r/AskMarketing

Hey everyone, just joined the sub.

I’ve been working in digital marketing for more than a decade, across paid ads, SEO, content, funnels, analytics, email, websites, strategy, and all the random things that somehow become a marketer’s problem. 😄

I’ve worked with small businesses, bigger teams, agencies, founders, and clients across very different industries. I’ve also taught marketing, managed campaigns that worked ridiculously well, and made plenty of expensive mistakes along the way.

And after 10+ years, I’m probably more skeptical of marketing “best practices” than I was when I started.

So instead of writing another “10 things I learned in 10 years” post...

Ask me something.

Google Ads? Meta? SEO? AI? Client acquisition? Freelancing? Strategy? Why your ads aren’t working? What I think is complete bullshit in marketing right now?

Beginner questions are welcome too.

I’ll answer from actual experience, and if I don’t know something, I’ll just tell you I don’t know.

My question is "Whats the biggest you made as a marketer?"

Is this normal in the industry?

Genuinely curious, not selling anything. If you run a small business or work closely with one, is AI/automation actually part of the day to day, or still mostly curious/on the fence? When it's not being used, what's the real blocker, cost, not knowing where to start, not trusting who to hire, or just not seeing the need yet? Trying to get a real read versus what gets talked about online.

Tell your opinion.

Hi folks,

I run a marketing agency and we've tried every possible lead generation thing online and offline, but hard luck i guess.

Problem is the market is flooded with cheap agencies so much so that they are undercutting us by nearly 50% making it very difficult to acquire clients.

The catch is after these guys opt for the cheaper agency and stuff goes south, they no longer want to work with any agencies.

How do you tackle this and is there any other source to generate leads ?

What's worked best for us right now is to either approach in person or try to nurture from LinkedIn.

Would really appreciate your two cents on this !

Thanks! <3

Looking to consult/speak with somoene in regards to guerilla marketing tactics.. I have a competitor and i'd like to one up them. We are already very much established within our field (actually borderline #1) but wanna make sure we are doing everything...

Some stuff I was told to do is blackhat SEO etc..

If you are this person please feel free to reach out to me

Once I forgot to check the Google ads for two weeks and spend 200€ more than the budget/month.

How to make a goood career in marketing, starting as a fresh grad what skills should I have what should I work on??????

I am a senior getting my bachelors in psychology and I want to pursue a career in marketing. How realistic is this, and how can I go about being successful? I don’t have any experience.

I will go first : "JUST POST CONSISTENTLY"

I understand the idea , but i have seen people spend months publishing content post constituently without getting meaningful traffic, leads and sales

sometime the problem is not consistency, It's the offer positioning , audience, distribution or simply creating something people don't care about

what's popular marketing "best practice" you think is overrated or incomplete?

Can you give me like a Modern example of this? I was searching ideas for a service company, but kinda curious how people do apply the blue Ocean strategy in general also

Hi there, I have just graduated with a communication bachelors with a minor in psychology. It has been about two weeks and I have filled out over 35+ applications with either no response or "not moving forward with your application". When I entered into the work world, all my internships led me into Marketing. I have had three internships since my sophomore year. I am an older college student with threes kids, who had a small business in media prior to college. Being a mom, I really need to be remote. Is it more likely to rather be selected for a hybrid position? I am a dedicated and motivated worker with lots of experience working in an online setting as I have done so for my degree these last four years. So far I have had no luck on LinkedIn or Handshake. Can you please share any tips with me to find a job in marketing? Is Indeed better? Maybe even look over my media kit and resume? Thank you so much! Anything helps.

Seems like once leads come in from different places, it gets easy to lose track of who needs a follow-up and when.
What does your process look like for keeping everything organized without making it a huge hassle?

Hey everyone, how you’re approaching SEO/GEO these days, especially for AI search.

We’ve been working on SEO for a new product and tried to make the site much clearer for both Google and AI. We focused on a few main search intents, rewrote the homepage around a clearer H1/value proposition, added pages like How It Works, About, For Users, etc., expanded the FAQ, improved internal linking and structured data, and made the main answers more explicit in the actual HTML.

