r/Google_Ads

I’m thinking about moving our Google Ads mostly to exact match, and it seems like a good idea for our situation, but maybe I’m overlooking something.

We target a small geographic area and sell high-ticket B2B services. Our conversion volume is too low to realistically ever have enough data for Smart Bidding, so we use manual CPC.

We’ve used a mix of phrase and exact, but phrase keeps pulling in competitors, vendors, and other loosely related searches that never convert.

I’m thinking about building out 50–75 high-intent exact keywords per service. Since exact match now picks up close variants and same-intent searches anyway, it seems like we’d still get some discovery without giving Google as much freedom as phrase.

I know volume would be lower, but I’d rather get fewer highly relevant clicks than more junk traffic.

Has anyone running similar low-volume B2B campaigns tried this? Am I overlooking a reason not to do it?

I have a client who wants to run a campaign in Saudi Arabia. The account was made in the US and payment is USD. Once advertiser verification is complete, is there any additional verification or certification we will need to complete? Client is worried about timing.

I started google ads for real estate leads and I’m getting clicks but no form submissions. Low clicks too and cpc is at 5$ a click. It’s been 3 weeks and I switched to conversions because clicks is way too expensive. Can someone one help?

Residential is main focus right now to stack some faster capital, and build a commercial budget.

I would really appreciate some direct help, if you know what you’re doing and have ran successful ads for epoxy companies please message me.

Thank you

What my deal is:

My family has been in the flooring industry for over 50 years starting with terrazzo floors on navy ship decks

My father started his own epoxy company 20 years ago, and sits naturally as a top ranked business in our major metro area. He pays $5500 a mo with only around $1800 actually spent on ads, the rest is agency fees.

Recently I started my own Google campaign as a sister company with its own branding, a DBA situation. With around $600 - $800 in spend I’ve sent around 7 quotes totaling just under $30,000 in residential jobs , closed 3 of them.

After changes to my account leads have stopped. I think I made some beneficial repairs recently, but honestly I need professional advice, even though I plan to go this fully in house.

TLDR

I run an epoxy company.

Dead set on doing ads in house.

I need professional advice.

Home Improvement Industry ONLY

Based Agency is looking for a Senior Google Ads Specialist who knows how to drive results for US home improvement businesses, including remodelers, contractors, and home service companies.

💰 $1,500–$3,500 USD/month starting salary based on experience

🔥 $5,000–$8,000/month OTE + KPI bonuses

🏠 Fully remote

⏰ Monday–Friday | 8 AM–5 PM EST

📈 Google Ads specialist ONLY, not Meta

MUST have proven experience managing Google Ads for the US home improvement market.

We’re hiring immediately and aiming to make our decision by September 1, 2026.

Think you’re a fit? Apply here 👇

https://forms.gle/DkFtfuBgmUnWMs2B8

Know someone perfect for the role? Tag them below! 🚀

I am managing a google ad campaign for a corporate event company. they gave me a list of their top 50 or so venues where people tend to book. My thought is we could add keywords for each venue. But would this hurt campaign performance?

I am thinking we phrase match things like "corporate event venue name" and "corporate conference venue name", etc.

This would lead to having hundreds of additional keywords. Is this a problem in Google ads? I seem to be seeing conflicting answers online.

Hi everyone,
Please excuse me for my bad English.

I work for a digital company based in the South Pacific and we run Google ads campaigns for some clients.
We are currently wondering if there is any way to connect google ads with ai (ChatGPT or Claude pro) in order to automate camping optimisation and reporting. We would like to reduce the time billes to our client while gaining efficiency. Any tips or idea for us?

Did Google Ads reps get some sort of new initative to absolutely spam me? I have been getting spammed like crazy by these reps. Its happened before where one rep would spam me but now I'm getting spammed by reps from many different accounts I'm talking 2 phone calls a day, emails every day with spam subjects like "Strategic Account Support" or "Priority Q3 Support"

Its absolutely pathetic, its one thing if they actually had something to offer but all they do is constantly push towards AI this and AI that. Any real question I have they just read back to me what it says in the google docs which we all have access to and if its a real issue they "escalate it"

What a joke.

