r/Google_Ads

I have been running both and got leads from meta but colder ones and 0 leads from google

But budget was keeep going
I have a tattoo business in vadodara

Please suggest me or help me through it

Hello - please rate my landing page - https://aigeoreport.com/lp/ - I'm aware that a comment will be to reduce text, which is fair, but to be fairer to me, is it possible that you please let me know which text to cut?

I just started running google ads on my pet store(pet products and accessories) after months of trying to get my GMC approved but my ROAS is so low any tips on how i can improve that.
Things like whether to switch to shopping instead of P-max, creating a better landing page/offer or how many days should i wait till i can know for sure the campaign isn’t working. Things like that would be quite helpful.
About the budget what is the normal ratio of budget to no of products being advertised.

Hey everyone!

I'm relatively new to managing Google Ads for a B2B manufacturing company, and I'd really appreciate some advice from more experienced advertisers.

A little context:

I recently joined a company that manufactures cardboard packaging for other businesses. I'm currently the entire marketing department, handling everything from market research and graphic design to video editing, website development, Meta Ads, Google Ads, and reporting to management.

Basically, I'm the marketing department, the agency, and the intern. LOL.

Originally, the company wanted to focus on e-commerce, but after evaluating production costs, we realized that selling individual products online wasn't financially viable for now.

So we shifted toward B2B lead generation.

Our ideal customers are companies looking for bulk orders, recurring supply, custom dimensions, and industrial packaging.

I built a landing page using Shopify, and we're now running a Google Search campaign to generate quote requests.

Campaign results so far (October 2–8):

Metric	Result
Campaign type	Google Search
Total spend	~$1,408 MXN (~$75 USD)
Impressions	312
Clicks	46
CTR	14.74%
Average CPC	$30.62 MXN (~$1.65 USD)
Reported conversions	3
Conversion rate	6.52%
Cost per conversion	~$469 MXN (~$25 USD)

USD amounts are approximate, and the sample is still very small.

One important detail about tracking:

We initially had some conversion tracking issues, but those have already been fixed.

There was also one real lead that Google Ads didn't attribute correctly.

I'm not counting that lead as an additional Google Ads conversion in the numbers above because I want to keep platform-reported conversions separate from actual CRM leads.

What I'm currently seeing:

The CTR seems encouraging, and the campaign is getting clicks from people searching for cardboard packaging.

Our ad copy emphasizes B2B manufacturing, bulk orders, custom dimensions, and industrial applications.

However, the CPC varies quite a bit from day to day, and I'm not sure whether that's normal given the low volume.

Our sales team is still evaluating lead quality, so I don't have enough information about qualified opportunities, closed deals, or profitability.

I know that 3 reported conversions are nowhere near enough to draw strong conclusions.

Here are my questions:

1. Bidding strategy: For a new B2B Search campaign with only 3 conversions, would you recommend Maximize Conversions, Maximize Clicks, or manual CPC? What factors would influence your decision?
2. Learning period: How long would you let a campaign like this run before making meaningful changes? Would you base that decision more on elapsed time, clicks, spend, or conversion volume?
3. Keywords and match types: For niche B2B manufacturing, would you start with phrase/exact match or include broad match? How would you approach search term analysis without accidentally excluding valuable business inquiries?
4. CPC fluctuations: Is it normal for average CPC to fluctuate significantly during the first week? At what point would you consider it a real problem rather than normal auction variability?
5. Negative keywords: How aggressively would you add negatives during the first few weeks? I'm concerned about blocking relevant B2B searches because some general terms can also have commercial intent.
6. Conversion optimization: Since actual qualified leads are relatively rare, would you initially optimize for submitted quote requests and later import qualified lead conversions from the CRM?
7. Landing page: Would you prioritize improving the landing page and lead qualification process before making changes to the campaign?
8. Overall: Based on these early results, what would you investigate first, and what would you deliberately leave unchanged?

I'm not trying to scale aggressively or chase the cheapest possible leads.

My priority is attracting companies with genuine purchasing potential, ideally recurring orders, rather than generating lots of low-quality form submissions.

I also don't want to make unnecessary changes just because the campaign is new and I'm impatient to see results.

I'm especially interested in hearing from people who have managed Google Ads for B2B manufacturing, industrial suppliers, packaging companies, or other businesses with longer sales cycles.

Any practical advice would be appreciated.

Thanks!

