How much to charge for a full SEO + website rebuild for a private university in India?
Me and my friend landed a potential client — a private university in India. We need advice on pricing.
Current state of their website:
- 18-year-old domain, completely untapped
- 90% of pages not indexed by Google
- 98% branded traffic, zero organic traffic
- No schema, no sitemap, no mobile optimisation
- Important content buried in PDFs
- Messy URL structure, no on-page SEO at all
What we plan to do:
- Full technical SEO audit + fixes
- Complete website redesign (mobile-first)
- 40–60 pages of SEO + AEO + GEO optimised content
- Schema markup, internal linking, content clusters
- PDF to webpage conversion
- GSC + Bing Webmaster setup
- CMS templates for their team
Our situation: Two-person team, both under 2 years freelancing, handling everything ourselves. Timeline is 6 months to 1 year.
Our questions:
- What's a fair price for this in the Indian market?
- Are we missing anything important in our scope?
- How should we structure payments across 6–12 months?
- Should AEO and GEO be separate line items or bundled?
- Any red flags with university clients?
Would love input from anyone who's done education SEO or large website rebuilds. Thanks!