u/Datskander

I’m currently considering a Google Ads campaign for a real estate agency whose goal is to generate people looking to buy or sell a property.

They already have a marketplace-style website with lots of property listings, but I’m wondering if sending paid traffic directly there is actually the best approach.

In Google Keyword Planner, I can already see search demand around terms like “buy a property” and “sell a property.”

My initial thought would be to create two dedicated landing pages:

→ One for people looking to buy
→ One for people looking to sell

And in both cases, the main conversion would be a lead form, so the prospect can be contacted directly by the sales team.

My concern is: if I simply send traffic to a marketplace with dozens of listings and links, how do I actually define whether the Google Ads campaign is successful?

Would love to hear from people who have managed Google Ads for real estate agencies:

How do you structure these campaigns?

Do you send traffic to the marketplace, or do you prefer dedicated landing pages focused on lead generation?

Curious to hear how you approach this.

I’m currently considering a Google Ads campaign for a real estate agency whose goal is to generate people looking to buy or sell a property.

They already have a marketplace-style website with lots of property listings, but I’m wondering if sending paid traffic directly there is actually the best approach.

In Google Keyword Planner, I can already see search demand around terms like “buy a property” and “sell a property.”

My initial thought would be to create two dedicated landing pages:

→ One for people looking to buy
→ One for people looking to sell

And in both cases, the main conversion would be a lead form, so the prospect can be contacted directly by the sales team.

My concern is: if I simply send traffic to a marketplace with dozens of listings and links, how do I actually define whether the Google Ads campaign is successful?

Would love to hear from people who have managed Google Ads for real estate agencies:

How do you structure these campaigns?

Do you send traffic to the marketplace, or do you prefer dedicated landing pages focused on lead generation?

Curious to hear how you approach this.

I’m currently considering a Google Ads campaign for a real estate agency whose goal is to generate people looking to buy or sell a property.

They already have a marketplace-style website with lots of property listings, but I’m wondering if sending paid traffic directly there is actually the best approach.

In Google Keyword Planner, I can already see search demand around terms like “buy a property” and “sell a property.”

My initial thought would be to create two dedicated landing pages:

→ One for people looking to buy
→ One for people looking to sell

And in both cases, the main conversion would be a lead form, so the prospect can be contacted directly by the sales team.

My concern is: if I simply send traffic to a marketplace with dozens of listings and links, how do I actually define whether the Google Ads campaign is successful?

Would love to hear from people who have managed Google Ads for real estate agencies:

How do you structure these campaigns?

Do you send traffic to the marketplace, or do you prefer dedicated landing pages focused on lead generation?

Curious to hear how you approach this.

I’m currently considering a Google Ads campaign for a real estate agency whose goal is to generate people looking to buy or sell a property.

They already have a marketplace-style website with lots of property listings, but I’m wondering if sending paid traffic directly there is actually the best approach.

In Google Keyword Planner, I can already see search demand around terms like “buy a property” and “sell a property.”

My initial thought would be to create two dedicated landing pages:

→ One for people looking to buy
→ One for people looking to sell

And in both cases, the main conversion would be a lead form, so the prospect can be contacted directly by the sales team.

My concern is: if I simply send traffic to a marketplace with dozens of listings and links, how do I actually define whether the Google Ads campaign is successful?

Would love to hear from people who have managed Google Ads for real estate agencies:

How do you structure these campaigns?

Do you send traffic to the marketplace, or do you prefer dedicated landing pages focused on lead generation?

Curious to hear how you approach this.

I’m currently considering a Google Ads campaign for a real estate agency whose goal is to generate people looking to buy or sell a property.

They already have a marketplace-style website with lots of property listings, but I’m wondering if sending paid traffic directly there is actually the best approach.

In Google Keyword Planner, I can already see search demand around terms like “buy a property” and “sell a property.”

My initial thought would be to create two dedicated landing pages:

→ One for people looking to buy
→ One for people looking to sell

And in both cases, the main conversion would be a lead form, so the prospect can be contacted directly by the sales team.

