u/FixAfraid6480

As it says in the title I am curious to hear all your stories, what was that piece that made you fall in love with wool?

Hey everyone,

I’m the founder of Nomé Studio, a small, slow-fashion luxury knitwear label focused on creating timeless pieces from rare, ethically sourced Mongolian yak wool. Because our narrative revolves around sustainability, durability, and natural fibers, standard high-volume gifting doesn't work for us. Since our pieces are expensive, sending out gifts is a significant investment, and every piece needs to count.

We want to build genuine relationships with creators who truly care about capsule wardrobes, sustainability, and quality craft. For those who have built influencer strategies for boutique or sustainable labels:

What are the best methods for finding true micro-creators in the slow-fashion space? What incentive models (sample loan?) have worked best for you when budget and inventory are tight?

Would love to hear how other labels navigate this without sacrificing authenticity or blowing up their budget. Thanks for any insights!

Hello everyone,

As an EU based clothing brand selling in the US should I be concerned about chargebacks? Chargebacks are rarely something we encounter here in the EU. Perhaps someone could explain to me why are chargebacks such a big issue in the US?

Thanks in advance!!!

Hey everyone! I design apparel using yak down, so I know how incredible the fiber is for warmth, softness and durability, but ofc this is a completely different world from hand-knitting. I’m super curious how yak yarn behaves on hand needles compared to standard wools. If you’ve worked with it, what did you make, how was the knitting process, and how has the piece held up over time? Would love to hear your experiences or see any finished objects!

Full disclosure: I run Nomé Studio, where we design timeless yak wool clothing. We love the fiber for its warmth and resilience, but I'm always curious how wool enthusiasts view it compared to traditional cashmere or sheep's wool.

Exactly what it says in the question. I am a founder of a clothing brand (Nome Studio), based in the Sweden, we source our products from Mongolia, and as of now we are shipping everywhere in the EU. We have had few sales so far but not enough to say which countries within the EU are our strong market, how should we navigate the new regulation? Registering in each individual country,paying some fixed fees when we might not even have a single sale feels completely ridiculous for a small independent label with a limited budget. Any help is highly appreciated. I am panicking a bit what should I do before it kicks in on August 12th.

Thanks in advance!!

I’ve been thinking a lot about what makes a piece of knitwear a true long-term staple versus something that just sits in the closet. For those of you with cold-weather capsules, I’d love to learn how you choose your knits and accessories!

When you’re picking sweaters to build around, what styles and colors end up being your real daily drivers? Are you leaning toward classic cable knits, minimalist crewnecks, oversized turtlenecks, or something else?

Also, how do you approach accessories like scarves? Do you prefer keeping them strictly neutral to blend with your outer layers, or do you use them as the main way to add texture or color to a simple outfit?

Curious to hear what specific combinations have earned a permanent spot in your rotation!

Hello everyone, have any of you used independent shipping insurers like secursus or cabrella or perhaps you have other suggestions? I would like to know how your experience was using such services? How was the claim process? How is your workflow?

The reason I ask this is that the cheapest shipping option we have with postnord which suffices for us allows either insured shipment (200 euros) but no tracking or tracking but no insurance, we can opt for a different service but then price jumps 5 times. Also, we don't have many choices when it comes to shipping carriers as either they charge astronomical amounts because our volumes are low or we have had terrible experience in the past for e.g. with DHL(this deserves a post in itself) freight.

P.S. I am the founder of an independent clothing brand called Nome Studio. This gives you an idea on what we are packaging.

Thanks in advance!!!

Hello everyone, have any of you used independent shipping insurers like secursus or cabrella or perhaps you have other suggestions? I would like to know how your experience was using such services? How was the claim process? How is your workflow?

The reason I ask this is that the cheapest shipping option we have with postnord which suffices for us allows either insured shipment (200 euros) but no tracking or tracking but no insurance, we can opt for a different service but then price jumps 5 times. Also, we don't have many choices when it comes to shipping carriers as either they charge astronomical amounts because our volumes are low or we have had terrible experience in the past for e.g. with DHL(this deserves a post in itself) freight.

