So I'm getting ready to launch my candle brand. But how do I sell/ market to people who dont know me or haven't smelled or have someone to vouch for how they smell? Im more than happy to provide pics if anyone wants but Im not sure how I should go about advertising especially since candles are very hands on experience.
I sell to business owners, but instead of going to them directly, we're using cold email to recruit referral/affiliate partners, like other professionals who already work with those owners and can send them our way. Cold email is the channel we're good at, so we're leaning on it hard to get those partner conversations going.
The thing is, I know one channel isn't really a system, and I want to build an actual machine around this. What I'm trying to figure out is how outreach to a partner should be different from outreach to a customer, because the psychology feels completely different to me... I'm not really selling them anything, I'm proposing they make money by sending me people. I'm curious whether that changes how people think about the cadence, the copy, the whole approach.
Beyond cold email, I want to know what other channels actually worked for recruiting partners specifically, and what the follow-up looks like once a partner says they're interested. I'd rather build one channel deep and add the right second one than spray across five and do all of them badly.
If you've built partner or affiliate recruiting at any real scale, I'd love to hear how you'd approach it.
I just landed a job at a food place to run their social media - starting pretty much from zero - to offline marketing ideas. The goal is simple, more followers, more customers. I know how to make attractive and aesthetically pleasing content, but I know that this is not all it takes to be successful. What advice would you give me as a person who has done this only on amateur level? How should I structure my marketing plan to see gradual growth? Anything helps, thank you!
Hello, so I work for a driving school and we are looking to get a bit more business. Hopefully this isn’t too confusing because I have no idea what I’m talking about.
Basically, when I student completes the course, we mail out a certificate. I had the idea of including a “thanks, leave a review/here’s a $10 discount to pass along” insert card.
The thing is, we do everything over email and don’t have an “online store” where people would put in a code. So I can’t think of a way to actually regulate how much one card gets used and passed around and used again, or show proof that someone actually has it and not just saying they have one.
All I can think is to get people to email us a picture of it. Or take their word for it. Or have them give it to the instructor when they start driving. But I’m not sure if that is professional? I guess I could put an expiry date on the cards?
On the other hand, maybe it doesn’t matter. The more the same card gets circulated, the more potential business we would have. The discount would just be indefinite until the cards eventually were used up and thrown out.
I appreciate any advice or ideas! I know nothing about marketing, I just want to help our business out.
I've been trying different LinkedIn content generation tools recently, and one thing I've realized is that "best Linkedin Al tool" is probably the wrong way to look at this category.
Most of them are solving different parts of the content problem.
For example:
Taplio feels more like an all-in-one LinkedIn growth platform.
You get content inspiration, Al writing, scheduling, analytics, and a broader workflow around building on LinkedIn. Makes sense if you want most things in one place.
Supergrow feels more focused on content creation and consistency.
The workflow is cleaner if your main goal is generating ideas, writing posts, and maintaining a regular posting system without overcomplicating things.
Postessia was interesting for a different reason.
From what I tested, it seems more focused on the "this doesn't sound like me" problem. Instead of only generating a post from a topic and generic tone settings, the idea seems to be around analyzing existing writing patterns and recreating things like tone, structure, formatting, vocabulary, and overall voice.
That stood out to me because this is still my biggest issue with most Al writing tools.
The first few outputs can look good.
But after a while, you start noticing the same patterns everywhere:
* predictable hooks
* one-line paragraphs
* forced contrarian takes
* generic "here's what I learned" endings
* that polished Al/LinkedIn voice
And once you notice it, it becomes difficult to unsee.
I don't think any tool has completely solved this yet, but my current impression is:
Taplio better if you want a broader LinkedIn growth ecosystem
Supergrow better if you want a focused content creation workflow
Postessia worth looking at if voice consistency and writing like yourself is the bigger problem
I'm still testing, so I'd be interested in hearing from people who have used these for longer.
Has anyone here used Taplio, Supergrow, or Postessia consistently?
And more importantly: have you found any LinkedIn Al tool that still sounds like you after generating 20-30 posts, rather than slowly drifting into generic Al content?
