u/emmie1228

Need advice on narrowing my marketing path.

Background: Ex-McKinsey Visual Analyst (~2 years), currently working as a Marketing Coordinator handling brand management, social media, email marketing, workflow/process improvements, stakeholder management and supporting a VP of Marketing.

I enjoy strategy, communication and coordination work. I don't want pure design roles and I'm not interested in heavily data/Excel-focused roles.

Based on this, which direction would you put me in: Brand Marketing, Marketing Operations/Program Management, Product Marketing, or something else?