r/smallbusinessowner

▲ 15 r/smallbusinessowner+3 crossposts

What has been the biggest challenge with loyalty programs in your business?

Over the last several months, I’ve been building a loyalty platform for small businesses. Along the way, I’ve spoken with business owners in different countries and spent a lot of time studying how existing loyalty programs work.

A few patterns kept coming up.

The first was pricing. Many business owners weren’t comfortable committing to a monthly subscription before knowing whether the program would actually bring customers back.

The second was customer adoption. Requiring customers to download another app often created unnecessary friction.

The third was registration. Asking customers to provide personal information before they could even collect their first reward discouraged participation for some businesses.

As we continued working on the product, two more operational challenges became obvious.

The first was staff adoption. Even when a business purchased a loyalty system, employees sometimes forgot—or simply didn’t bother—to award points consistently. Without staff engagement, even a well-designed loyalty program loses much of its value.

The second was fraud. Giving staff the ability to issue rewards also creates opportunities for abuse if there aren’t enough safeguards in place.

These have probably been the biggest lessons we’ve learned so far.

One thing that surprised me is that building the software has turned out to be the easier part. The real challenge seems to be designing a system that fits naturally into a business’s daily operations, is consistently used by staff, and earns the trust of both the business and its customers.

These have simply been my observations so far. I’m interested to see whether they resonate with other small business owners who have first-hand experience with loyalty programs.

For those of you who have used a loyalty program in your business, do these observations match your experience? Or did you find a completely different challenge that mattered more?

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u/yuceleroglu — 17 hours ago
▲ 4 r/smallbusinessowner+1 crossposts

Can SBA 7(a) lenders underwrite off TTM financials instead of the most recent tax return? Business is growing fast and trying to close sooner rather than later.

I'm working on an SBA 7(a) acquisition of a small multi-location retail franchise business in the $4-$5mm range. Deal is fully negotiated (LOI signed), but the financing timeline is currently tied to waiting for the seller's 2026 tax return to be filed, pushing closing into Q1 2027.

The issue: the business has grown quickly over the past 12-18 months, and the most recent full-year tax return (2025) understates current performance pretty significantly — trailing twelve month (TTM) numbers are well ahead of what 2025 alone shows. If a lender underwrites strictly off the 2025 return, debt service coverage looks a lot weaker than the business's actual current run-rate would support.

I'd like to explore closing this year instead of waiting until the 2026 return is filed next spring. Questions for anyone who's been through this:

  • Do SBA 7(a) lenders ever underwrite primarily off TTM/interim financials (CPA-reviewed or CPA-compiled) rather than requiring the most recent filed tax return, especially for a fast-growing acquisition target?
  • Is this a "some lenders will, some won't" situation, or is it more of a hard SBA SOP requirement across the board?
  • If it's lender-dependent, would appreciate recommendations for SBA lenders/loan officers who are known for being flexible on this — particularly ones experienced with acquisition financing (not just startup loans) and multi-unit franchise deals.

Happy to share more deal specifics in the comments if it's helpful for context. Thanks in advance for any pointers.

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u/10K35 — 13 hours ago
▲ 3 r/smallbusinessowner+2 crossposts

[SK] Credit card points

We are a small construction company who will be moving into supplying our own material. We have been using RBC Avion infinite for our everyday business purchases (approximately $ 5-7k/month) and it’s been fine. But with supplying our own materials it will be more like $45-50k per month. Of course I want to maximize our return via credit card points. We are most interested in travel points but would also consider cash back. What are your recommendations? Also the easier the approval process the better. Paperwork takes up a large chunk of my time so if I can not spend a month on this application that’s fantastic 😂

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u/Fun_Employ_4612 — 15 hours ago

website costs are insane right now.

Hey all,

I'm a 2x founder, having taken my education company to multi-five figures at age 17, in under 6 months.

Working with small businesses, I have come to learn how so many of you all pay month by month for a website that hardly ever gets updated. I have seen my own mother pay $600 / month for her stagnant website.

How much do y'all enjoy paying like this for your business' stagnant website?

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u/sj_soverin — 21 hours ago
▲ 11 r/smallbusinessowner+3 crossposts

Small business lending in Canada is broken (and the Competition Bureau agrees), and we're fixing it and need 50 testers

The Competition Bureau launched a market study this year specifically because SME lending in Canada isn't competitive at all.

