Running a Small Online Store Feels Impossible Sometimes!
I recently started a small online niche fragrance store with one goal in mind, to sell niche fragrances cheaper and make it more accessible! Most reliable stores for niche fragrances are physical stores charging full prices.
I wanted to offer customers authentic products and good rates. But the one thing that has really stood out to me is how difficult it is to build a competitive catalog as a smaller business.
A lot of the products are spread across completely different suppliers, but many suppliers also have fairly high minimum order requirements. So even if I only find a few products from a supplier that actually make sense for my store, I still need to place a much larger order just to check out.
I hardly have room for marketing, shipping, maintenance for my website and everything else that comes with running an e-commerce business.
What I’m trying to figure out is how smaller stores approach this long term. I want to just make 20€ per item so I can spend on marketing and bills but it doesn’t looks like it’s going happen. I am feeling so hopeless. I work all day and don’t even earn after I sell.
I need to expand my catalog but I don’t know how.
Anyways would genuinely love to hear perspectives from other people in e-commerce or small business.