r/ClothingStartups

I have a clothing brand, which makes an affordable formal wear for Indian woman. Now I want to explore some new sales channel streams so we are trying Meta and Google ads. But the specific collection is not moving out. What sales channel do you recommend? Can somebody advise me what they are using.

1. Manufacturers are not mind readers

A tech pack gives exact instructions measurements, stitching, fabric, trims, construction. Without it factories guess. Guessing creates wrong samples, delays, and wasted money.

2. Skipping the tech pack is expensive

Wrong sizing. Bad fit. Incorrect fabrics. Delayed samples. Endless revisions. Every mistake costs you money and time you don't have as a startup.

3. Tech packs aren't just for big brands

Small brands need them more. You can't afford expensive production mistakes the way Nike can.

Hi all,

I'd like to start a sportwear brand that would be entirely made of Merino wool. I am based in the EU and would like my gear to be made there as well.

Any tips for finding a manufacturer? Can you recommend me some company? Anyone had similar experience setting up a merino wool sportswear company?

Thanks in advance <3

hey guys!

My cofounder and i just launched a men’s golfwear brand and we’re both going all in full time. We’re bootstrapping it but have some capital to work with, and honestly the early response has been really solid. products are unique/different than what’s out there and people are actually resonating with them + reviews are great.

We’re not just trying to run a storefront + nerd out on meta ads — we actually want to build a real brand that people connect with and stick around for.

feels like what we’re missing right now is a mentor or someone who’s been there before and can help guide us on things like where to allocate spend, dialing in our ad campaigns, email/sms, growing organic through social, when to outsource vs keep things in house, etc. just someone who’s gone through scaling and can help us avoid the obvious mistakes.

not looking for anything super formal, just someone who’s been in it and open to giving guidance. totally willing to pay for the right person too. Low involvement, we just dont want to spend thousands on an agency who has never done it themselves.

if anyone here fits that or knows someone, would really appreciate it 🙏

I started an athleisure brand for women last year and created and launched the first collection. The product is solid and initial customer feedback is great! Got a lot of repeats as well.

Being a solo founder is not easy and so am looking for someone to partner with me. Space has a lot of potential even though there is so much noise

Also need the person to be from Bangalore, India

Hey everyone, I’m currently developing my first pair of sweatpants for my clothing brand and wanted to get some opinions from people with manufacturing experience.
My manufacturer quoted me $225 USD shipped for 1 sample pair. The sweatpants are 420gsm heavyweight fleece with a custom printed design and a custom embroidered logo. For bulk production, the cost would be $26 USD per pair at an MOQ of 50 pcs.
I’m trying to figure out whether this is normal pricing or if I’m overpaying. For context:
Sample cost: $225 USD shipped for 1 pair
Bulk cost: $26 USD per pair (50 pcs MOQ)
420gsm heavyweight fleece
Custom print + custom embroidery
Premium style sweatpants
Does this seem expensive, reasonable, or cheap?Would really appreciate any insight because I’m still learning the manufacturing side of things. Thanks 🙏🙏

I think a LOT of you guys are accidentally selling the product instead of selling the identity attached to the product.

Nobody wakes up emotionally attached to fabric weight. Nobody lays in bed thinking “damn… i really need heavier cotton.” People buy clothing because of how they think it changes the way they FEEL. For example, more confident, or more attractive, or more put together, or more noticed, or even more “this actually feels like ME.”

See hat I mean?

I'll give you a real life example too. One brand I worked with kept running hooks like “premium 400 GSM heavyweight hoodie.” Their CTR was weak (under 1%), their CPC was expensive (over $2), and the ads felt really flat.

So we changed the angle completely. Instead of talking about the hoodie itself, the hook became “this is the hoodie people keep asking me where I got it.” See the difference? The results speak for themselves. CTR jumped over 4%, CPC dropped HARD (right around $0.90), and sales stabilized way more consistently after that.

But I'll do you one better. I'll explain the actual science behind it, because once you understand identity psychology, your whole mindset around ads changes.

See, people don't buy products logically first. They have to emotionally justify purchases BEFORE logic even enters the conversation (if you have a girlfriend or wife, you know EXACTLY what I'm talking about... kidding kidding). But I digress. The emotional part happens first, then the logical explanation comes after.

That’s why identity-based ads scale so much harder than feature-based ads. One makes the PRODUCT desirable. The other makes the customer IMAGINE themselves feeling different after buying it. HUGE difference psychologically.

Honestly I’ll probably help 2 brands fix this this week for free because I keep seeing you guys accidentally market FEATURES instead of identity.

So if you're actually serious about changing your ads and actually bringing in consistent sales, drop your brand or shoot me a message and I'll take a look.

Made an app where you can design, try, clone clothes and get it made by a vetted tailor. Im pretty stoked about it. It only took me a year..

I started a new fashion brand with a webshop and everything, but I’m struggling to get sales because nobody knows the brand yet. What’s the best way to build a community around it?

I was thinking about posting edits that match my target audience on TikTok and Instagram so people see it on their For You Page and become aware of the brand. But the hard part is getting videos of people actually wearing the products, since I haven’t done any collaborations yet.

Do you guys have any ideas on what I should focus on to start seeing results? And maybe some other viral content ideas besides edits?

I’m in the process of relaunching my clothing brand. Currently I am cutting out styles and having a local seamstress sew the garments but would like to find a local manufacturer with a low MOQ. Also need a pattern grader, maker and if I can manifest it, a business manager so that I can be creative. Some specifics…
-must be located in NY/NJ or Los Angeles
-women’s RTW
-low MOQ like 20 pieces per style

Also looking for recommendations on any Marts, flea marts, or more upscale marts that folks have sold at and had a good experience. Any tips appreciated. Thanks!!