Link: https://competition-bureau.canada.ca/en/how-we-foster-competition/promotion-and-advocacy/market-study-competition-financing-canadas-small-and-medium-businesses

If you've ever tried to actually get financing as a small business, you know that it's really hard to do so. Banks take forever and they often ghost you, you have to have your credit score pulled, you upload manual bank statements, and half the time they still want a personal guarantee before they'll even talk with you. And many times, you can't get financing.

This is the team at Huumans, and full disclosure, we're building a a lending recommendation engine to solve for these challenges.

We're building a recommendation engine that takes your business's actual profile and gives you a ranked shortlist of financing options that fit your need/financial situation. We will provide choice for small businesses, and not just point financing options to us, but provide the best and most affordable options.

We want to stress test this and make it great!!! And we need 50 business owners to run their real (or hypothetical) financing scenario through it and tell us where it's wrong.

This will take 15 min, no obligation to use anything it suggests. We especially want people who want to know their financing options or to learn about loans and how to grow with them!!

Comment or DM if you're interested - thank you in advance!!!!

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u/Huumans — 1 day ago

Advice

I’m a nail tech. I just moved to a suite rental which is 1200 a month (500 more than my last place) of course this was stressful but I knew I’d be happier and I have the clientele to make it work. I have had 8 cancellations for this week and yesterday was my first day at the suite. I’m kind of freaking out a little bit and that’s almost 1000$ that’s not been taken off my books for the week. I know slow weeks/months happen but I’m starting to worry. What’s the best marketing you guys have done for your business?

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u/Fair-Gap-1930 — 16 hours ago
▲ 3 r/smallbusinessowner+1 crossposts

What’s the most repetitive part of running your business?

For the small business owners here, what’s one thing you find yourself doing over and over again that you wish you could just get off your plate?

For me, I’ve been noticing how much repetitive customer communication can pile up answering the same questions, sending the same information, following up, etc.

Curious what it looks like for everyone else. Is it customer questions for you, scheduling, admin work, bookkeeping, order issues, something else?

And have you actually found a good way to reduce it, or are you still just doing it manually? 😭

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u/Sea-Concentrate2053 — 14 hours ago
▲ 5 r/smallbusinessowner+1 crossposts

What do you do daily that's boring and could be automated, but there's no tool for it?

Most jobs I've seen have some piece of work that's obviously automatable and just... isn't. Simple, short, repetitive — clicking the same option a hundred times a day.

I actually left my last job partly because of it. It was in finance, so a human genuinely did need to review and confirm each item before submission — that part made sense. But every single click was manual. The judgment call was the job; the clicking was just tax on top of it.

What's yours? The part of your day where you're on autopilot, and you've thought "a script could do this."

And if you've built your own workaround for it — a spreadsheet, a template, a saved macro — I'm curious what that looks like too.

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u/Agitated-Sky1773 — 23 hours ago
▲ 5 r/smallbusinessowner+2 crossposts

Growing A Plumbing Business

Running a small residential flat-rate shop (1 truck, expanding to 2 this fall). Trying to figure out where to put marketing dollars next and would rather hear from people actually doing it than read another agency’s blog post.

For those of you running plumbing companies: what’s your real lead mix right now? Curious about company size too since I’d guess the right channel mix shifts a lot between a 1-truck operation and a 5+ truck one.
Roughly how many trucks/techs you run
What’s actually converting for you vs what you’ve killed
Any channel that surprised you (good or bad)

Appreciate any real numbers you’re willing to share.

Poll options (Reddit native polls cap at 6):

**1.**	Google LSA (Local Services Ads)  
**2.**	Google Ads (PPC/search)  
**3.**	Thumbtack / Angi / HomeAdvisor  
**4.**	Referrals / word of mouth  
**5.**	Organic (SEO, Google Business Profile, Nextdoor)  
**6.**	Other (I’ll explain in comments)
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How Can a Small Business Start Using AI Without Wasting Money?

I run a small business and want to start using AI, but I honestly don’t want to spend money on tools we don’t really need. There are so many AI platforms and services out there that it’s hard to know where to begin.

For other small business owners, what AI tools or strategies have actually been worth the money? And are there any AI experts or consultants you’d recommend for getting started?

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u/EvanLewis5192 — 23 hours ago

Should I bother getting a website for our business?

My husband and I own a pet grooming salon in Denver. We're a small business doing around $300k a year.

We've made it this far without a website. Most people find us through Google Maps, check our reviews (mostly positive), and then message us on Instagram or call to book.

Lately I've been wondering if we're making things harder than they need to be. People ask about pricing, hours, and appointments all the time, and I feel like having a website could answer a lot of those questions.

