How do you guys price your clients?
I'm currently working with a general contractor whose primarily been focused on commercial projects and is looking to expand into residential. They have a huge operational capacity so the potential is insane here sicne they're going from no marketing to paid ads.
I'm just wondering how to price this specific client. I went back and forth with claude and chat and they both insisted on a monthly retainer + a percentage of each booked job. Wasn't able to find much sifting through reddit and the rest of the internet.
I'm currently leaning towards a "90-day client acquistion pilot" and my scope of services will include a complete rebuild/refinement of their website (because its dogshit right now) focusing on nurturing website visitors to submit a form, building ad creatives and managing their paid ads (meta starting out), and finally I'm taking it one step further and actually offering a complete appointment booking service where I'll be calling leads immediately upon form submission and booking quotation appointments directly into the clients calendar.
So it's a full done for you system where the client has nothing to worry about but to show up at the booked appointment.
I have high confidence in my ability to deliver with both the lead gen and appointment booking but have no idea how to quote this. I'm currently settled on a 1250/mo retainer plus 5% of each completed project but that really does seem like a lot... the whole point of the "90 day pilot" is so that they don't feel stuck or committed; also they'll own all assets after this period (website, ad creatives, etc.)
Any insight is much appreciated. Thanks a lot in advance.