u/swapdco

Hi,

We own a toy store with over 1000+ items in stock
We recently opened an ecom store with this stock and began promoting on google ads, specifically a shopping campaign.

I recently excluded all items below 20$ as it wasn’t worth it as my breakeven ROAs sits at 2.7 (pretty high due to shipping costs).

My current major issue is i cannot seem to understand the difference between campaign strategies (Target ROAs vs Maximize conversion count/value).
What could be considered a proper strategy for a business like mine with a breakeven ROAs of 2.7

Any help would be appreciated

Hi,

We own a toy store with over 1000+ items in stock
We recently opened an ecom store with this stock and began promoting on google ads, specifically a shopping campaign.

I recently excluded all items below 20$ as it wasn’t worth it as my breakeven ROAs sits at 2.7 (pretty high due to shipping costs).

My current major issue is i cannot seem to understand the difference between campaign strategies (Target ROAs vs Maximize conversion count/value).
What could be considered a proper strategy for a business like mine with a breakeven ROAs of 2.7

Any help would be appreciated