I brought it up with him, but he's not convinced enough people would actually visit a website to justify paying for one. He's a real people person and actually enjoys talking to customers, so he doesn't mind spending time answering calls and Instagram messages.

On top of that, an SEO company called Infidigit recently reached out offering to build the website, handle the SEO, and manage everything for a monthly fee that honestly seems reasonable.

Curious what other small business owners have experienced. Did getting a website actually bring in more business, or were Google and social media enough?

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u/FrostedTips-234 — 1 day ago
▲ 6 r/smallbusinessowner+1 crossposts

Marketing Boutique for a new small Plumbing company. Any suggestions?

Any suggestions on a marketing boutique that specializes in trades (Plumbing)? I need help with google LSA, setup a google ads strategy. I have a website built and I need to deep dive with someone on google console and see how things are converting.

I’m looking for someone who isn’t a marketing agency to recommend. Thanks!

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What’s the one part of running your business you wish someone else would just handle?

I’m curious what other small business owners are dealing with.

I’m looking into starting a small service focused on helping owners with the administrative and organizational stuff that tends to pile up as the business grows, things like spreadsheets, inventory tracking, paperwork, SOPs, documentation, digital organization, and basic processes.
But before I try to build a service around it, I’d rather hear from actual business owners.

What’s the task or process in your business that you constantly put off, hate doing, or feel like you should have a better system for?

I’m especially interested in the things that aren’t necessarily difficult, they’re just time-consuming and keep getting pushed to the bottom of the list.

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u/XFhatWheTuckX — 1 day ago
▲ 3 r/smallbusinessowner+1 crossposts

From a booming studio footprint to closing the doors three acoustic tiles away from finishing the remodel: What happened when our membership pivot stalled.

Hey everyone. Long-time lurker, first-time posting something this raw. I’m writing this from my workshop while taking a breather from breaking down gear, and honestly, I just need to get it off my chest and maybe get some outside perspective.

For the past few years, I’ve been running a studio operation that we built from a bootstrapped vision into something massive. The recording studio arm was a total success story: I put in the years to get it off the ground, and when the market was primed to BOOM, we were fully staffed and ready to capitalize on it. We had the momentum, the team, and the footprint.

To support that aggressive expansion, we stood up an internal manufacturing department dedicated to building all of our own high-end monitoring systems and custom studio furniture. We were all on the same page for the rollout, rolling hard, and the pieces were falling into place.

Then, everything imploded.

Here is a breakdown of how the wheels came off, and the absolute headache I'm dealing with right now regarding liquidation, massive betrayal, and lease hurdles.

  1. The Downfall: The Hourly Battle, The Membership Pivot, & Two-Faced Partners

The core issue wasn't a lack of demand—it was getting trapped between holding our ground on our hourly studio rates (knowing full well the technical quality was worth every penny) and making a desperate sprint to transition into a membership model to future-proof against where the recording industry was heading.

* The Pivot That Broke Us: That membership transition was the most costly move we could have made. We poured everything into it, but we literally got three acoustic tiles away from having the place totally remodeled and ready before the math finally caught up to us. Facing the wall, we had to make the ultimate heartbreak call and pull the plug.

* The Inside Job / Subcontractor Backstab: To make matters exponentially worse, the people we trusted were part of the problem. The subcontractors and team members were rallying right alongside me on one hand—totally on board with the expansion and the vision—while literally stealing with the other. They took advantage of the transition, broke their non-compete agreements outright, and tried to poach workflow and clients behind my back. To rub salt in the wound, there is still 3.5 months left on these agreements, and dealing with the fallout of that breach while trying to salvage what's left has been an absolute nightmare.

  1. The Current Nightmare: Liquidation and Lease Realities

Closing the doors is only half the battle. The real circle of hell is liquidating heavy assets while navigating the trapdoor of commercial vs. residential lease obligations.

* Moving Heavy Assets: Try liquidating massive consoles, heavy power amps, and custom-built studio furniture when you're racing against the clock. Selling off heavy gear piece by piece takes time, and hustling deliveries just to turn hard assets back into working capital is an exhausting grind.

* The Lease Mess: This is where the pressure cooker really builds. I’m currently dealing with a month-to-month residential setup that carries a brutal 60-day notice policy, while juggling the complexities of commercial workshop space negotiations. Trying to downsize, consolidate, or clear out spaces while landlords hold all the leverage is a masterclass in stress.

Where I'm At Now

We’re out of the old space, gear is moving out slowly via direct sales, and I’m looking at consolidating down to a leaner setup—all while keeping an eye on legal recourse for these breached contracts.