P.S. I am the founder of an independent clothing brand called Nome Studio. This gives you an idea on what we are packaging.

Thanks in advance!!!

As I try to embrace a slower, more intentional pace, I really love the idea of replacing short flights with train travel (especially travelling with kids).

However, booking train tickets here in Scandinavia constantly gives me a reality check. A train ride often costs double or triple what a quick budget flight costs, making slow travel feel more like a luxury splurge than a practical lifestyle shift. It creates such a frustrating gap between wanting to make mindful choices and staying sensible with a budget.

For those trying to practice slow living, how do you navigate this balance? Have you managed to make the switch to trains, or does the price tag keep you in the air?

Hi everyone,

I’m the founder of Nomé Studio. We make minimalist apparel from 100% Mongolian yak down, focusing entirely on natural fibers, ethical sourcing, and longevity.

As a small business, we are starting to accumulate product samples and minor design iterations. Because we believe in a "fewer, better things" philosophy, we want to ensure these pieces find a home and don't go to waste. However, we want to completely avoid standard "Clearance" or "Flash Sale" models, as we feel they trigger impulse buying and cheapen the slow-fashion mindset.

I’m currently leaning toward creating a password-protected "Archive" section on our site, accessible only to our community/newsletter subscribers, where these sample pieces can be adopted at a lower price point.

Have any of you bought from or run a subscriber-only archive model? Does it feel like a responsible way to manage small-batch excess textile waste, or is there a more circular approach we should consider?

Thanks in advance for your insights!

Hi everyone,

Full disclosure: I’m the founder of a small, slow-fashion knitwear label called Nomé Studio. Our focus is on creating timeless, high-quality pieces specifically designed to serve as foundation items for permanent capsule wardrobes, and I’d love to get this community's insight.

When you are investing in a knitwear piece to live in your wardrobe for years, what makes it an automatic "yes" or "no"?

• The Fabric: How heavily do you weigh performance and longevity over pure softness? We choose to work with raw Mongolian yak wool because it's 40% warmer than Merino, naturally water-repellent, breathable, and highly resistant to static, odor, and moisture. It's also completely undyed, chemical-free, and ethically sourced.
• The Silhouette: Do you lean toward classic/tailored cuts that ignore trends, or slightly relaxed/oversized shapes for layering versatility?
• The Care: Is a "hand-wash only" label an automatic dealbreaker for your capsule?

I’d love to hear what truly makes a piece enduring for you.

(Mods, please let me know if it’s okay to share a link to our work below—I want to respect the sub rules!)

Hi everyone,

I’m the founder of a small independent label called Nomé Studio. Our focus is creating highly durable, minimalist knitwear using Mongolian yak wool (khullu).

When launching the brand, we deliberately chose yak wool because of its natural sustainability—it’s warmer than merino, as soft as cashmere, and unlike goats, yaks graze lightly and don't cause desertification of the Mongolian steppes. It's highly durable and our designs transcend seasons.

Our partner in Mongolia sources the raw khullu directly from local herding cooperatives. This gives us clear visibility into the material's origin and ensures the herders receive fair pricing.

However, as an independent, self-funded startup, paying thousands of dollars for formal third-party certifications (like GOTS or OEKO-TEX) is completely out of our budget right now.

I want to engage with conscious consumers and ask: does the lack of an official "badge" deter you from a premium brand if they are entirely open about their partnerships, material benefits, and supply chain flow?

Would love to get your honest thoughts on how small brands should navigate this balance.

Thanks in advance!!!

Hi everyone,

This is specifically for anyone in apparel business.

I’m the founder of Nome Studio. We make sustainable apparel and accessories from Mongolian yak wool, leaning into a minimalist Scandinavian aesthetic.

We are starting to accumulate product samples. I want to avoid standard "Clearance" or "Sale" sections on our site because it doesn't fit our brand aesthetic.

I’m currently leaning toward creating a password-protected "Archive" section accessible only to our newsletter subscribers.

Have any of you tried a subscriber-only archive model? Does it work? If you look at our store, does an "exclusive archive" model align with the vibe and pricing you see, or should we approach this entirely differently?

Thanks in advance!!!