u/HesThePianoMan

Context: I'm moving from Meta ads to learning Google ads. Been doing Meta for years and it seems like second nature by now:

- Who to target (but basically creative does that)

- What should the pixel do (where do they convert / home)

- What do you want them to see (video/image/text)

That's it.

Easy.

Can even get more advanced with specific angles on retargeting, criteria, LLA, customers, etc. really doesn't matter.

But WOW, going to Google ads feels like trying to navigate the DMV.

Any advice for someone going from Meta to Google ads that I can get a more 1:1 this is recommended if you know that type of translation? Or something that helped "make it click"?

Anyone gotten the new UI?

It's been about a month since immersive navigation launched and I have heard of nobody actually getting it. This is absolutely ridiculous as I have a Google phone so we should have been first in line yet the only people I know who have gotten it are iPhone. Our Android users ever going to get immersive navigation?