My concern is: if I simply send traffic to a marketplace with dozens of listings and links, how do I actually define whether the Google Ads campaign is successful?

Would love to hear from people who have managed Google Ads for real estate agencies:

How do you structure these campaigns?

Do you send traffic to the marketplace, or do you prefer dedicated landing pages focused on lead generation?

Curious to hear how you approach this.

Hey everyone !

I’m looking to invest in a YouTube course/training to help me properly get started with creating videos for my business.

I work in marketing, so I already understand content and marketing fairly well, but I want to improve specifically on the YouTube side: creating videos people actually want to watch, understanding how YouTube recommends content, doing proper research, finding good topics, titles/thumbnails, etc.

I know there are plenty of free videos out there, but I’d rather invest in a structured course that can help me avoid wasting time and give me a solid foundation from the beginning.

What YouTube courses/training would you personally recommend? Ideally something practical and focused on actually growing a business through YouTube.

P.S. Please don’t DM me trying to sell me your course/service.

I’m genuinely looking for recommendations from people who have taken courses themselves and found them useful.

Thanks!

Hey everyone !

I’m looking to invest in a YouTube course/training to help me properly get started with creating videos for my business.

I work in marketing, so I already understand content and marketing fairly well, but I want to improve specifically on the YouTube side: creating videos people actually want to watch, understanding how YouTube recommends content, doing proper research, finding good topics, titles/thumbnails, etc.

I know there are plenty of free videos out there, but I’d rather invest in a structured course that can help me avoid wasting time and give me a solid foundation from the beginning.

What YouTube courses/training would you personally recommend? Ideally something practical and focused on actually growing a business through YouTube.

P.S. Please don’t DM me trying to sell me your course/service.

I’m genuinely looking for recommendations from people who have taken courses themselves and found them useful.

Thanks!

Hi everyone,

I’d love to get your thoughts on how you would structure and price this type of service.

I have a client who wants to launch a video podcast mainly based around business interviews, somewhat in the style of The Diary of a CEO.

His goal is to gradually build a large audience around these interviews, and he specifically wants my help to grow the YouTube channel and build the overall content strategy around it.

The project is still at a very early stage, so he’s not simply looking for someone to post content. He wants end-to-end support to build the whole system.

The idea would be to:

- Define the positioning and editorial direction of the podcast. At the moment, he basically says, “I want to interview people in business,” but I feel like that’s too broad and lacks a strong angle.

- Grow the YouTube channel and develop a strategy around it. For example, I’m thinking about YouTube thumbnails, content strategy, maybe topics, formats, it doesn’t know he needs etc.

- Optimize titles, thumbnails, topics, formats, and overall packaging.

- Repurpose each long-form interview into short-form content for TikTok, Instagram, LinkedIn, etc.

- Distribute and adapt the content to each platform. My assumption is that we can start by repurposing the long-form content across platforms, but over time, each platform may need its own content strategy rather than simply reposting the same clips everywhere.

Gradually build an audience/data capture system (email list, leads, etc.).

Potentially build a funnel later on to convert the audience into clients for his services.

I don’t necessarily want to handle all the production myself. My role would be more like the strategist / project lead / person coordinating the whole system, with different freelancers or specialists handling specific parts.

For example, I’m wondering whether the team should include :

A video editor for the long-form YouTube interviews

A thumbnail designer

A short-form editor / clipper

A social media manager for distribution

Someone specialized in each platform  

Someone handling the email/funnel side

Me coordinating the overall strategy and execution

Or could one content/social media manager realistically handle multiple platforms once the content is produced?

My main question is: how would you structure and price this kind of service?

I’d especially love to hear from people who have already worked on podcasts/interview shows with a long-form → YouTube → short-form content → audience growth  → leads → clients model.

How would you structure the team and the pricing ? 

Thanks in advance!

Hi everyone,

I’d love to get your thoughts on how you would structure and price this type of service.

