r/TikTokMarketing

How some people use tiktok and make money if it, while sitting in India. I mean it's ban but they still using. And also making money from it . How?

Hi. I am a kids supplement brand and we are launching in two to three months. And I want to learn how to contact and acquire quality creators/affiliates.

I plan to search creators doing well and offer them incentives on top of the commissions. For example, I will offer them a cash bonus for apply for my product. I will tier them and offer them $100 to $1,000 for their video post.

Does my plan sound reasonable? Also, what is the best method for reaching out to the creators? Via email? Via Tiktok?

Thank you.

We sell ergonomic office chairs, so making TikToks has been harder than I expected. For the last 6 months we’ve tried skits, product demos, day in the life style videos, trending sounds, basically every format people suggest. Most videos barely cross 1-2k views and almost none of it turns into sales. At this point I can’t tell if we’re approaching the platform wrong or if some products just don’t fit TikTok organically. Curious if anyone here with a less exciting product has actually seen decent results after working with an agency, or if it made more sense to focus elsewhere.

Looking for athletic male UGC creators for short-form fitness/rugby content.

Simple style:
Gym / rugby training clips
Talking head reactions
TikTok/Reels style videos

We’re after natural content, not scripted ads.

No audience needed.

DM:
Examples
Rates
Location

Ongoing work available.

Need brutally honest feedback from people who actually understand TikTok psychology/growth.
What’s the FIRST thing my page communicates?
intriguing?
repetitive?
strong branding?
too polished?
emotionally engaging?
forgettable?
Trying to study perception/retention patterns from an outside perspective.

Another thing that may matter here is my account history is kind of unusual 😭
My page originally blew up from one random viral video, then I leaned heavily into political/commentary content for a while because it got insane engagement and constant interaction. But I honestly don’t want to build my platform around outrage/politics long term, so I archived a lot of it and pivoted into a more intentional niche.
Now I’m trying to figure out how to keep strong engagement without relying on controversy-driven content.

I used to think views were the main signal on TikTok.

Now I think comments are usually more useful.

I looked through 52 TikToks across a few different product/account types, and the pattern was pretty obvious: the videos with the most views were not always the ones that looked closest to making money.

Some high-view videos had comment sections like:

“LOL”
“real”
“this is so me”
“the ending 😭”
“who else watched this twice”

Good engagement, but not much buying intent.

Then some lower-view videos had comments like:

“Does this work for oily skin?”
“Is there a Canada version?”
“How much is it?”
“Can I use this with Shopify?”
“Does it integrate with X?”
“Where do I find the link?”

Those comments are way more boring.

But they are also way more valuable.

I think a lot of TikTok marketers are still judging videos like creators instead of marketers.

Creators ask: did it get attention?

Marketers should also ask: what kind of attention did it get?

A video getting 200k views and zero intent-based comments might be less useful than a video getting 9k views and 14 people asking specific buying questions.

That is where TikTok gets weird.

The algorithm can reward entertainment.
The business needs intent.

Those are related, but they are not the same thing.

This is also why “make it more viral” can be bad advice. Sometimes the more viral version of the video attracts a broader audience that laughs, comments, and leaves. The less viral version might attract fewer people but better questions.

The uncomfortable part:

A lot of TikTok reports should probably include comment quality, not just views, likes, saves, and watch time.

Views tell you the video traveled.

Comments tell you what kind of person it reached.

TL;DR: After checking 52 TikToks, I think comment quality is one of the most underrated marketing signals. High views can hide low intent, and boring comments are often where the actual buying signal shows up.

Are people here tracking comment quality, or mostly still judging TikToks by views and watch time?

6 years into this app, most recently after the transfer of ownership I’ve noticed that a significant number of videos that do well don’t necessarily have a hook. Atleast not in the way you’d expect.

At times I’ll watch high performing videos to analyze them and I realize that they don’t have anything strikingly remarkable but once a video hits a specific like/save/share/comment count, that almost becomes the hook itself. Seeing the stats on the right side of the page is enough social proof to make a user stop and watch the video, almost as if THAT is the hook.

