r/GoogleAdwords

I don't understand this group. Google just rolled out a huge change and theres no post about it?

Im curious what everyone is notcing so far. Is there another group on here that post more frequently?

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u/No-Station5446 — 2 days ago

Performance Max with store goals for a local business (restaurant)

Hi! What is your most functional configuration for Performance Max campaigns with store goals?

Do you use Maximize conversions or Maximize conversion value?

Do you set a radius in Km around the business or leave freedom to the Google Ads algorithm? (Google also discourages setting a manual radius in PMAX campaigns with store goals).

Furthermore, I noticed that by removing directions as a conversion goal and keeping only "Store Visits" and "Click To Call", the quality of clicks and impressions increases significantly.

By also keeping directions, the sponsored ads are seen and clicked even in cities very far from where the restaurant is located.

By keeping only "Store Visits", they are seen around the business and in nearby cities, obviously also increasing the cost per single click, despite this the cost per single store visit is significantly lower.

In my opinion, you start with Maximize conversions and keeping all conversion goals active for at least a month.

When the "Store Visits" conversion is activated (usually within 2 months), you switch to the configuration with only Store Visits.

Obviously this is if the business goal is to bring as many people as possible inside the business, a restaurant in my case.

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u/OkDirection5353 — 3 days ago

PPC when you are swimming with Amazon, Temu and Shein

Hi, guys. I just wanted to ask: is it even possible to use Google Search as a channel to grow a business these days?

Name almost any product, and Amazon, Temu, Shein, or one of the other big players is probably already selling it. It’s becoming incredibly difficult to find a product that the major marketplaces don’t carry or can’t offer.

And when it comes to Search Ads, it feels like these companies are already so massive and are spending billions on paid advertising. Pick almost anything that someone is selling, type it into Google, and the majority of the results are the big players. Your small business is barely visible.

So how is it even possible to use Google Ads these days to generate sales and leads? It honestly seems almost impossible.

What have you guys been doing? Am I missing something?

Because when I look at the majority of products being sold on Amazon, Shein, Temu, etc., it seems like there’s almost no room for a smaller player to gain market share.

And even if you find a product they aren’t selling today, they could probably start selling it tomorrow.

So, is there still room for small businesses to compete with Google Search Ads, or has the game fundamentally changed?

I’d genuinely love to hear from people who are actually running Google Ads and getting results. How are you doing it in the midst of these massive players?

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u/KAZKALZ — 5 days ago

Google Ads Campaign Getting Zero Impressions

I have been struggling with an issue with my Google Ads campaign for a little over a month now, and honestly, I no longer know what else I can do.

I have watched countless tutorials, tried following various recommendations, and contacted Google Support several times. Despite all of this, none of the campaigns I have launched has received a single impression.

At first, I assumed the problem might be related to a specific campaign, so after around 8 or 9 days without any impressions, I would create a new one. At the moment, I have my latest campaign running, and I have applied practically every solution I could find in YouTube tutorials and various online guides. Unfortunately, nothing has changed.

Contacting Google has not helped either. I have been trying to get support by email for around 3 weeks, but I have not received any specific response or solution. I also found three phone numbers for Google, but every time I called, I was connected to the same receptionist. After checking our website, they told me that our company had run campaigns in the past, but they were unable to help me resolve the issue. In the end, I was once again asked to contact technical support by email, but I still have not received a response.

My main goal is to run a campaign focused on generating phone calls. We do not operate an online store. Customers contact us by phone or email to place orders or discuss pricing and quotes.

I want the advertisement to appear high in Google search results and allow users to quickly contact our headquarters by phone.

Currently, I am using Maximize Clicks as the bidding strategy, with a daily budget of around 18,5 Euro. I have set phone calls, specifically calls from potential customers, as the conversion goal.

It is possible that I have configured something incorrectly, which is why I am asking for help. Many tutorials suggested that some bidding strategies can have trouble starting when there is not enough conversion data, so I decided to use Maximize Clicks.

All of the main keywords are considered eligible by the system. The campaign is active, and I do not see any warnings or issues with the ads or keywords. The latest campaign is currently marked as being in the learning phase, but despite this, it has still generated absolutely ZERO impressions.

Has anyone experienced a similar situation and knows what could be causing the complete lack of impressions?

Is there any effective way to directly contact someone from Google Ads technical support who can actually review the account and identify the specific reason why the ads are not being shown?

If you need any additional information about the campaign settings, keywords, ads, budget, or bidding strategy, I can provide it.

I would really appreciate any specific advice or suggestions, because I have been trying to get this campaign running for over a month and it still has not received even a single impression.

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u/eepyTigerAiden — 7 days ago

Google Shopping showing impressions for excluded brands?

Hi everyone,

I’m running Google Shopping ads and I’m noticing that some brands I’ve excluded both as broad and phrase are still appearing in my impressions/search data for some I even paid for.

I’ve double-checked my exclusions and they are definitely added correctly.

My Merchant Center feed is properly set up and includes the brand name, product title, GTIN, variant and all the other required attributes. The products are also correctly categorized with their respective brand information.

