r/Google_Ads

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

I currently have four PMax campaigns running on Google Ads. Three of these campaigns have maintained a ROAS of 5 or higher (based on data from the last 20 to 30 days). Furthermore, the daily budget for each of these campaigns is consistently being fully utilized.

Previously, the target ROAS for these campaigns was set at 220%. I have now increased this target from 220% to a range of 250%–270%. I would like to know: can I expect to see a further increase in conversion value as a result of this adjustment?

Hi everyone, I’d appreciate your help and advice.

I’m managing an account for a full home renovation service in the Montreal area with a monthly budget of $1,500. The challenge is that the market is quite limited — estimated search volume is only around 100–200 keywords per month — and competition is high.

I ran a Search campaign for one month using phrase and exact match, but it generated 0 leads. Previously, the account was getting 1–2 leads per month using broad match, but without a negative keyword list.

Since then, I’ve built a strong negative keyword list to improve traffic quality.

Now I’m considering switching to Performance Max with this negative keyword list and stronger creative assets.

Do you think this approach could help improve lead generation in this case?

Hey guys

I have been running P max for years - lately its at a bit of a stale mate. Ive been considering moving to shopping ads, my main concern is p max could just be burning money with youtube and images. What are your opinions on this?

Hi everyone,

I'm working on setting up Enhanced Conversions for Google Ads using a GTM Server-side container (Stape) and I'm running into an interesting issue that I can't figure out.

My Setup:

- Multiple domains (.es, .de, .uk, etc.) - each with its own GTM Web container

- 1 shared GTM Server-side container (Stape with first-party domains)

- Each domain has its own GA4 property

- All properties have "Allow user-provided data capabilities" enabled with:

- Automatically detect: Email, Phone, Name and address

- CSS selectors configured:

- Email: `.modal_msg_texto > strong:nth-child(1)` (captures from confirmation modal)

- Phone: `input[name="telefono"]`

The Problem:

- Spain (.es) is successfully sending BOTH email and phone number to Google Ads

- Other domains (Germany, UK, etc.) are sending NEITHER

When I check with Tag Assistant on Spain, I see:

ep.user_data.email: user@example.com ep.user_data.phone_number.0: +34123456789

On Germany and other domains: nothing.

**What's Identical Across All Domains:**

- Same form HTML structure (`<input name="email">` and `<input name="telefono">`)

- Same GTM Web container setup (tags, triggers, variables)

- Same GTM Server container (shared by all)

- Same GA4 configuration for "Allow user-provided data"

**My Theory:**

The email CSS selector points to the confirmation modal (`.modal_msg_texto > strong:nth-child(1)`) which appears AFTER form submission. The phone number is NOT visible in the modal, only in the form input (which is still in the DOM but hidden under the modal overlay).

Questions:

1. Why would GA4's "Automatically detect" work for phone numbers in Spain but not in other domains, when the configuration is identical?

2. Should I configure hashing in GTM Server, or does GA4 handle that automatically when linked to Google Ads?

3. For Enhanced Conversions with GTM Server-side, is it better to use "Google tag" method or GTM method in Google Ads settings?

Additional Context:

- I just updated the CSS selector for email on the other domains to match Spain's configuration (pointing to the modal instead of the input field)

- Configuration was saved 24-48 hours ago but hasn't propagated yet

- Spain's configuration was done weeks/months ago and works perfectly

Any insights would be greatly appreciated! Has anyone experienced similar issues with GA4's automatic detection in server-side GTM setups?

Thanks!

Preciso marcar 3 conversões no GTM e dizer isso para o Google Ads.

O correto é:

* Usar 1 tag de acompanhamento de conversões do Google ads e usar 3 acionadores diferentes;

Ou

* Criar 3 tags de acompanhamento tanto no Google Ads quanto no GTM e usar 1 acionador exclusivo para cada tag.

Dúvida 1: Como eu informo pro Google Ads qual conversão é mais valiosa?

Dúvida 2: Se eu não informar valores, ele vai otimizar sempre para o que for mais fácil ainda que as conversões sejam criadas separadamente?

___________

Contexto: Sou publisher de performance e preciso dizer ao Google Ads que o comportamento do usuário que eu quero é:

1. Um usuário que clica no último botão de um QUIZ de 2 perguntas, assiste um anúncio e entra na Landing Page;

2. Um usuário que clica num botão dentro da Landing Page e vai para um segundo conteúdo;

3. Um usuário que dá scroll de 50% no segundo conteúdo

Muito obrigado quem puder ajudar.