I’ve thought about this ever since this past winter when the algorithm started pushing out videos that came out MONTHS before you see it, (A majority of vids I see now are from at least a month ago).

Nowadays it seems like all the successful creators benefit from being tapped into their market to where they can post whatever even if it’s not “quality” and their followers will enjoy and interact with it, making it more appealing to new viewers on the FYP. Once they see the engagement column, that’s enough for them to be at least intrigued. To add to my point, I’ve seen a significant amount of quality videos that have low likes and views but for whatever reason they don’t take off. Most of the time it’s smaller accounts though so I’m sure it has to do with them not having that social proof that pushed their videos out more.

In my own videos, the ones that took off the most were when I didn’t follow a format and just spoke. They also had the least amount of time put into it, which is fairly frustrating.

What do you guys think? Is the basic “HOOK>Content>CTA” format dead?

looking to sell one of my tiktok pages since i realistically don’t have enough time to keep scaling it properly anymore
i’m still active on it and post occasionally, but ever since taking on a marketing lead role, i haven’t been nearly as consistent as before
the page is in the beauty/skincare space. mostly simple slideshow content around skincare, body care, haircare, etc. so it’s pretty low maintenance content-wise
it’s currently around 128k followers and even with inconsistent uploads it still pulls decent traction whenever something gets posted (usually around 4–5 digit views)
feels like someone more focused on content scaling, affiliate marketing, tiktok shop, or product testing could probably do a lot more with it than i currently can
not trying to oversell it or make it sound like some automated money printer, just figured i’d post it here in case someone was already looking for an account in this niche
happy to send analytics/stats through dm if needed

​

I saw this tictok from a creator saying she got paid through aha creator for a brand deal. Looked into it a bit and then randomly got an email from them too about a week later.

Anyone here used them for tictok specifically?

i’m trying to create organic tiktok content for my app but i’m not sure what tools people actually use.

do you edit everything manually in capcut / canva, or do you use ai tools for hooks, scripts, carousels, captions etc?

also curious if you have a simple workflow for making content consistently without spending hours on each post.

Hey!

So in the past 12 months I've grown two instagram accounts to 20k and 6k followers. However their TikTok equivalents made it to 5k and 2k respectively. I have videos on instagram going "semi"-viral with 50-250k views that are sometimes sitting at 2,5k views on TikTok.

I'm doing content for a global audience out of Germany. When I scroll through my own TikTok feed I notice that 80-90% of the videos I get are german. Also when looking at viral TikTok videos, most of them are of very low production quality - basically just someone talking to the camera. The videos I do have more production quality with more cuts, overlays, etc.

So is it futile to reach a global, english-speaking audience from a non english speaking country? Also do I need to adapt my videos from those more "scripted", production heavy ones to a (seemingly) lower quality, more personal style?

Really curious about why TikTok works so differently.

looking to sell one of my tiktok pages since i realistically don’t have enough time to keep scaling it properly anymore

i’m still active on it and post occasionally, but ever since taking on a marketing lead role, i haven’t been nearly as consistent as before. the page is in the beauty/skincare space. mostly simple slideshow content around skincare, body care, haircare, etc. so it’s pretty low maintenance content-wise

it’s currently around 128k followers and even with inconsistent uploads it still pulls decent traction whenever something gets posted (usually around 4–5 digit views)

feels like someone more focused on content scaling, affiliate marketing, tiktok shop, or product testing could probably do a lot more with it than i currently can. just figured i’d post it here in case someone was already looking for an account in this niche

I run a profitable Etsy business with proven sales and established product-market fit, and I’m now expanding beyond Etsy into a standalone brand and website.

The products have already performed well organically, and I believe the brand has major potential for TikTok/Reels-style marketing and long-term growth.

I’m looking for someone experienced with TikTok or short-form content who’s interested in partnering to help scale the business. Ideally, someone entrepreneurial who understands content strategy, trends, audience growth, and brand-building — not just posting videos.