And please, no agency pitches. I'm already doing the work of about five people here. LOL.

Small web design studio here (EU, Slovenia). Since Oct 3 every ad and asset in my account has the same status:
Eligible (limited) → Under re-review → "Not allowed in [country]", "Google found this issue with automated checks".
What I've noticed:
It follows whatever country I target. My Slovenian Search campaign says "Not allowed in Slovenia", and a test campaign for the US says "Not allowed in United States".
It hits every asset, even plain headlines like "Website design" and sitelinks to my pricing page.
My PMax campaign went from ~800 impressions/day to zero on Oct 3 and has been stuck since.
No specific policy is named. "Read the policy" just links to the generic ad review article.
Advertiser verification completed Oct 6. Billing is fine, no suspension, no warnings.
Google Ads support (email, AI-assisted reply) said the account is in good standing, there's no violation, it's a "routine automated safety evaluation", it takes 1–2 business days, and I shouldn't edit anything. But PMax has been limited for 5 days already.
Questions:
Has anyone had this "under re-review / not allowed in [country]" status on all ads at once? How long did it take to clear?
Did an appeal help, or does it just restart the review?
Could it be triggered by something account-level? For example, verification having just been completed, or a mismatch between the verified name, the business name in the website footer, and the brand name in ads.

Hey,

1. Does Google actually send email notifications when a new LSA lead comes in (message or phone)?
2. If yes, where exactly do you enable/configure those emails?
3. Do the emails include the full lead info (name, phone, message text, service category, etc.) or just a link to the LSA inbox?
   Trying to figure out if the email itself is usable as a data source to push data to my crm.

I run a small home decor/gift store with a physical shop and ecommerce site. I have around 3,000 SKUs, but inventory is usually pretty shallow and the assortment changes a lot seasonally. Most of what I sell is branded product from other companies.
I’ve run Google Ads for years, but I’m starting to realize I probably haven’t been doing it as well as I could.
For a store like mine, is PMax actually a good fit? Would you run the whole catalog or narrow it down to certain products/categories first?

Also curious what people think is a realistic starting daily budget to actually give it enough data to learn.
I’ve also seen people recommend running PMax for larger catalogs with basically just the product feed and no added headlines, descriptions, images, etc. I understand the logic if you mainly want Shopping traffic, but I’m not totally sold on it.
Has anyone tested feed-only/minimal asset PMax vs a fully built out PMax on a store like this? Curious what actually worked for you.

A lot of our leads seem to follow a journey like:

Google Ad → Website → WhatsApp → sends a message

Once they move into WhatsApp though, it gets pretty difficult to connect the actual enquiry back to the ad.

Curious what everyone else sees.

Do most of your WhatsApp leads visit the website first, or are you sending people straight from the ad into WhatsApp?

And if they visit the website first, can you actually tell which visitor became the person messaging you?

Genuine question for people running accounts, in house or agency.

Clients almost always come in asking about CPA or CPC. But the accounts I've seen grow the most were judged on profit or ROAS tied to real revenue, sometimes lead cost.

At the same time, a lot of businesses can't track revenue back to ads easily (calls, offline sales, long sales cycles), so CPA ends up being the only number they trust.

What do you optimize for, and how do you handle clients who can't track revenue? Do you use offline conversion imports, lead scoring, something else?

I am running a Google Ads App Campaign focused on maximizing in-app purchases, with a cost per in-app action (purchase) target of Rs 100.

For example, if I set a budget of Rs 1000/day, the campaign initially performs well and I get around Rs 4-5 per install.

After a couple of days, Google starts showing "Limited by budget", even though the campaign was performing well on the Rs 1000/day budget and was giving results according to what I wanted. Then the campaign’s actual daily spend drops to around Rs 300-Rs 400 after that notice.

When I follow Google’s recommendation and increase the budget to around Rs 3000/day, the cost per install jumps to around Rs 8-10.

So I end up spending much more but getting almost the same number of installs, which makes the campaign unprofitable.

What is happening here and how should I scale this campaign without destroying the cost per install?

Been doing GA for 3-4 months, had good luck in the beginning with a manual CPC campaign + phrase and exact match short tail keywords. the campaign fell off a cliff about 2 months ago and i've been trying a lot of different strategies but can't get anything to convert.

Max conversions gets me a couple conversion but super expensive. Always stuck to phrase and exact match to keep the relevancy high.