If you're running a physical business right now, keep your overhead terrifyingly lean, and vet your people to the absolute bone. The second your fixed monthly burn outpaces your capacity—or trusted partners act like allies while playing snake—you're fighting a losing war.

Has anyone else here successfully downsized a heavy manufacturing and studio footprint into a leaner model without losing their mind? How did you handle the asset liquidation crunch or enforce non-compete fallout after getting blindsided by your own crew?

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u/Loud-Topic9403 — 1 day ago
▲ 7 r/smallbusinessowner+3 crossposts

I built a network where you can ask people to get something done instead of hiring someone

I've been working on something called NearbyCrew.

The idea started pretty simple:

Why does getting something done online still mean figuring out who to hire, where to post, what job title you need, interviewing people, managing them, etc?

What if you could just say:

“I need 10 people to test my new website.”

or

“I need someone to help me get customers for my detailing business.”

or even

“I need 4 people Saturday to help with an event.”

…and a network figures out the people and execution underneath it?

That's what I've been building.

We now have people joining the network, missions, people discovery, training/capabilities, and the beginning of an orchestration system tying it together.

It's live:

https://nearbycrew.com

I'm at the point where I don't want to invent fake use cases anymore.

If you have something you genuinely need done, type it in.

I'm curious what people naturally ask the network for when nobody tells them what it's “supposed” to be used for.

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u/alielknight — 1 day ago
▲ 6 r/smallbusinessowner+5 crossposts

I built my startup idea. What should I do next? (My answers as a guide)

I see these posts on Reddit so many times, and it hits me because I was in this position as well, so I decided to write an easy guide to myself on what I think I should have done 2 years ago in this situation. Maybe somebody can find some useful info here.

Target audience – Start by being active in places where your target audience hangs out. Write posts, chat with people, and comment. If possible, try to build your own community.

Test the idea with real people – Pick 10-50 people that you chat with or know are your target audience and message them with a small question form to really understand if they struggle with the problem you’re trying to solve and how they solve these issues now.

Build an email list – Create a PDF guide with valuable information to start growing an email list (the sooner, the better; these are leads that you own !!!)

Ads – On the platform where you spend time with your target audience, start running your first ads, especially for the PDF guide to collect emails or bring people directly to the landing page. Start with a small amount like $5-7 per day (long term is the most important), and if it works increase the budget.

Email marketing – Start writing valuable content and sending emails to your list about topics that your business idea focuses on and that your target audience is interested in.

Get reviews – Offer your service to 5-10 people free of charge in exchange for reviews.

Do it again. Repeat and repeat. When your marketing funnel starts working and you feel confident about what you're doing, you can add more information about your product and start presenting more of what you'd like to sell. Also, increase the amount you're spending on ads and focus the ads not just on bringing people to the page, but on bringing them to the right place for sales purposes.

I think the whole point of marketing these days is to build relationships and trust. So it can really take 1-2 months to get your first sales, but creating a marketing funnel that works is something that pays off very well, especially in the future.

That’s why I think it’s better to build the marketing funnel together with the product, because sometimes you can spend 6 months building the product and then try to figure out how to bring people to the website.

PS: Never give up.

Speak soon,
Jan

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u/jansojdr — 1 day ago

Top-rated virtual assistant services for small businesses?

"Top-rated" is tricky here because what's rated highly on G2/Capterra/Trustpilot depends heavily on what you're trying to solve. A few categories worth knowing before you pick:

General/admin-focused VA services

  • Good for calendar management, email triage, basic research, data entry
  • Usually cheaper, but you're doing more of the training yourself

Industry pre-trained VA services

  • This is the space I work in, so full disclosure there
  • The pitch is the VA already knows your vertical's software stack (ServiceTitan for HVAC/trades, AppFolio or Buildium for property management, Clio for legal, JobNimbus for solar, WellSky for home care, etc.) before they start
  • Worth it if you don't have bandwidth to train someone from zero, less worth it if your workflows are unusual/non-standard

Marketplace/freelance platforms

  • Most flexible, most variance in quality
  • You're essentially running your own mini-hiring process

What actually matters more than the "top rated" label:

  1. Vetting process — ask how they screen candidates, not just "do they screen them"
  2. Backup/coverage — what happens when your VA is sick or quits? Some services re-bench you instantly, others leave you stuck
  3. Trial period — anyone worth using should let you test drive before a long commitment
  4. Communication/timezone overlap — this kills more VA relationships than skill gaps do
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u/ClearDeskCo — 1 day ago