Hello, how are "zombie products" handled on Google Shopping?

I am running pmax for shopping feeds only and my previous campaigns have sucked so much money that I don’t have more funds to keep running the pmax campaign.

So I switched from maximize conversion to target cpa (5€ I know very low) but bow it has stopped delivering, only 7 impressions in 16 hrs.

What’s should i do? 😭 I am literally making loss on every order ( -20€ to -30€ ).
I am so out of ideas 😭

Hi,

We own a toy store with over 1000+ items in stock
We recently opened an ecom store with this stock and began promoting on google ads, specifically a shopping campaign.

I recently excluded all items below 20$ as it wasn’t worth it as my breakeven ROAs sits at 2.7 (pretty high due to shipping costs).

My current major issue is i cannot seem to understand the difference between campaign strategies (Target ROAs vs Maximize conversion count/value).
What could be considered a proper strategy for a business like mine with a breakeven ROAs of 2.7

Any help would be appreciated

I would like some advice on google ads to know what I can improve in my campaign and attract more customers and see where I am loosing money.

So how do I find someone just for one consultation only I am currently not looking to be a client so would that make it difficult to find someone?

I’m currently considering a Google Ads campaign for a real estate agency whose goal is to generate people looking to buy or sell a property.

They already have a marketplace-style website with lots of property listings, but I’m wondering if sending paid traffic directly there is actually the best approach.

In Google Keyword Planner, I can already see search demand around terms like “buy a property” and “sell a property.”

My initial thought would be to create two dedicated landing pages:

→ One for people looking to buy
→ One for people looking to sell

And in both cases, the main conversion would be a lead form, so the prospect can be contacted directly by the sales team.

My concern is: if I simply send traffic to a marketplace with dozens of listings and links, how do I actually define whether the Google Ads campaign is successful?

Would love to hear from people who have managed Google Ads for real estate agencies:

How do you structure these campaigns?

Do you send traffic to the marketplace, or do you prefer dedicated landing pages focused on lead generation?

Curious to hear how you approach this.

I am working with a freelancer for Google ads.
I am new to ecom.
I have been working with him last 6 months
We started from 50$ budget built upto 100$ per day
Even though max budget is 200 it doesn’t spend

Currently he runs all pmax shopping campaigns.

When asked about how to scale he mentions about for ecom search campaigns don’t do well.
I created one pmax with assets it has highest Ctr but no sales
As I wanted to understand how Google works

I manage meta ads myself
I did not spend to learn Google ads due to time constraints

Please advise
Thanks

I want to learn Google Ads from the basics in simple English. Any suggestions for good free resources or a beginner-friendly learning path?

Thanks!

I am currently running 2 SEM campaigns, 1 in UK (Cities), 1 in the entire US.

First week of the campaign we received some spam leads, and some good quality leads for US campaign.

While for UK, we’ve only gotten 4 leads in total we’ve been running our campaign for 3 weeks in total.

Major pivots:
UK - shifted targeting from entire UK to cities/boroughs since spends was not scaling.

US - more on refining the kws, and ad groups, turned off AI Max as we only got 2 conversions and burned too much money.

Week 3, we didn’t receive a lot of leads, around 5 just last week.

At this point I am thinking for launching Demand Gen and Pmax as supporting campaign.

Any thoughts on this? Hope someone can help me.

Hi all,

It's my first time using Google Ads - I'm setting up a Shopping campaign (without guidance) & Manual CPC, but when I get to the Ad Group and Assets section, all I can see is the Business Logo. I've uploaded it multiple times and even tried their stock photos but when pressing next, or collapsing the logo part, there's no place to add the Ad Group name/Group Bid, then on the summary page when I go to fill in those fields it loops me back to the business logo page!

All my Merchant links set up, verification approved and everything set up in the backend. Google support has been useless so hopefully someone can help!

My project is a pet related website