Is Google scamming me lol?

reddit.com
u/Confusedmind75 — 6 days ago

[Hiring] Performance Marketer – Retargeting & High-Converting Funnels for Online Vehicle Scrapping Platform (ScrapFleet)

About the Role
Looking for an experienced performance marketer to build and optimize digital acquisition channels for ScrapFleet, an online platform that simplifies vehicle scrapping by letting vehicle owners book scrapping appointments directly online.
The immediate goal is to establish high-converting sales funnels, paid acquisition campaigns, and targeted retargeting setups to convert high-intent traffic into completed appointment bookings.
Key Responsibilities
Funnel Optimization: Design and refine high-converting landing page flows and booking funnels tailored for vehicle owners looking to scrap their cars/bikes.
Retargeting Strategy: Build multi-platform retargeting loops (Meta, Google Search/Display) to re-engage dropped-off site visitors and drive completed appointment bookings.
Paid Campaign Management: Set up and optimize search and paid social campaigns targeting high-intent local and regional traffic.

Tracking & Analytics: Implement precise pixel tracking, conversion events, and attribution to track Cost Per Booking (CPB) and ROI.
Requirements
Proven track record in performance marketing and lead generation/appointment booking (automotive, local services, or marketplace experience preferred).
Hands-on expertise with Meta Ads, Google Search/Local Ads, and conversion rate optimization (CRO) for booking flows.
Experience structuring custom audience segments and multi-stage retargeting campaigns.
Ability to share relevant campaign metrics, case studies, or proof of past performance.
How to Apply
Send a DM with:

  1. A brief overview of your performance marketing background in local service or booking funnels.
  2. 1–2 key examples of past results (e.g., Cost Per Booking/Lead metrics).
  3. Your standard rate structure and current bandwidth.
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u/Alert-Put-6940 — 9 days ago

Is Google Ads worth it for online communities?

Please don't take this as a promotion! This is just providing context to understand the need! I run an online community full of traders and investors. My goal is to bring in as many real traders and investors as possible in order to fix this industry's "fake gurus" and provide transparency to every in regards to market analysis, discussion, and people.

Now I'm getting into running ad campaigns and have used meta ads before. I want to try out other platforms as well, like google ads, reddit, and twitter.

For those that have experience with google ads (related to online communities or not), is it worth it? How does it work? Did you see good results from it?

I recently had a bad experience with another platform and I need to pivot fast since this ad is a Back To School campaign.

All tips help, thanks in advance!

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u/TradersUni — 13 days ago

🚀SerpNames is Hiring: Performance Marketing Associate — Remote

We’re looking for a Performance Marketing Associate to join our remote team.

The initial focus will be Google Search Ads, but we’re looking for someone who wants to understand why campaigns work—not someone who just knows how to operate an ad platform.

What you’ll work on:

- Google Search Ads research, setup & optimization

- Keyword and competitor research

- Ad copywriting

- Campaign performance analysis

- Landing page & conversion optimization

- Running experiments and learning from the data

- Using AI tools for research and testing

- Developing new growth ideas

Who we’re looking for:

Someone who is analytical, curious, proactive, and willing to learn.

You should be comfortable taking ownership, solving problems independently, and communicating your thinking clearly.

Experience with Google Ads or other paid advertising platforms is preferred, but we care more about your ability to learn and think than your years of experience.

Bonus: Meta Ads, SEO, CRO, copywriting, analytics.

How to apply

📩 hiring@serpnames.com

Subject: Performance Marketing Associate – Your Name

Please send:

- Your resume

- A 2–3 minute video answering:

  1. Why does this role interest you?

  2. What's an advertising campaign that impressed you and why?

  3. What would you do with a $5,000/month budget in your first 30 days?

  4. What's something difficult you taught yourself?

We’re not looking for a perfect resume. We’re looking for someone who is curious, humble, analytical, proactive, and takes ownership.

Remote | Performance Marketing | Google Ads

#hiring #performancemarketing #googleads #ppc #digitalmarketing #marketingjobs

reddit.com
u/Brichgamer — 13 days ago

Looking for one U.S. E-commerce Business to Build a Google Ads Case Study

Looking for one U.S. E-commerce Business to Build a Google Ads Case Study

I'm looking to partner with one U.S. e-commerce business that wants to launch Google Ads for the first time. To make this a win-win, I'm offering a heavily discounted rate of just $10/hour. 

If you'd like complete transparency, I'm happy to work through Upwork using the Time Tracker, so you can see exactly how every billable hour is spent.

What I'm looking for
A U.S.-based e-commerce business.
A monthly Google Ads budget of $10,000+.
You have not run Google Ads before.
Permission to publish an anonymized case study after our collaboration is complete.

About me

I'm not a beginner in Google Ads.
I've successfully managed multiple Google Ads projects, but unfortunately I can't use most of them in my portfolio because they are either:
covered by NDAs, or
were for other markets, and were completed 5+ years ago.

I'm Google Ads trained and certified, and I have years of experience in digital performance marketing. My goal isn't simply to manage another account — it's to build an outstanding success story that both of us can benefit from.

I work on EDT and I'm available for calls during normal U.S. business hours (calls will be included in working hours).

I'm committed to being transparent, responsive, and results-driven. If you're looking for someone who genuinely cares about performance and is willing to put in the work to make your first Google Ads campaign successful, I'd love to talk.

Feel free to send me a DM if you think we'd be a good fit.

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u/Whole-Mixture-2913 — 13 days ago