r/AskMarketing

Is a Masters in Marketing worth it in the age of AI?

I'm undergrad taking basic marketing and so far I like the material beginning taught and I wanted to pursue a post-grand and I was wondering if the a masters is worth it?

I am currently studying Management with a concentration in Project Management.

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u/Khvzhl — 9 days ago

How do people grow new Instagram account?

A person I know has just started a new Instagram account and with only 3 posts, not reels, pictures. They have over 200 followers within a week? It’s nothing special, no text no nothing. The descriptions are nothing special either. All the posts get around 30+ likes and comments.

I have an account I’ve been trying to grow consistently for a month, I’ve been posting 2 reels a week and 1 set of pictures. I only have 8 followers so far. I don’t get likes or comments. 😞

Is there a hack to this? They do follow around 100 people, so I tried following a bunch to boost my account a tiny bit but gained nothing from it.

What’s the secret to the first few hundred?

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u/whitepinkbrown — 9 days ago

Struggling to find a job in marketing after getting laid off

I got laid off in mid june from an insurance company i worked at for 9.5 years (we got bought out, my role was eliminated, there were other lay offs). Before layoffs it was a 35+ person company. I started as a marketing coordinator then got promoted to marketing director but i only managed one other person on the marketing team

I made it to the fourth and final round interview at a big company. Got rejected because the company i worked at was too small and i didnt have big company experience. That was about a month ago. Then yesterday a recruiter tells me a company is passing on me because i’m “overqualified” the recruiter told me the marketing director title probably scared off the client. Is it the right move to change the title from marketing director to marketing manager? My old job always said our titles were flexible, it was a very small informal company

I’m currently doing freelance stuff for a fitness group. Should i mention it’s freelance on the resume or mention it to a recruiter if they ask about it? Or do i just act like i’m currently employed?

It’s just incredibly frustrating. I’m constantly being told i dont have the right experience…yet i check almost every box on the job description. What am i doing wrong? I know the job market sucks but i’m getting desperate. I’m not looking for anything incredible. I’d settle for something between around $60k or less but i was hoping to make something closer to $75k.

What else should i be doing? I think i’m pretty decent at interviewing. I could always be better but i dont think that’s where the weakness is. It feels like it always comes down to not having the ideal experience

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u/OtherwiseCode8134 — 8 days ago

Why does it seem like healthcare marketers can market almost everything… except DME?

I’m active in marketing communities and rarely see agencies specializing in DME/HME marketing.
Is DME actually that hard to market because of Medicare regulations, compliance, and reimbursement?
Or is it simply an underserved niche that most marketers don’t know how to crack?
What makes DME marketing so difficult?

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u/Affectionate-Help362 — 8 days ago
▲ 3 r/AskMarketing+1 crossposts

Why the fuck would a grocery store owner name their store “GO BM” ?

Grocery Outlet Bargain Market. A huge chain headquartered in Emeryville, CA. The mods of the Bay Area subreddit won’t allow anyone to discuss this topic, and in other places I reposted, most comments want to imply that marketing and corporate branding are done by accident and happenstance, not purposefully chosen by a marketing team. Especially for a large chain that has undergone re-branding in the last decades.

Overall I find the emotional reactions to this question very intriguing, and I was hoping for local insight as to why they would do this. But perhaps some marketing experts from anywhere can weigh in. I suppose if something weird is going on, and the Bay Area mods have ties to the company, they would delete any discussion of the topic. I have a couple theories about the reasoning, including what one commenter said - you won’t forget it soon. But many seem to be refusing to even admit the company knows what it did.

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u/crabbot — 8 days ago

need some advice

I’m a 20-year-old male who has been doing social media marketing or “clipping” since about 16. I have generated billions of views for different online creators / companies and made upwards of $20k some months from how successful it has been. I don’t have a degree in anything but how easy it would be to find a job with my portfolio that I have built. Also, what specific marketing job should I look for what I specialize in?

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u/Legitimate-Eagle-279 — 8 days ago
▲ 2 r/AskMarketing+1 crossposts

26F in CPT - how do I pivot from marketing operations/coordinator roles into agency strategy?

Hi everyone,

26F living in Cape Town, South Africa, and looking for some career advice.

I currently have around 1–2 years of experience in a marketing coordinator-type role, mainly doing content scheduling, email marketing, social media copywriting, some content creation, basic design, etc. It was quite execution-focused and for a specific brand within education.

I then took a year to study and completed a postgraduate qualification in Marketing & Advertising Communications. This year, I moved into a digital agency that focuses heavily on AI and currently work on the marketing operations side of the agency so I’m not client-facing.They operate across different countries, so I’ve been exposed to different markets and the broader process of aligning marketing with business and sales objectives.
It’s been a really valuable experience, but I’ve realised that long-term I’m much more interested in strategy, brand thinking, consumer insights, human behaviour, communications and PR.
I’d ideally like to move into a creative/advertising agency where I can work more closely with brands, have some creative freedom, build a strategic portfolio and gain exposure to different industries. I’m interested in eventually moving towards roles like Junior Strategist, Brand Strategist, Creative Strategist, Planner or PR/Communications.
At the moment, though, I feel like my experience is positioning me more towards marketing/brand management and operations, which isn’t really where I see myself going.
For anyone working in agencies or who has made a similar pivot, how would you recommend making this transition beyond just applying for jobs?

