r/EcommerceWebsite

With CAC so high, chargebacks hurt twice as bad, i mean we lose the ad spend, product, shipping, and dispute fees.

Our main issue is friendly fraud ("unrecognized descriptor" or "item not received") rather than stolen cards. But every standard fix adds checkout friction (like forced 3DS) that tanks conversion rates.

We already use clear billing descriptors, automated tracking links, and basic AVS/CVC checks.

For those managing e-comm/subscriptions: What passive behind-the-scenes tweaks or post-purchase communication changes have helped lower disputes without dropping checkout completion?

I'm building and operating a small e-commerce platform in India and I'm trying to understand what matters most to independent sellers.

For sellers who currently sell through marketplaces or social media:

• What is your biggest pain point?
• Do you prefer having your own online store or selling through marketplaces?
• What would make you consider moving to another platform?
• What are the biggest issues you face with shipping, customer acquisition, inventory, or managing orders?

I'm interested in hearing from actual Indian sellers because I'm considering how to improve my own platform based on real requirements rather than assumptions.

What would you want from an e-commerce platform that you don't currently get?

I run a multi-location retail business in India and need a single platform to manage in-store billing, online orders, and inventory across all my outlets — which platforms should I be evaluating right now?

Any pointers will help. Thanks in advance

#retail #retailbusiness #retailmanagement #ecommerce #omnichannel #multistore #smallbusiness #india #indianbusiness

Whether it’s reporting, inventory, customer service, or something else, what would you happily never do manually again?

My ecommerce website is my online presence for my local retail shop. I had a recent issue with mismatched stocks that caused a major problem with a customer who ordered in bulk but then I had to cancel because my remaining stocks weren't actually enough to fulfill the order. I tried to talk to them to give me some time to secure the missing stocks, but they were pretty disappointed, understandably, and just cancelled altogether. Can this type of issue be solved by inventory management software? And what is a good choice for someone like me who will be using it for the first time?

If a business is working on fixing their fake reviews and detecting them by implementing a fake review finder agent and there are potentially 2 mistakes that can happen either you can send a particular id of a real user to ban list where human have to review it(will take time and expensive) or approve it even though it was a fake review, which mistake is potentially more harming and if you have to give your agent a percentage if the probability of being that review is genuine is more than a certain percent than then approve it either not what will you chose?

>Hello everyone, I hope you're all doing well. At the beginning of these holidays, I set myself the goal of finding a highly profitable online business. I've tried several approaches, including selling digital products, Amazon affiliate marketing, and recently, creating micro SaaS applications and/or websites for sale. I've watched several videos on YouTube and Instagram (for reals offering tips and tricks), and other resources. But I have to admit that I haven't really had any success. I would have loved to take some training courses, but unfortunately, I don't really have the means. So, I'm turning to you through this channel to ask for your help. I would really like to achieve this goal by the end of the holidays. I'm relying on your opinions and advices. Thank you very much to those who take the time to reply.

>

Feels like there are always a few tasks that eat up hours every week. Curious what everyone else spends the most time on.

I've been looking at a lot of never ecommerce stores recently,and I'm curious what makes people feel comfortable buying from a brand they've never heard of.

For me,the biggest things would probably be:

•Clear product information

•Good product photos/videos

•Reviews or social proof

•Clear shipping and returns information

•A professional mobile experience

But I'm curious what other people look for before making that first purchase.

What is the one thing that makes you trust a new online store?

I just read Shopify’s explanation of agentic commerce, and the part that stood out to me was the idea of an AI assistant handling more of the shopping process. Instead of opening several stores, comparing products, checking shipping details, and placing an order myself, I could tell an agent what I need and let it narrow everything down.

As a customer, that sounds genuinely useful for repeat purchases or straightforward requests. For example, I could ask for running shoes under a certain price, in a specific size, with free returns and delivery by Friday. Having an agent compare those details across stores could save a lot of time.

Where I get cautious is the final decision. I would want to see why a product was recommended, whether the information is current, and exactly what the agent is about to buy. Reviews, return policies, subscriptions, delivery fees, and payment details still matter. I would not want convenience to turn into an automatic purchase I did not fully understand.

Shopify seems well positioned for this because it already connects stores with products, payments, orders, and inventory. If that infrastructure lets shopping agents access accurate information while keeping the customer in control, it could make online shopping much less tedious.

Would you trust an AI agent to complete a purchase for you, or would you only use one for research and comparisons?

Our company processes a number of online orders weekly. Thus, we face chargeback issues every week. What is troubling is the challenge of gathering the required evidence for every case. Our order data is stored on our ecom platform, payment information is in our payment processor, delivery details with the shipping company, customer interactions with our support system. Therefore, to respond to a claim, we need to gather a lot of information manually. We tried using templates, but they still do not solve the main issue. If a claim is "goods not received", different proof is needed to support the case from the one for unauthorized payment. I am currently researching automated chargeback solutions, but I have my doubts regarding automatic generation of case evidence application, best way forward?

Trying to understand if composable commerce is relevant for our situation or whether we're being sold into it.

We're a fashion brand on heavily customized Shopify Plus, where multi-country checkout doesn't scale cleanly and sale day peak traffic is a recurring headache.

Still can't pin down where the composable inflection point sits, because when we search Reddit for this the main platforms in the conversation are commercetools, SCAYLE, Fabric, and Elastic Path as the composable-native options alongside SAP Commerce Cloud and SFCC for people migrating off legacy.

But even the composable vendors themselves seem to disagree on what GMV or SKU count triggers the switch.

