r/SocialMediaMarketing

algorithms change constantly and trends die fast, but some strategies somehow keep delivering results year after year what’s something that still works consistently for you or your clients right now?

I am struggling here to do a post. We always hear that you have to post every single day to grow on social media. But honestly? It’s exhausting and terrible for me.

Last night I was up super late trying to finish a video, and I realized I am completely burnt out. I feel like a machine just throwing content out there, and the quality is dropping because I am so tired and depressed.I want to stay consistent, but I also want to keep my sanity.

How do you guys do it and what ways you followed:

• Do you post less often but make better stuff?
• Do you spend one whole day making all your content for the month?

I had love to know what actually works for you and which gave the better result

I want to show posts and reviews from my social media accounts, especially instagram and LinkedIn. Can someone help me using social media feed aggregator tools. How does it work and which is the best one?

Especially curious about how you manage multiple clients, where you store briefs and assets, what you use for scheduling, and how you track performance. Do you have one tool that covers it all or always a mix?

Feels like Twitter/X is quietly becoming a ridiculously good lead source again for SaaS.

Not from farming impressions or posting content 24/7 either. Mostly because people openly tell you what they need.

I started watching for tweets like:
“does anyone know software for this”
or
“need a Shopify app that can do X”

And honestly it shifted how I think about outbound completely.

With cold email you spend all your time trying to manufacture intent.

On X the intent already exists. People are literally raising their hand asking for solutions in public.

The companies that seem to win here aren’t even the biggest brands. They’re just the fastest and most human.

They reply early.
They don’t sound robotic.
They actually help before pitching.

I also think people are obsessing over the wrong type of automation.

Automated content is fine.
Automated discovery is way more interesting.

For the past 3 months I’ve been deep in the weeds trying to build a system around this.

I wanted multiple X accounts with different personalities, proxies, workflows, etc. Honestly I was shocked how weak the tooling is compared to cold email infrastructure.

Tried a few Chrome extensions and they were terrible. Super easy for X to detect.

Also tested xreacher which looked solid at first but ended up feeling way too clunky for what I wanted.

Now I’m testing another platform that finally feels more aligned with the vision.

Right now I have 3 X accounts with unique personalities and writing styles created with Claude + ChatGPT.

They:
\- monitor keywords
\- like and reply to posts
\- follow users
\- eventually send DMs

Main categories I monitor:
\- brand mentions
\- competitor names
\- pain point phrases

I’m also building out related phrase maps using Claude.

Example:
If I sold a privacy tool, I wouldn’t just track “cookie compliance.”

I’d also track phrases related to lawsuits, legal risk, accessibility fines, and other adjacent pain points because they usually overlap with the same type of buyer intent.

Still experimenting but it honestly feels like the beginning of automated social outbound.

Would love to hear if anyone else is doing this.

Any tools or strategies you’d recommend?

I am a 22 year old male who does powerlifting trying to become a fitness content creator in the United States. I was just wondering if anyone had any tips because I can edit and create but I can’t find out who I am and what I wanna show the world and many people say that’s what’s holding me back. I also wanna collab with people to show my personality more but not many people wanna collab or are above the level im at any advice.

A couple of years ago, my brother and I (we were 16) started following our passion and created our first card game!

A few months ago, we launched our first game! We also exceeded our funding goal! So we're forever grateful!

Now we are a small game studio with big dreams. We dream of creating a game good enough that game legends would draw one of our cards.

Our games are hand-drawn, and we put a lot of effort into the art.

The main issue we're facing is our social media being stuck!
It seems that we struggle to get new followers even though we are creating content consistently and also putting a lot of effort into editing so the final product looks good.

What do you guys suggest? Is there a way to improve our numbers without having to run ads?

We'd appreciate any insights generally.

We are thankful for your support and insights! ❤️

Influencers/bloggers/Brands can use gamification to turn passive audiences into active participants, and that usually drives more engagement, UGC, conversions, and repeat attention for brand campaigns. The key is to make the campaign feel like a fun, clear challenge with visible progress and meaningful rewards, not just a one-off promo.

How to use it

\-Create a simple challenge, such as “post this, comment that, tag a friend, or complete 3 steps to unlock a reward”.

\-Use points, badges, levels, or leaderboards to keep participation visible and motivating.

\-Reward actions that matter to the brand, such as sign-ups, shares, saves, UGC, or purchases, instead of only likes.

\-Make progress public with story reposts, shoutouts, or a leaderboard so people feel seen.

\-Keep rules clear and rewards transparent so the audience trusts the campaign.

Our tool:-

We focus on calculating engagement from the audiences. It rewards participants with points for every engagement (like,comment, share and repost). This helps in keeping track of audiences and makes them feel a part of the campaign. When the threshold points are matched the lucky users gets the link automatically and he can claim the prizes.

We are an official META partner with 30,000+ cases in the market

Hi all,

I'm looking for recommendations on a social media management tool that can handle basic reporting, scheduling, and comment monitoring. The organization is small with a lean team, and they've been using Sprout Social up until now. They said they're okay with renewing the Sprout Social licence, but I'm wondering if there are any tools that are worth considering. We don't need a social media tool that revolutionizes everything, just one that accomplishes analytics, scheduling, posting with images, etc. There are no budgetary constraints per say, but if there's something that accomplishes these things without a super big price tag for a small team that has accounts across FB, LinkedIn, Instagram, and X - let me know.

Should we stick with Sprout Social or is there another tool worth considering?