As the title says, US based. I have an app. I am at a stage where I think I need some professional help. I’ve tried Fiverr and extremely disappointed (borderline scam). Is there somewhere I can find someone who can help me? Obviously I’m not looking for big ad agency, more like someone who knows marketing well and a freelancer type.
I'm validating a venture concept. My mentor asked me to find 50 people to interview and to identify the real pain points. The target audience group is interstate relocating people who recently bought a house or are navigating where to buy a house.
I'm hopping around Facebook groups and reddit. Still couldn't figure out where to find them. Any recommendations?
So the Context is One of my Relative he owns an Furniture Shop he Said he wants More sales i suggested him to go on digital Marketing and I refered one of my Friend who does that. On the Pitch i Was Also there Understanding My Uncles's Requirement and What my friend Offers as an Agency.
The Pitch was Decent Like INR15k/month(Roughly USD 150) For 5 posters 3 Videos edit with scripts and An Ad Budget Included with SMM and Strategies. it was Decent. not Flashy but decent.
My friend he started to speak about the Metrics and Strategies it was going Good. But Suddenly My Uncles face changed Once he heard about 15k a Month and Average growth takes 3-6 months.
He Pointed Out and said "You guys Charge 15k for a Month where i can expect limited sales but if i give 75% of the money to the local Influencer i got 2Lakhs worth of orders in shorter Period of time without us Doing Anything ".
He wasn't kidding he did show Like an Locality influencer Gave Like INR 8K (roughly 80 USD) and got around 120 calls and Got around 2Lakhs Worth of Order(Roughly 2Grands USD) that too got by One video and One week and My Uncle Got his revenue Based on referrals as there was Quality and they keep Coming Back to Back.
While he asked it My friend Stuttered He has No words. And He said Like it won't help for Long time and these Influencers Wont last much yopu know Full on defensive. I realized that Question Broke Him, He stuttered alot he was trying to make things up
and Once again My Uncle Asked FOr that One video of Influencer I got the sale of this Amount.
Lets imagine Im Paying you for an Whole year can you give me enough sales than what the Influencer does for less than 10%.
Thinking this Actually made me wonder Like obvs every Business they dont care about How many views they get How many likes they want what Needs to get bread. ad even in his case the Growth of his Page Doesn't mean anything He needs to Pay salary to his workers and Furntiure shops they just rarely walks in
But this Same Question i asked to Others the most common thing i got replied is Like the influencers will eventually charge them more. they might go to another competitor For better money. But none of them addressed on the Main thing My Uncle and Like Most of People who do Business is Like they want leads They want Money they want thier Returns Faster they cant wait to be slow.
And some people say ads Sometimes It works but for these cases I dont rember the last time i clicked on an ad rather than some cool hoodies or events(Might be different for you guys) But the Outcome is the thing he Looks and His Outcome is Money.
What do you guys thinK about It. Even this question has been Bugging on my side. I have a tech company so I don't want an Influencer but if my clients ask like i want sales i want leads still I'm Like my friend Don't Know What to do
Imagine this scenario.
You're hired as the first Growth Marketer at an early-stage startup.
On your first day, the founder gives you one challenge:
Budget: ₹50,000
Timeline: 90 days
Goal: Acquire the first 10,000 users.
You can invest the entire budget in one of these:
Which would you choose, and why?
There's no single correct answer. I'm interested in understanding how different marketers approach the same growth challenge, so I'm looking forward to hearing your reasoning.
Hey everyone,
So I have been doing an apprenticeship in marketing for the past 10 months and it has been great.
However, my tutor left the firm about a month ago and now teams are restructuring.
My primary role is marketing officer so a lot of CRM, segmentation, lead nurturing, campaign management, data analysis and other usual suspects.
That being said, my boss told me that everyone is impressed with my data analysis skills and would love me to join the data team.
And sure, I am okay with doing analysis, I love research, building advanced models and monthly reports but that's just one dimension of what I specialise in. That's not what marketing is all about.
I am currently finishing my master's degree in marketing and communication, I couldn't imagine just doing data analysis even tho I know I am good at it.