Would help to hear from people who've been through this evaluation and what eventually made the call clear.

I've been thinking about this a lot lately but I am curious how e-com ppl doing 20k+/mo consistently are improving and pushing their AOV up

It feels like everyone defaults to the same path like discounts, maybe buy 2 get 20% off. It works I guess but it feels kinda lazy and it is training your customers to wait for a discount instead of just buying.

Is that actually what is working for you or you found something else that moves the needle more. Bundles, upsells at checkout, threshold based free shipping or smth else entirely

Also curious if this changes depending on your niche or price point, cause what works for a 30 dollar product probably isn't the same as a 150 dollar one

Genuinely trying to learn here, good or bad experiences both welcome.

I've been thinking about how quickly customer expectations have changed.

A few years ago, having a basic website was enough. Now people seem to expect things like:

• Fast loading pages
• Mobile-friendly design
• Easy contact options
• Transparent pricing
• Online booking or chat

In your opinion, what's one feature that has gone from "nice to have" to "must have"?

Whether you're a business owner, developer, or customer, I'd love to hear what you've noticed.

I am pissed and officially DONE with Meta Business Suite.

I have spent the last year+ learning everything I possibly can about e-commerce, specifically dropshipping and running ads. I was told over and over again that Meta was one of the easiest and most beneficial platforms to use for advertising, that it was straightforward and relatively easy to learn. That has been the absolute farthest thing from my experience.

Meta Business Suite has been nothing but a massive strain on my mental health. I have spent hours following step-by-step guides from YouTube, reading Meta's own articles, troubleshooting, restarting things, reconnecting things, and trying to figure out why something that should be simple has turned into an endless fucking circle.

The worst part is that when something goes wrong, there is basically no actual customer support. My business portfolio was randomly banned and there is no person I can actually talk to who can look at my account and explain what the hell happened or help me fix it.

Then there is the 2FA nightmare. Meta disabled my two-factor verification, so I don't receive the codes through SMS, but SMS is the only method being offered to unlock my account. How does that make any sense? You disabled the verification method and then require that exact verification method to get back into the account.

I have deleted Meta completely and started over twice. Somehow it still remembers my old pixel and won't let me create a new one, so my Shopify store is essentially locked into an ad account that Meta has already blocked. I have tried everything I can think of and everything I have been instructed to try, and I just keep ending up right back where I started.

And the tutorials are another nightmare. You can find a video explaining exactly how to do something, follow every step, and then get into Meta and realize the entire platform has been updated AGAIN and none of the buttons or settings are where the tutorial says they should be. Then you spend another hour trying to figure out where they moved everything.

I understand that platforms change. I understand that there is a learning curve. What I don't understand is how a company this massive can make it so incredibly difficult for small businesses to get help when something goes wrong. They are more than happy to take your money for advertising, but when you actually need support, you're left digging through articles, outdated tutorials and automated systems trying to solve the problem yourself.

At this point, I have completely given up on Meta. I don't care how many people say Facebook and Instagram ads are the way to go. This experience has been absolutely ridiculous, and I will never use Meta to run ads again. It has cost me an insane amount of time, frustration and energy that could have been spent actually building my business.

Maybe Meta works great for people who were specifically trained in that, but for someone trying to learn new platforms and build a business from the ground up, my experience has been fucking awful. I honestly feel like I have wasted so much time fighting with the platform instead of actually working on my business.

So I'm moving on. If anyone here actually knows how to successfully run TikTok Ads or Google Ads for Shopify/e-commerce, please help me out. I am ready to learn a new platform because I refuse to waste another minute going in circles with Meta.

And if you're just getting started with e-commerce and someone tells you Meta Business Suite is "easy" and "straightforward"... just know what you're getting yourself into.

Hello, I've been doing e-commerce for a short while and I have a question for users. Whether it's Etsy, Shopify, Amazon, or eBay; what are the gaps and unresolved issues you think still exist? What are the processes that exhaust and challenge you the most, and how often and where do you use artificial intelligence in your store management? Please share your experiences with me.

Running a 2-week Meta Ads test for a pre-order physical product (lumbar support belt, targeting France/Belgium/Switzerland/Germany) with a ~150€ budget. Funnel so far: 1,200 landing page views → 879 content views → 84 add-to-carts (7%, seems fine) → only 5 checkout-initiations (6% of add-to-carts) → 0 confirmed real orders in WooCommerce. CPC is low (~0.14€) so traffic quality doesn't seem to be the issue — the drop-off is clearly happening between add-to-cart and checkout. Has anyone run into this exact pattern before? Trying to figure out if it's usually shipping cost surprise at checkout, missing trust signals (reviews, guarantees), or something else before I make a go/no-go call on this test.

We're in a platform eval for a multi-brand lifestyle retailer, and the fashion-specific complexity is making the demos hard to trust.
We have deep size/colour variant matrices where some base products sit at 180+ combinations, plus heavy returns volume that has to trace back to the SKU, and seasonal resets twice a year that eat up a chunk of the catalog team's time each cycle.
We're down to commercetools, Shopify Plus, and SCAYLE (the last one specifically because of the fashion-vertical positioning), but the first two have stayed on composable architecture slides and never touched the operations layer.
Trying to pressure-test whether variant depth degrades storefront performance beyond a certain point, how returns attribution works at the SKU level, how seasonal merchandising resets happen without dev involvement, and whether lookbook/outfit navigation is native or something you bolt on.
For those who've been through this for a fashion catalog, what moved the decision?