Shopify shows 0 purchases in Analytics, but we actually received 2 orders. Also, is our conversion rate too low?
Hi everyone,
I'm facing a confusing issue with our Shopify store.
Here's our funnel today:
- Sessions: 197
- Added to Cart: 16 (8.12%)
- Reached Checkout: 7 (3.55%)
- Completed Purchase (Shopify Analytics): 0
However, we actually received 2 successful orders in Shopify Admin.
So my questions are:
- Why would Shopify Analytics show 0 purchases when orders exist in Shopify?
- We're using Razorpay Magic Checkout—could that interfere with Shopify's purchase tracking?
- Has anyone experienced Purchase events not being recorded in Shopify Analytics, GA4, or Meta Pixel because of a third-party checkout?
Also, I'm concerned about the conversion funnel.
- 197 sessions
- 16 add-to-carts (8.1%)
- 7 reached checkout
- Only 2 actual orders (around 1% session-to-order conversion)
Does this seem low for a D2C brand selling pregnancy nutrition products (AOV around ₹1000), or is it within a normal range?
I'd really appreciate any advice on:
- Fixing the purchase tracking issue.
- Identifying why users are dropping off between checkout and payment.
- Improving the overall conversion rate.
Thanks in advance!