Looking at running broad match max conversions and adding negative keywords daily from the search term list. Any advice on if this is a good idea or other opinions?

Hi, I am trying to run Youtube Ads campaigns for a legal client. These are lead gen campaigns. I have the videos and everything.

The client is a Real estate lawyer firm in a Latin American country I build two audiences with keywords that people would search, build some videos as ads and put together the campaigns but none of them is getting impressions.

The set up

I open a campaign with conversions objective and the algorithm put me in demand campaign automatically. But I am only interested in youtube so I have blocked different things trying that it don't send me junk traffic.

For example I have youtube shorts, maps, display and all other that is not normal youtube ads blocked. I have all type of mobile apps blocked plus TVs and Tablets.

An issue that I see is that the audiences even if when i build them it was showing 1-5 million in the US for example and other audience was in the hundreds od views in the latam country when i put in the campaign it says 30k and 50k impressions. I try to set a daily budget of $30 to $40 daily and set up the goal as conversions that I have in the account such as form fill, live chat etc. No impressions. Change to clicks no impressions.

This is an account where I run search campaigns in it and has history of conversions. But we don't spend a lot around $2500-$3000 month and we run campaigns in the US and generate leads. We try now to use Youtube but it has been proving to be a challenge to even got impressions.

My thesis is that I probably need a giant audience in terms of impressions or a big budget to see if in this way but this is a high ticket service to check real estate properties before buy so a giant audience probably bring me junk traffic.

One of my audiences with 1-5 million impressions reflect the demographics of age well for example.

Something that I have not try yet is delete these campaigns and launch them on video target CPV only. Probably works but then I will not be able to optimize for conversions. It's that difficult to test campaigns on youtube now with this thing of demand campaigns? What you do in these cases it has been a week with this.

Hi all, hoping some experienced PPC people can help with this.

Background: We're a natural stone business in portugal, including stone for pools. Our account had years of broad match drift. Traffic was down about 60%, bounce rate was around 65%, and quote/consultation requests fell from 30–40 a month to about 10. Max Conversions was bidding on job-seeker queries, competitor brands, and wrong-material searches (granite, marble, ceramic, porcelain).

What we analyzed:

• Last 31 days of search terms (8,408 rows) plus all-time history (245k+ rows, 1,238 conversions, about €65.7k spend)
• Broad match was costing about €124 per lead vs about €17 for exact/phrase
• 79% of last month's spend went to one-off queries that never converted

The rebuild:

• Two campaigns: one for pool stone (€25/day) and one main campaign (€70/day)
• 138 keywords across 7 ad groups, exact and phrase only, Max CPCs based on historical data
• 3 shared negative lists with 155 terms from our real search data
• New RSAs, landing pages per ad group, sitelinks, callouts, structured snippet, one call asset
• Fixed tracking issues on the site: GTM container loading multiple times and a duplicate GA4 snippet
• Daily scripts that export search terms to a Google Sheet, then apply our tags as negatives or new exact keywords

What happened after:

1. Started on Maximize Clicks. It worked well, and consultations came back.
2. Switched to Maximize Conversions after about 40 conversions. Traffic and consultations both dropped.
3. Phone calls from ads dropped significantly after the rebuild, even before the bidding change.

Our current suspicions:

• The GTM/GA4 cleanup may have removed the tag handling website call tracking or the forwarding number swap
• Our keyword decisions were based on form conversions. If calls weren't counted as conversions, we may have cut or negated the queries that drove calls.
• Exact/phrase only may be missing the short, mobile, urgent searches where people call directly from the ad
• Max Conversions may be ignoring calls if call conversions aren't set as Primary

Details:

• Calls tracked as conversions in the old account: yes
• Real calls (phone records) vs calls tracked in Google Ads: both
• Current Primary conversion actions: calls and forms
• Avg CPC before vs after the Max Conversions switch: 0,80 to 1,50
• GCLID captured on forms: yes

Questions:

1. Was 40 conversions too early to switch, or is this more likely a tracking/signal quality problem?
2. What should we check first for the call drop: tracking, call asset setup, or keyword coverage?
3. Would you add back some broad match (with strong negatives) to recover call volume, or handle it another way?
4. Is it worth importing past consultations as offline conversions to improve smart bidding, or only going forward?
5. At this budget (about €95/day total), would you stay on Max Clicks with a CPC cap, or run a Max Conversions experiment?

Happy to share screenshots or more data. Thanks in advance!