Thanks

​

I’m not even against AI. It helps. But after a while everything starts sounding like the same recycled “3 tips” content with a different font

I can barely pull together 10 solid days of content before my brain fully taps out, and it takes HOURS sometimes.

I’m looking for actual methods people lowkey gatekeep. Like do y’all study forums? YouTube comments? Podcasts? Real convos with clients? Trend reports? Steal from industries outside your niche? Stalk Amazon reviews at 2am?

I need more authentic ideas that don’t feel generated by the same robot everybody else is using.

Drop your weird systems pls

I took on a small lifestyle brand client in december and inherited a messy stack, they were paying for two schedulers nobody used. I spent january through march testing four social media schedulers properly to figure out what to keep and here's what I found:

Buffer was the cleanest ui and the cheapest entry tier, pinterest scheduling works fine too but the analytics for pinterest are basically nonexistent inside like you have to bounce out to pinterest itself to see anything.

Hootsuite is the opposite, it does everything but the dashboard is overkill for a brand pushing maybe 20 posts a week and the price doesn't make sense at this scale.

Later is great visually for instagram but its pinterest features have always felt like an afterthought.

The pinterest side, which is 60% of this client's traffic, ended up running through tailwind in parallel with buffer for the other channels. Tailwind has the deepest pinterest specific features by a wide margin and the price is honestly not bad for what you get. Not a perfect tool either, the analytics dashboard takes some getting used to and I wish the calendar view scrolled smoother

Verdict so far is that nothing handles all four platforms equally well which is annoying but probably realistic. Stack of two is cheaper than the all in one anyway

US based. Niche in fitness, lifestyle, sports, wellness, health, comedy, travel, and/or family preferred. Only relevant account niches in a group.

Creating a highly active circle to comment and support each other's growth.

Serious people only who will be active. Around 20-25 people in a group.

Comment if interested and DM

So, I started clipping long format videos we had at our company into short format videos (with captions and engaging hooks, using a tool designed for that). The first 10-15 videos I posted had 700-900 views, but now, all videos have 0 views.

I know those videos are not engaging enough, I consider them bad for tiktok (we're creating better shorts and will post them soon). But I'm afraid that tiktok algorithm has labeled my content as bad/not engaging and it's not gonna show any of my videos from now on.

Any ideas on what to do? I'm thinking about deleting the 0 views videos or even create a new account.

I have run a lot of social media ads but most of them were my own personal stuff like trying to get into dropshipping or print on demand the ad always performs well according to the analytics benchmarks I saw I had a ctr of between 3-5% sometimes even more with a very low cpc I get a lot of people on the landing page but every single person bounces immediately off I was told it was because of landing page but no matter how much I tweaked it was the same result.

Because I didn’t have alot of money the ads couldn’t run for long but now I’m running ads for a company so the budget is more than I’ve ever had and again the ads are performing well with some ads even having a ctr of 8% with cpc at 0.02$ but still no conversions and it makes me wonder if it actually works or if there’s something I’m missing cause I’m starting to think it would have been better to pay an influencer to post about it rather than social media ads.

Hey guys,

I've been posting on TikTok and Instagram for a little over a year now and I went to make a facebook page today. It turns out someone has been taking EVERY video that I post from TikTok and uploading it to a facebook page pretending to be me. It even has my contact email in the bio.

What the hell can I do about this? The page has like 8 Thousand followers and he's uploading like 6 of my videos a day playing catch up.

Hiya, my family is opening a Turkish bakery. We currently sell online through our website and have been building an Instagram following while finishing our shopfitting. We're planning to open in June/July.

When we open it won't just be baklava, we'll be running a bakery with sandwiches, pastries and coffees. Baklava is quite niche in the UK. There's very little competition in Birmingham apart from cheap international corner stores which sell baklava but they use cheap ingredients and don't look appealing, which makes it a opportunity and a challenge.

I want to start pushing reels and TikToks properly in the run-up to opening. We have a great product and I've got an idea of those viral cross sections, ASMR crunch videos etc but I'm not clear on the viral hooks to use and making content that actually reaches new people rather than just existing followers even though they dont really engage. I have ordered some backdrops and a light for photos and already have DJI mic mini for my own personal use.

Would be helpful if anyone can give their opinions or what worked for them.

Any tips would be perfect, specifically for a bakery I'd suppose. We want to build momentum for our opening and have people coming to our weekend opening.

Hi guys, im getting views but followers are not increasing at all. Client is getting super irritated because they only care about follower count right now.

the niche is B2B ERP software, so growth feels very slow compared to other industries.

We are getting:

• decent reach

• some engagement

• website clicks

• even inquiries sometimes

But followers barely move.

Anyone here who has grown B2B/ERP/SaaS pages before?

What actually worked for you?

Founder content?

Carousels?

Personal branding?

Short videos?

Industry hot takes?

Case studies?

Would appreciate real advice because normal “post consistently” tips are not helping much.

Torn between one agency that does everything and hiring separate experts per channel. Which 

approach actually gave you better ROI? 

Hi everyone,

I’m looking for advice on behalf of my company. Our official company TikTok account has been banned/suspended for more than a month now.

We’ve already submitted appeals through TikTok Help/Support and followed the usual support process, but we haven’t received a clear resolution or proper explanation yet. The account is important for our brand presence and marketing activity, so the delay is becoming quite challenging.

Has anyone here successfully recovered a business/company TikTok account after a long suspension?

Thanks in advance