Would building a strategic portfolio, networking, freelancing, doing spec projects or taking specific courses actually help? And would you recommend taking a more junior agency role to get that initial experience?
Would really appreciate any advice, especially from people who have made the move from marketing into agency strategy/creative/PR.

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u/Sea-Brain3976 — 8 days ago
▲ 2 r/AskMarketing+1 crossposts

What is That One Strategy?

Hi everyone, I need your help. Our leads have been decreasing month over month. To clarify, we do not use paid ads. I have already optimized our service pages, updated our blog structure by adding CTAs to the middle and end of articles, implemented FAQs for better discoverability, added JSON-LD schemas, and we consistently generate daily backlinks. Moreover, we do YouTube Shorts, and Facebook posts (while automating our LinkedIn content). Our business is focused on translation, please don't attribute this solely to AI. While I acknowledge that many people now rely on AI, there is still a clear demand for specialized services like apostille, sworn, USCIS, and visa translations. What am I missing, and where should I be focusing my efforts? Many thanks for any idea.

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u/CautiousDog3319 — 10 days ago

Advices for my brands growth

Hello, i recently started a pet supplies Business. Found premium quality products and use cj for fulfilling.

I use my salary to fund it so it's going slowly. I branded everything, everything looks premium and quality is good. Website is smooth and design is godly.

Now the question is how to get client, for that i had a plan. I analyzed what the competitors do and i cane up with a conclusion, which is instagram ads and instagram affiliate. My products don't solve any issue as they are just good looking premium accessories.

Since i work my ass off for the funding, i have a trust issue with everything, i tried the ambassador program for the affiliate that others, i started an ad looking for small creators willing to advertise in exchange for free product, comissions + visibility as the plan is to repost their posts etc.. and they have to pay for the shipping so that i don't lose the money since it looks like a fair offer.

Some accepted the offer, others declined, and after i did the math I'm losing money on this, their advising not included as i don't really expect them to generate sales as they are small accounts and as i said trust issues. And the plan was to use the money i get from the shipping ( 4-5 dollars per order, even that didn't work as cj ships for ex to denmark for 15$) to send free product including shipping to the biggest fishes out there.

As for ads, i tried with 20$ just to try (my monthly budget came to the end lol) of course it didn't generate any sale as it needs a testing phase etc.. and looking for stats in Google, I'm not really sure ads work in a very competitive niche. Trust issue.

Now what I'm looking from you guys is too tell me if my trust issue is just fear or if it may not work when if i do everything properly. And what other ways to market this? Is there any form of affiliate marketing that might work? And i do have a list of emails, over 10k from old customers i had a long time before, i used to sell manually in Instagram. Also Instagram how to make the most use to it? If my approach is good and if there's a mentality problem or a way of thinking. I'm open to everything you guys will tell me!

Thank you in advance

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u/Redak10 — 8 days ago

Is Applovin useful for e-commerce ads?

I run a large ecom storefront with $1 million+ annual ad spend.

I mainly do meta ads, but I’ve heard Applovin is expanding into ecom and they have 1 billion app users across IOS and android apps.

Has anyone had success using Applovin for ecom?

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u/Smartmoney243 — 9 days ago
▲ 1 r/AskMarketing+1 crossposts

Digital marketers: what influencer data do you actually need when finding creators?

Hi everyone, I’m doing some research into influencer marketing workflows and would love to hear from people who regularly work with influencers/creators.

When you’re looking for influencers for a campaign, what information do you usually need before deciding whether a profile is worth contacting?

For example:

  • Followers / following
  • Engagement rate
  • Location / country / city
  • Niche/category
  • Audience demographics
  • Email / phone / website
  • Instagram / YouTube / TikTok / other platforms
  • Average views, likes, comments, etc.
  • Contact/creator availability
  • Previous brand collaborations
  • Pricing/rates
  • Audience authenticity/fake followers
  • Anything else?

I’m also curious about the repetitive parts of the workflow.

What do you repeatedly do manually when researching influencers that you wish could be automated?

For example:

  • Finding creators matching specific criteria
  • Filtering thousands of profiles
  • Checking whether they have contact information
  • Collecting creator details into Sheets/CRM
  • Checking multiple social platforms for the same creator
  • Comparing creators
  • Finding similar creators
  • Verifying engagement/audience quality
  • Building outreach lists
  • Tracking whether a creator has already been contacted
  • Monitoring profile changes

If you work in influencer marketing, what’s the most annoying or time-consuming part of finding and managing creators?

Not looking to promote anything — genuinely interested in understanding the workflow from the marketer’s side.

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u/Afraid_Side_5581 — 10 days ago
▲ 3 r/AskMarketing+1 crossposts

Carrer option

I recently started my journey into digital marketing, and I really love the business side of it. I’m also incredibly passionate about learning new things, especially AI.

However, the biggest challenge I’m facing right now is the overwhelming number of choices. It feels like every time I start learning one thing, a new AI tool or update comes out. I’m really struggling to figure out what I should actually focus on and master.

How do you all handle the constant updates? Any advice on how to pick a lane and stick with it?

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u/sehaj_ascent — 13 days ago