This is an opportunity to help grow a business that already has validated demand and real customer sales behind it.

Open to discussing different partnership structures depending on experience and level of involvement.

If interested, send me a DM with:
• Your TikTok/Reels experience
• Any accounts or content you’ve worked on
• What kind of partnership you’d be looking for

Would love to connect with someone motivated to build something much bigger together.

Hey everyone,

I have been posting consistently on TikTok for quite some time now and trying different ways to grow my account. I test different content styles, trends, captions, and posting times, and while some videos get decent reach, follower growt͏h still feels much slower than expected.

One thing I keep noticing is that accounts with stronger follower counts seem to get taken more seriously right away. Even when the content quality is similar, profiles with more follo͏wers naturally look more established and trustworthy.

Because of that, I recently started looking into buy͏ing TikTok foll͏owers, mainly as a way to make the account feel more active and improve first impressions for new visitors. I am not trying to fake massive popularity overnight, I am mostly curious whether it actually helps with profile credibility and overall growth.

The confusing part is that there are so many services online, and every site claims they provide real follo͏wers, safe delivery, and high retention. But after reading reviews and discussions, the opinions are completely mixed. Some people say it helped their accounts look more established, while others say the followers dropped later or looked obviously fake.

I am mainly looking for something gradual and natural looking, not random spikes that make the account feel suspicious.

So I wanted to ask, has anyone here tried buy͏ing TikTok followers recently?

What services worked best for you, and did it actually help your profile look more credible or active over time?

Would really appreciate hearing some honest experiences or recommendations.

Hi everyone!

I’m a short-form video editor with almost 2 years of experience creating TikTok-style content focused on engagement, conversions, and affiliate sales.

Right now, I’m currently helping a US-based client grow their TikTok account by creating product-focused videos, testing hooks/CTAs, AI voiceovers, and different content styles to improve views and conversions.

What I can help with:
• TikTok affiliate videos
• Sales-focused short-form content
• Product showcase videos
• AI voiceovers & scripting
• Hook + CTA optimization
• BOF / conversion-focused edits
• Repurposing viral-style content

I’m comfortable editing multiple videos daily and adapting to different styles depending on what performs best.

If you’re looking for a reliable editor for TikTok Shop, affiliate marketing, or short-form content, feel free to DM me 😊

I'm a small game developer just starting out with social media. Mostly testing out different content formats to share what I'm working on. Decided to focus on Tiktok since other devs in a similar genre are doing really well there.

Last week I tried posting consistently and every single video stayed at 0 views.

The timeline:

• Posted casually late last year → 300 to 500 views per video, felt normal
• Last video before the break had a 1 month gap → only 75 views
• Took a break (Dec to May), decided May '26 to finally focus on marketing
• Posted every day from May 7th onwards
• Every video since: 0 - 7 views (only from me or friends)

I checked Traffic Source in analytics:

• Personal Profile: 98.1%
• For You: 0.5%
• Search: 1.4%

Tiktok is basically not distributing the videos to anyone new at all.

I did some research: We have no deleted videos. Account check came back clean. No policy violations I know of. No blacklisted keywords. Instagram and YouTube Shorts are performing as expected - this seems Tiktok specific.

Things I'm wondering about:

• I share the account with my co-founder – she's in Germany, I'm in Indonesia. Could the location switching trigger something?
• I sometimes use a VPN on my laptop for Reddit (blocked in Indonesia), but I try never for Tiktok (though sometimes I leave it on by accident) Could that still be a factor?
• Did posting daily after a long break hurt us? Content-wise we didn't change much, just trying new formats.
• Should we take a 7-day break (shorter or longer), and come back?
• My co-founder suggested making two separate accounts to avoid the location/VPN issue. Worth it or overkill?

Has anyone been in this situation? How did you get FYP distribution back once it dropped this low? I'd much appreciate any advise since I really feel lost about this 🙏