r/influencermarketing

I’ve spent years collecting TikTok data and now have a database containing email addresses for over 50 million TikTok creators.

I also got a database of 4.5 billion TikTok profiles.

I’m trying to figure out the best way to monetize it.

A few ideas I’ve considered are building a creator discovery platform, selling access to the database through a subscription, or offering an API for influencer marketing agencies.

Curious what you guys would do with a dataset this large. Is there a better business model I’m overlooking?

I am looking to find micro influencers who are parents to 6-12 years old kid to review and post about my service focusing on screen free immersive storytelling through letters.

I have tried using keywords to look up creators on instagram but it’s inefficient and slow. Is there a sub or a better way to find micro influencers for my desired niche?

So one eve I was just scrolling through comments on one of our competitor's tiktok posts and there was this creator just going back and forth with people, like actually answering questions and giving insightful replies about the product and being genuinely helpful....

and yeah it made me curious so I clicked on their profile and to my surprise they weren't huge or anything like that, maybe 30k followers, but their comment section was always packed with people asking them stuff and they always responded back, and what I felt it that they have a very strong connection with their audience instead of just posting and disappearing.

so obviously I messaged them and was like hey I saw you in the comments talking about this stuff, would you want to try our product, no pressure or anything and they said yeah sure and I sent it over.

cut to when they posted, it was literally so different from everyone else like they actually talked about problems they had with other products and explained why ours was better and this was I guess one of the very first moments for me where even I thought that this is a non-promotional video....

and as I expected the sales from that one video beat videos from creators with way more followers, like five times the followers and they still didn't come close, and it is like when people believe you about what you are saying and don't think that it's an ad, I guess then only you can bring that valuable customer base via a video.....

It has been a week now and my creator outreach has totally changed now, I now have started looking for creators in the comments of competitor posts which is weird at first but trust me it has really some potential...

Strange right, turns out some of the best creators aren't the ones trying to be famous, they're just hanging out having real conversations with people who actually value what they say.

I'm working on a project that aim to be part of a creators marketing strategy. To test this out I need real good creators who really make something like music, art, fashion, etc. ( almost any category ) and they also market themselves on socials. However, this doesn't include faceless accounts and AI accounts etc.

I would like to reach out to creators - however, I feel sending dm's on instagram might not be the right way. Would you have any suggestions on how I can gather some creators like this so I can tell them more about my project.

It’s urgent guys please tell

I’ve been asked to do a paid video about an upcoming TV show for my TikTok account, but I’m not quite sure what a good rate to give them would be for my analytics and follower count.
My videos tend to average about 1000-20k likes per video, and at least 200-500 saves and 200-1000 comments, so I have very good engagement and an active follower-base.

What should I be asking for with these numbers? I am mainly doing this as a hobby, so I’m very inexperienced in the business side of things.

I appreciate any input! Thanks