r/TikTokshop

Has anyone else had this issue?!
I connected my personal TikTok account to TikTok Shop, and it automatically switched my account to Business. I’ve been trying for weeks to switch it back to Personal, but every time I try, TikTok tells me I need to unlink TikTok Shop Seller Center first.
Here’s the problem… I’ve already unlinked TikTok Shop, deleted my Seller Center onboarding application (as instructed by support), AND unlinked my account from TikTok for Business.
It’s STILL giving me the same error!
I’ve contacted TikTok support multiple times, and they keep telling me they’ve forwarded my case to their dedicated team, but nothing has been resolved.
Has anyone actually dealt with this and figured out how to fix it? Is there some kind of waiting period after deleting TikTok Shop, or does TikTok have to manually remove the connection?
I’m seriously at my wit’s end! 😩

Hi everyone,

I’m a new TikTok Shop seller in the UK, and honestly, I’m finding it much harder than I expected to get things moving. I’m posting here because I could really use some advice from people who have been through this journey and understand what actually works.

I’ve launched my own beauty brand, and my first product is a serum. I’ve already manufactured 3,000 units, so I’m fully committed to making this business work. This isn’t something I’m just experimenting with for a few weeks. I genuinely want to build a successful brand on TikTok Shop.

The problem is that I’m struggling to find the right direction.

Here’s what I’ve been doing so far:

• Sending around 200 affiliate invitations every day to TikTok Shop creators.
• Approving sample requests and sending products to creators who want to promote them.
• So far, I’ve approved around 30 samples, but haven’t generated any sales from them.
• Trying to figure out which creators are actually worth targeting, what metrics I should focus on, and how to turn all this effort into sales.

I’m honestly overwhelmed by the number of creators on the platform. Should I be targeting creators with 5k followers, 50k, or 100k+? Is it better to work with smaller creators who have an engaged audience, or focus on people who already generate TikTok Shop sales? How do you identify creators who can actually convert rather than just make videos?

I’m also unsure whether my problem is creator selection, my product listing, pricing, content, or simply the way I’m approaching affiliate marketing.

I’m not looking for shortcuts or overnight success. I’m willing to put in the work, invest in the business, and learn. I just want to make sure I’m putting my time and money into the right things instead of blindly sending hundreds of invitations every day.

If you’re an experienced TikTok Shop seller in the UK, I’d genuinely appreciate your advice. What would you do if you were starting again with 3,000 units of stock and no sales coming in?

I’m based in the UK and would also be very happy to meet up for a coffee with experienced sellers who are open to sharing their knowledge. Sometimes having a conversation with someone who has already figured things out is worth more than watching another hundred YouTube videos.

If you’ve built a successful TikTok Shop business, scaled through affiliates, or launched a beauty brand, I’d love to hear about your experience.

Thanks for reading. Any honest advice would mean a lot.