I run Google Ads for a mid sized DTC brand with a presence in about eight countries. Lately, our branded search CPC has been climbing steadily, but when I audit our own campaigns, nothing has changed. Same bids, same keywords, same negative keyword lists. My gut says affiliates are running parallel ads against our brand terms, but I have no way to prove it across all regions. Manual searching from my location shows nothing suspicious. Has anyone found a reliable way to detect this without spending hours every week on fake VPN checks?

&#x200B;

I’m noticing a lot of users coming through Google Ads who:

- sign in with Google

- successfully create an account

- but never actually use the product at all

In my case, they don’t even complete the first meaningful action after signup.

What confuses me is:

why would someone go through Google Sign-In and then instantly disappear without even testing the core feature?

At first I thought my onboarding was the issue.

But after looking deeper, some of these signups almost feel like extremely low-intent traffic, accidental clicks, or possibly even low-quality automated traffic.

I’m curious if other founders/SaaS builders are seeing the same thing recently with Google Ads.

Especially with Display/App campaigns.

How are you filtering for actual intent now?

Sector web design

Conversion tracking is being done

Phone and form are being tracked (phone and WhatsApp)

Computer only tracks forms

All conversions are primary; 30 conversions in the last 30 days.

I split my Google Ads campaign into two parts: one for phones and one for PCs. Previously, clicks were all concentrated on phones, resulting in more clicks. I did this to prevent that and balance the potential. I'm not sure if this was the right decision.

I'm asking you, do you think splitting the campaign by device is the right or wrong approach?

I'm only running ads on my computer; my phone is just wasting money. Since there's currently little conversion data available on my computer, I'm focusing on CPC.

My daily budget is 2500 TL.

The average CPC in the industry is between 50 TL and 300 TL.

I've set a maximum CPC of 170 TL.

I've seen that my phone is just wasting money.

Can you give me some advice?

I'm currently using a click-through rate (CTR) strategy.

I'm tracking forms; once I reach 30, I'll switch to maximum conversion or target CPC.

Today we discovered that unauthorized manager accounts were linked to our Google Ads account without our approval.

We first received an email notification saying our account had been linked to a Google manager account. Shortly after, new campaigns started appearing that were advertising completely different URLs and spending from our budget.

What’s especially concerning is that the users making the changes do NOT appear under:
Admin → Access & Security

We never authorized these users, yet they were still able to:

• create campaigns,
• modify account budgets,
• and spend money from our account.

Luckily we caught it early. They created campaigns with daily budgets in the thousands, but only managed to spend around $200 before we shut everything down and contacted Google support.

We’ve already escalated this to Google Ads support, but I’m posting this as a warning for others to immediately check:

• Manager account links (MCC access)
• Change history
• Billing/account budget changes
• Linked payment/billing profiles

Has anyone else experienced unauthorized MCC links or ad spend like this recently?

Is there anyone who has good command on attributing right traffic to right channel.

I’m going to run Google Ads for a cybersecurity company targeting UK and Netherlands.

They are asking me how many leads they can expect before starting.

How should I answer this without overpromising?

• What is a realistic expectation in the first 30 days?
• Should I give them a lead number or only a testing/optimization plan?
• What metrics should I track in the first 2 weeks?
• Any idea about average CPL for UK/Europe in this niche?
• What should I clearly tell them before starting?

Recently, one of my clients (a local service company) has been getting a lot of leads from messaging, but these leads seem to be sending a message to multiple providers, and they are just looking for the lowest price. He is not the cheapest, so he's not interested in getting all these messages with just people wanting a quote without really appreciating the value he brings.

The amount of calls that he would get if we turn off messaging will be impacted, or not?

The same exact audience can react completely differently depending on the season. Budget pressure, hiring plans, layoffs, holidays, end-of-quarter stress, economy stuff, all of it changes how people think and buy. Same product, Same targeting. Totally different mindset.

I still see a lot of companies run basically the same messaging all year long and then get confused when performance suddenly drops off.Feels like the brands doing best right now are the ones adapting their messaging to match what customers are mentally focused on during that specific period.