All I want is to keep doing what I am doing and specialise further in marketing.
What would you do ? How would you negotiate this ?
I’m curious to hear real stories from founders and marketers.
What’s the one marketing change that had the biggest impact on your business?
Not a small optimization like tweaking ad copy or changing button colors.
I mean a decision that genuinely changed your trajectory.
Maybe you:
Switched from paid ads to content marketing.
Changed your positioning.
Narrowed down your ICP.
Focused on SEO.
Started building in public.
Invested in partnerships or referrals.
Stopped doing something that wasn’t working.
What exactly did you change?
Why did you make that decision?
And what happened afterward?
I’m especially interested in hearing stories where one change led to significantly better growth, lower CAC, more customers, or simply made marketing much easier.
Looking forward to learning from everyone’s experiences.
It feels like every channel has become more competitive over the past year. Cold email, LinkedIn, SEO, paid ads, partnerships—everyone seems to have a different opinion.
If you're in B2B, what's currently driving the best-quality leads for your business? Has anything surprised you recently?
Hello, I am 21M from New Zealand and recently have been looking at ways to make some income using the online space. In no means am I trying to make a thousands to begin with but more looking at trying to make some extra bucks per week. I am have recently stumbled across the digital marketing area and wondering whats the most important steps in succeeding, any tips or advice, and just overall whats the approach. Also whats the best areas to be looking to sells things that already have traffic or any places I should be advertising and directing traffic. For people who are in this business making serious bucks, wants some advice you would give your younger / beginner self.
Thank you guys, feel free to dm or comment
Hi,
I have a no-code ai agent builder platform that anyone can white-label and start an AI business. They can create voice and chat based ai agents and then sell their services. My target audience includes agency owners, ai agency owners, ai consultants, and ai agent builders.
the questin is
which keyword i should target - white label, ai agents, white label ai agents, white label ai agency, or ai agency
my goal is to get inbound leads
and i'm creating content on linkedin
I think targeting ai agency would be the best choice but maybe u can give some better advice
i'm not using any keyword research tool
because when i searched for white label i couldn't find many results some results came up for ai agency
Especially for websites such as facebook and linkedin, what was the last time that you have been intrigued or interested enough to click or comment?
This is for a market study for a project, I'm also curious on your age group (just 20s or 30s if you are comfortable sharing) to better grasp the demographic.
Thanks guys!
As Google AI Overviews become more common, marketers want to understand which content formats are most likely to be selected and cited. This question explores whether detailed guides, FAQs, comparison pages, expert insights, original research, or local service pages perform better. The answer helps businesses create content that is more likely to gain visibility, authority, and traffic from AI-generated search results.
Hi everyone,
I'm currently preparing to launch an online business selling custom phone cases through Shopify and Printify.
Since it's a print-on-demand business, I won't have physical inventory on hand, which makes marketing a bit more challenging. I can't create the same type of content that businesses with stock can, and I'm trying to figure out the best way to attract customers and generate consistent sales.
I'm not looking for a "get rich quick" scheme, and I don't expect to become successful overnight. I'm willing to put in the work and be patient, but I'd really appreciate some honest advice from people who have experience with e-commerce, print-on-demand, or online businesses in general.
If you were starting from scratch today, what marketing strategies would you focus on? What mistakes should I avoid? And what do you think is the most realistic path to getting those first sales?
Thank you very much in advance for any advice.
I was asked by a restaurant to take on their social media, but they want like 2 reels per day + 5 stories and they seemed hesitant when I told them that this might be too much. The store doesn’t have any identity (various colours, different fonts, random aesthetics) so I want to start by building that, but the employees only thought is more and more followers more and more reels. Am I in the wrong for wanting to establish the brand and just be consistent and not overload the feed?
I just saw a drink brand ad and on it listed “crystal cold, extra smooth”. how the heck does “crystal cold work”? because it doesnt make any sense, at least to me. crystals arent cold like ice so why mention it like that? it just sounds dumb and lazy. but who knows maybe im the idiot. does it actually make sense?