▲ 3 r/AppDevelopers+2 crossposts

Is my short-form video marketing plan realistic, over-optimistic, or over-pessimistic?

I'm planning to promote my iPhone app on TikTok, Instagram Reels, and YouTube Shorts.
My goal is to create 3 videos per day and crosspost them to all 3 platforms (9 total posts daily).
Here is my baseline math:

  • 9 posts/day × 1000 views average = 9000 total views per day
  • 0.1% conversion rate (viewers to downloads) = 9 installs per day

What do you think of this strategy? Is a 0.1% download conversion rate realistic for organic short-form video, or am I way off with my expectations?

reddit.com
u/RRMac17 — 3 days ago

Does using Spanish localization for US App Store keywords hurt keyword weighting?

I’ve heard that adding Spanish (Mexico) localization gives you 100 extra keyword characters in the US App Store. Is that actually true? Also, does adding a secondary language dilute or hurt keyword weighting since the keyword pool doubles?

reddit.com
u/RRMac17 — 14 days ago
▲ 3 r/AppStoreOptimization+1 crossposts

Does using Spanish localization for US App Store keywords hurt keyword weighting?

I’ve heard that adding Spanish (Mexico) localization gives you 100 extra keyword characters in the US App Store. Is that actually true? Also, does adding a secondary language dilute or hurt keyword weighting since the keyword pool doubles?

reddit.com
u/RRMac17 — 15 days ago
▲ 87 r/AppStoreOptimization+1 crossposts

I used to make a full-time living with 10 apps. In the AI era, I now need 100.

I want to share what’s currently happening in the App Store.
I’ve been an app developer for 10 years and make my living full-time on the App Store. I manage around 10 apps, and historically, maintaining an average 5% market share in each niche was enough to pay my bills.
But ever since AI coding tools took off, the store has been flooded daily with low-effort, AI-generated copycat apps that are severely eating into my market share. My average market share per app has dropped to around 0.5%-1%, and it’s still falling.
To make the same living, I estimate I’ll need to build and manage 70 to 80 more apps (by AI) across different categories, it makes my workload far heavier than ever before.
This is the reality of the App Store today: code and individual apps are losing their intrinsic value, anyone can copy it. Where having 10 apps used to be a sustainable business, you now need to run and maintain 100 (or more) just to survive.

reddit.com
u/RRMac17 — 18 days ago