u/BootPsychological925

A few of my campaigns were performing normally, but since yesterday:

• Leads dropped suddenly
• Conversion tracking delayed
• Clicks are coming but conversions are not updating properly
• Some campaigns showing unusual CPC fluctuations

No major changes were made from my side.

Trying to understand whether this is a temporary Google Ads reporting issue or if others are facing the same thing after the recent update.

Over the last 24–48 hours, a few of my campaigns suddenly started showing unusual behavior:

• CPC increased unexpectedly
• Impressions fluctuating heavily
• Conversions delayed or missing
• Performance Max reporting mismatch
• Search terms and audience data updating slowly

Everything was stable before this.

Not sure if this is related to a backend reporting delay or recent Google Ads/Core Update changes.

Would like to know if other advertisers are also noticing strange activity right now.

Today I noticed that Google Search Console suddenly started showing:

• External links: 0
• Internal links: 0
• No data in the Links report

At first, I thought all backlinks were lost 😅

But when I manually searched my site on Google, backlinks from platforms like Trustpilot, LinkedIn, GitHub, Hashnode, and freeCodeCamp were still visible and indexed.

Ahrefs and SEMrush are also still showing backlinks normally.

So now it looks more like a Google Search Console reporting glitch or something related to the recent Core Update rather than actual backlink loss.

Has anyone else experienced this issue today?
Did your GSC links data recover automatically after some time?

I checked around 10 different projects and all of them suddenly started showing:

• External Links: 0
• Internal Links: 0
• No data in Top Linking Sites

Ahrefs and SEMrush backlinks are still showing normally, so it looks like a Google Search Console reporting issue.

Is this happening because of the recent Google Core Update or a temporary GSC bug?

Would like to know if others are facing the same issue.

I’m dealing with a few campaigns that were performing consistently for months, but recently results dropped hard without any major account changes.

No big edits to targeting, keywords, budgets, or creatives — yet:

• CPC increased
• Leads dropped
• Conversion rate went down
• Impressions became unstable

I’m trying to understand what usually causes this before making random optimizations.

For those running Google Ads or Meta campaigns daily:

• What’s the first thing you check?
• How do you identify whether it’s audience fatigue, competition, algorithm shifts, or tracking issues?
• Have you noticed performance becoming more volatile recently?

Would love to hear real experiences from other advertisers and agency owners.

I’m running PPC campaigns and sometimes performance suddenly drops even though I haven’t changed anything in the account.

For example, CPC increases, conversions slow down, or impressions drop without any edits. I’ve checked budgets, keywords, and tracking, but everything seems normal.

What usually causes this for you guys?

• Competition changes?
• Audience fatigue?
• Algorithm updates?
• Seasonal trends?
• Learning phase issues?

Mostly seeing this with Google Ads and Meta ads recently. Curious to know how others troubleshoot this.

They fail because:

• bad tracking
• weak landing pages
• broad targeting
• no search term cleanup

People change campaigns every 2 days instead of fixing fundamentals first.