Own and run a video production agency, mainly into corporate films and Monthly content for Restaurants, I have a website on a webflow platform. Looking for someone who can develop the current website and automate lead generation. Please help!
As e-commerce business owners or professionals, what interests you about Google Ads?
What would you like to learn from an advertising specialist? Best practices? What exactly—the more details, the better?
I’ve seen very different approaches.
Some people recommend almost one keyword (or one very tight theme) per campaign/ad group for maximum control.
Others recommend consolidating campaigns, using broad match with Smart Bidding, and letting Google optimize.
If you were building a search account from scratch today for a local service business (roofing, pest control, etc.), how would you structure it?
I’m interested in hearing what actually works in practice, not just Google’s recommendations.
Why do you prefer your approach?
Lately I have come across a couple of Claude Skills for Google Ads, but not sure how to select one that comes close to what you are looking for. Or if I were to put it like this: What do i need to look in for Claude Skills for Google Ads. I am looking more from Keywords Research for B2B audience. Audience Understanding or Segmentation. and Optimization of Ads.
I run a pre-owned iPhone business in South Africa and I'm struggling to get Meta Ads profitable.
I've tested both manual Sales campaigns and Advantage+, spending around R14k total. Overall the campaigns generated good engagement (strong CTR, lots of add-to-carts and checkouts), but only 6 sales, which makes me think the problem isn't getting traffic—it's the quality of the traffic.
My website is competitive for my market, I offer good pricing, free shipping, a 6-month warranty, 7-day returns, BNPL, real customer reviews, and I've tested the checkout myself, so I don't think there's an obvious trust or technical issue.
I'm now considering switching most of my budget to Google Search Ads.
My plan is:
- Only target very high-intent keywords.
- Include the price in the headline to filter out low-intent clicks.
- Use Manual CPC bidding.
- My keyword estimates are around R3–R10 per click, so with my budget I should be able to get around 40 highly targeted clicks per day.
I'm intentionally avoiding Shopping Ads because, with my limited budget, I want full control over which searches trigger my ads. I worry Shopping will be similar to Meta, where Google decides who sees the ads and burns through my budget too quickly.
Does this sound like a better strategy than continuing with Meta? Or does it sound like I'm misdiagnosing the problem?
I'm curious because everyone seems to have one.
Maybe you targeted the wrong audience, chose the wrong keywords, forgot conversion tracking, or simply burned your budget.
What was your biggest lesson, and what would you do differently today?