Has anyone else seen certain times of the year completely change buyer behavior even when nothing else in the campaign changed?

I’ve connected AppsFlyer with Google Ads for my app and the link appears active on both sides.

On the AppsFlyer side, I set up the Google Ads integration and enabled:

- Partner activation

- Deferred deep linking with Google Ads

- Non-EU users

- Advanced data sharing

- Install click-through attribution window: 30 days

- Pre-registration campaign lookback window: 90 days

- Install view-through attribution: enabled

- View-through lookback window: 5 days

- In-app event postbacks: enabled

Mapped events include:

- "af_app_opened" → "session_start"

- "af_complete_registration" → custom sign-up event

- "af_invite" → custom

- "af_purchase" → "in_app_purchase"

- "af_start_trial" → custom

- "af_subscribe" → custom

On the Google Ads side, AppsFlyer is listed under Third-party app analytics, status is Active, and the Link ID matches the one in AppsFlyer.

AppsFlyer is receiving events and attribution data. I see installs, registrations, content views, purchases/trials, and other in-app events in the AppsFlyer dashboard. Organic and Google Ads data appear there too.

Problem: Google Ads is not showing any of these events/conversions, even though AppsFlyer has incoming event data.

Has anyone seen this before? Do I need to manually import the AppsFlyer events as conversion actions inside Google Ads after linking, or should they appear automatically? Anything else I should check in the AppsFlyer → Google Ads setup?

I have one shopping campaign running for my website products. I am tracking heatmaps with Microsoft Clarity when visitors who land on page. There are visitors who spend time reading about the items and checking things out which is all good but then there are Visitors who land on my page and spend only 1-3 seconds and exist. No scroll no movements. I am wondering if they are bots?
If so am I paying for bots clicks? 😭

Hello experts!

I’m looking for some advice on how to restructure our Google Ads setup.

Our Setup & Context:

• Business: B2B equipment, parts, and services.
• Targeting: 12+ countries (currently grouped together, with only a few separate country-based campaigns).

• Search: 15 active Search campaigns focused on different equipment and services, all using Maximize Conversions with daily budgets.

• Display: 24 individual Display campaigns for brand awareness/impressions, with a total budget of $4,000.

The Core Problem:

Because we have 24 separate Display campaigns, the budget is heavily fragmented. Most campaigns only get $4 to $10 a day, which is way too low.

Why we did this: When we tried consolidating everything into one large Display campaign, Google spent all the budget on 2 or 3 "best-performing" ads, leaving the other products/services with zero impressions. We need all of our ads to get impressions, not just a select few.

My Questions:

1. Should we switch from Display to Demand Gen? Would Demand Gen handle asset distribution better across multiple products?

2. How can we ensure all our ads get impressions without Google heavily favoring just a few, and without splitting our budget into 24 tiny micro-budgets?

3. Should we introduce Performance Max (PMax)? Given our B2B nature, is it worth testing PMax or other AI-driven campaigns alongside or instead of our current Maximize Conversions Search campaigns?

Appreciate any insights or restructuring strategies you can share!

Hi folks,

Iam an experienced SEO but never really done Google ads though i have done meta ads to some extent. How long it might take and what should I learn to become worth handling clients?

Suggestions are precious. In the comments or DMs

Hi everyone,

I’m looking into the feasibility of running two separate Google Ads accounts for the same e-commerce domain. I want to set up Account B exclusively for Shopping Ads, while keeping Search and Display on Account A.

The "Why"
The Standard Shopping campaign has been stuck at 0 impressions for over a month due to an unresolved account-level glitch. Since Google Support has been unable to fix the Shopping block on Account A, I’m considering this workaround to get my PLAs running.

The ideal setup would be:

• Account A: Search + PMax (feed only without shopping ads = Display only).
• Account B: Standard Shopping (PLAs) only.

Questions:

1. Double Serving Policy: Account A is bidding on text search and Account B is strictly bidding on product listings, will Google still flag this as a "Double Serving" or "Circumventing Systems" violation since they are technically on the same network (Search Network)?
2. Verification & Billing: Can I safely use the exact same advertiser verification (business registration), payment profile, and credit card for both accounts without triggering a suspension?
3. GMC Linkage: Is it safe to link one Google Merchant Center to two different Google Ads accounts promoting the same domain?

Appreciate for any advices.