▲ 2 r/AskMarketing
Starting a new brand protection role. Where do I begin with search monitoring?
I just got hired as a Brand Protection Specialist at a medium sized ecommerce company. My background is in PR, not PPC. My manager asked me to "figure out who is using our brand name in Google Ads without permission." I do not even know what questions to ask. What tools should I look at? What is the typical workflow? Any advice for a total beginner?
u/Key-Yogurt9124 — 8 hours ago