We’ve also started building the blog and have 7-8 articles up so far, plus some external mentions and content outside the main site. The idea is basically to make the product/entity easy to understand and build up mentions across different sources.

I'm looking more for an experts advice. What you guys are doing for GEO specifically. What has actually worked for getting a product picked up or mentioned by ChatGPT, Perplexity, Google AI, etc.? Thanks a lot.

A tired founder trying to figure it all out!

I’ve been without a developer for a while and have been handling a lot of the technical work myself, but it’s becoming too much. I’m looking for someone who can take over some of these projects.

The work covers several areas, including Google Ads, Facebook Ads, website bug fixes, integrations, and other smaller technical tasks. A lot of the coding can be done with Claude, so I probably don’t need a senior developer. Honestly, much of the role is closer to technical clerical work: following instructions, using AI tools, troubleshooting basic issues, and making sure things get done correctly.

My company operates in the German market, but the person does not necessarily need to speak German. ChatGPT and other tools can handle most translations. What matters more is that they are reliable, technically capable, comfortable using AI, and able to work independently.

What type of person or job title should I be searching for—a technical virtual assistant, junior developer, automation specialist, or technical generalist? And what is the best way to find someone like this?

I’d be very interested to hear about your experiences.

I just noticed many people who do ads ( or soc media ) jump from one job to another. In my career its also been the case.

I’m wondering which marketing job categories are the nost stable ones? CRM? SEO?

Hey everyone,

I’ve been working as a Performance Media Buyer for about a year, mostly handling Meta, TikTok, and Snapchat campaigns for real estate and e-commerce accounts in my local market. I’ve had solid wins—restructuring messy accounts, fixing offer/inventory issues, and scaling ROAS—but lately, I feel like I've hit a plateau.

The tactics required in my current market are becoming repetitive, and I feel a real gap between what I do daily and how top-tier buyers operate (especially around high-budget scaling, advanced analytics/tracking, and mature international markets).

My main priority right now is purely skill growth and building a stronger portfolio, not immediate income.

I’d love your advice on a few things:

Bridging the Gap: What specific technical skills, testing frameworks, or data methodologies separate a mid-level buyer from a top-tier media buyer?

Gaining Exposure: What’s the best way to get hands-on experience with international or higher-budget accounts? Is pitching free help/audits to busy agency owners or senior buyers a viable path, or is there a better way to shadow experts without being spammy?

Would love to hear how some of you transitioned from local/mid-level media buying to managing complex, high-scale accounts.

Thanks in advance!

Hey everyone,

I am looking for some strategic marketing and local SEO advice.

I run a local business in the home care and personal support space. The entire industry right now is stuck in the past. If a family needs help, they usually have to call multiple agencies, play phone tag for days, and deal with hidden fees and vague hourly rates.

We built our company to be the complete opposite. We offer totally transparent flat rates and instant online booking. We want the experience to be as easy and modern as possible.

Our operations are dialed in, but our biggest challenge now is marketing, visibility, and market education. I want to build a true "Purple Cow" brand. I want our marketing to be so distinct that when someone in our city thinks of care support, we are the only name that comes to mind.

I would love to hear from the marketing and local business experts here:

1. How do we differentiate our messaging so sharply that customers instantly realize the old way of doing things is broken?
2. What are the most effective strategies for local ranking? When a family hits a crisis and needs immediate support, how do I ensure we are the undisputed top result they see?
3. How do you market a service brand so effectively that people view you as the only logical choice in town, completely ignoring the traditional competitors?

Any advice on local search visibility, brand positioning, or educating a market would be hugely appreciated. Thanks for your time!

Trying to get past the "make a buyer persona" advice that never seems to translate into real validation. Curious what people actually do before putting budget behind a campaign, small test ad spend, surveys, interviews, something else? What's given you a real signal versus just confirming what you already assumed going in?