Is my short-form video marketing plan realistic, over-optimistic, or over-pessimistic?
I'm planning to promote my iPhone app on TikTok, Instagram Reels, and YouTube Shorts.
My goal is to create 3 videos per day and crosspost them to all 3 platforms (9 total posts daily).
Here is my baseline math:
- 9 posts/day × 1000 views average = 9000 total views per day
- 0.1% conversion rate (viewers to downloads) = 9 installs per day
What do you think of this strategy? Is a 0.1% download conversion rate realistic for organic short-form video, or am I way off with my expectations?