Advice for social media marketing a family owned bakery
Hiya, my family is opening a Turkish bakery. We currently sell online through our website and have been building an Instagram following while finishing our shopfitting. We're planning to open in June/July.
When we open it won't just be baklava, we'll be running a bakery with sandwiches, pastries and coffees. Baklava is quite niche in the UK. There's very little competition in Birmingham apart from cheap international corner stores which sell baklava but they use cheap ingredients and don't look appealing, which makes it a opportunity and a challenge.
I want to start pushing reels and TikToks properly in the run-up to opening. We have a great product and I've got an idea of those viral cross sections, ASMR crunch videos etc but I'm not clear on the viral hooks to use and making content that actually reaches new people rather than just existing followers even though they dont really engage. I have ordered some backdrops and a light for photos and already have DJI mic mini for my own personal use.
Would be helpful if anyone can give their opinions or what worked for them.
Any tips would be perfect, specifically for a bakery I'd suppose. We want to build momentum for our opening and have people coming to our weekend opening.