r/TikTokAds

Hi everyone,

Just finished a product called igsniper (dotcom) and would like to ask your expertise about the best practices to run ads on tik tok.

I have no experience, i lean more on the dev side but i like to learn so i see this as a personal challenge.

So.. for what i read, initiatecheckout/purchase are more expensive compared as, for example, registration, website page views, clicks etc..

Which one is the best practice:
1 - Create an audience + deploy ad with conversion event "search" (core use case for the saas) -> invest to build up that same audience without expecting sales -> build a lookalike for that audience + deploy ad for purchases
2 - Go straight to ad conversion events such as initiatecheckout/purchase
3 - None of the above and im getting this completely wrong

Ofc constructive opinions and advices are super welcome. Im also looking forward to hearing and discussing different ideas.

So I started my campaign today and 2 visitors came to my website, i am already considering them as spam clicks because there was no movement registered after they landed.

Now this is most a product placement ad and I assumed that TikTok will use the catalog url and redirect visitors at the right product but what I feel is that is not happening they are being redirected at the collection page url that i added under a url box that was said to be filled in.

I am clueless if that’s supposed to happen? I don’t want them to land on the collection page but on the product page. How do i do that? Please help!

Does anyone know how I can view an ad that was posted on TikTok? The ad didn't show up on my "For You" page, but I know who posted it.

so i do ecommerce with tiktok ads , and i tested several products , they been doing good , but after last friday , everything just stopped getting results , and it happened to many of my friends at the same time , does things like this usually happen ?

Hi, I'm trying to launch a TikTok campaign for a high risk product (like weight loss solutions) so I have 2 questions,

1- is there a blueprint I can follow to reduce the risk associated with closing my account

2- if I did follow the policies on the ad can I still get banned because my landing page has an image that doesn't follow the policies (like before and after)??

Thanks in advance

Is it worth removing old creatives that went mega viral but now consistently get conversions at a super high CPO and in turn give a low ROI?

GMV max keeps allocating huge budget to these couple videos but the conversion and CPO makes it a waste in my opinion. Thoughts on this?

On a new sku for tiktok shop, I have ads set at 40usd daily budget and 1.4 roi so it can gain data on the item. It’s just not spending and it’s been a few hours. How long does it take to start spending?

It’s been roughly 16-18 hours now and it’s spent 1 cent

Is it because I have no videos and only use a product card?