ads. Like utilising audience segments.

How does everyone use audiences? Can you go indepth and split audiences out by intent (ToFu, MoFu)? What pages users visit? Etc.

Genuinely interested to understand how people use audience segments. Thanks!