Good Engagement Rate for Macro Influencers?
Hi,
I have an influencer marketing campaign I'm working on and I only want to work with influencers who are continuously having a consistent, high average engagement rate on their recent videos (to show they are still relevant).
I'm looking at influencers that have 1.5 million or more subs and taking their average enegament rate of, let's say their past 10 videos. That rate needs to be 3% or more.
Is that an adequate engagement rate or do I need to be looking at higher? Yes, I know smaller influencers have higher engagement rates, but my biggest goal is getting this campaign as far reaching as possible.
Thanks.