I have a client who wants to launch a video podcast mainly based around business interviews, somewhat in the style of The Diary of a CEO.

His goal is to gradually build a large audience around these interviews, and he specifically wants my help to grow the YouTube channel and build the overall content strategy around it.

The project is still at a very early stage, so he’s not simply looking for someone to post content. He wants end-to-end support to build the whole system.

The idea would be to:

- Define the positioning and editorial direction of the podcast. At the moment, he basically says, “I want to interview people in business,” but I feel like that’s too broad and lacks a strong angle.

- Grow the YouTube channel and develop a strategy around it. For example, I’m thinking about YouTube thumbnails, content strategy, maybe topics, formats, it doesn’t know he needs etc.

- Optimize titles, thumbnails, topics, formats, and overall packaging.

- Repurpose each long-form interview into short-form content for TikTok, Instagram, LinkedIn, etc.

- Distribute and adapt the content to each platform. My assumption is that we can start by repurposing the long-form content across platforms, but over time, each platform may need its own content strategy rather than simply reposting the same clips everywhere.

Gradually build an audience/data capture system (email list, leads, etc.).

Potentially build a funnel later on to convert the audience into clients for his services.

I don’t necessarily want to handle all the production myself. My role would be more like the strategist / project lead / person coordinating the whole system, with different freelancers or specialists handling specific parts.

For example, I’m wondering whether the team should include :

A video editor for the long-form YouTube interviews

A thumbnail designer

A short-form editor / clipper

A social media manager for distribution

Someone specialized in each platform  

Someone handling the email/funnel side

Me coordinating the overall strategy and execution

Or could one content/social media manager realistically handle multiple platforms once the content is produced?

My main question is: how would you structure and price this kind of service?

I’d especially love to hear from people who have already worked on podcasts/interview shows with a long-form → YouTube → short-form content → audience growth  → leads → clients model.

How would you structure the team and the pricing ? 

Thanks in advance!

Hi everyone,

I’d love to get your thoughts on how you would structure and price this type of service.

I have a client who wants to launch a video podcast mainly based around business interviews, somewhat in the style of The Diary of a CEO.

His goal is to gradually build a large audience around these interviews, and he specifically wants my help to grow the YouTube channel and build the overall content strategy around it.

The project is still at a very early stage, so he’s not simply looking for someone to post content. He wants end-to-end support to build the whole system.

The idea would be to:

- Define the positioning and editorial direction of the podcast. At the moment, he basically says, “I want to interview people in business,” but I feel like that’s too broad and lacks a strong angle.

- Grow the YouTube channel and develop a strategy around it. For example, I’m thinking about YouTube thumbnails, content strategy, maybe topics, formats, it doesn’t know he needs etc.

- Optimize titles, thumbnails, topics, formats, and overall packaging.

- Repurpose each long-form interview into short-form content for TikTok, Instagram, LinkedIn, etc.

- Distribute and adapt the content to each platform. My assumption is that we can start by repurposing the long-form content across platforms, but over time, each platform may need its own content strategy rather than simply reposting the same clips everywhere.

Gradually build an audience/data capture system (email list, leads, etc.).

Potentially build a funnel later on to convert the audience into clients for his services.

I don’t necessarily want to handle all the production myself. My role would be more like the strategist / project lead / person coordinating the whole system, with different freelancers or specialists handling specific parts.

For example, I’m wondering whether the team should include :

A video editor for the long-form YouTube interviews

A thumbnail designer

A short-form editor / clipper

A social media manager for distribution

Someone specialized in each platform  >

Someone handling the email/funnel side

Me coordinating the overall strategy and execution

Or could one content/social media manager realistically handle multiple platforms once the content is produced?

My main question is: how would you structure and price this kind of service?

I’d especially love to hear from people who have already worked on podcasts/interview shows with a long-form → YouTube → short-form content → audience growth  → leads → clients model.

How would you structure the team and the pricing ? 

Thanks in advance!

Hi everyone,

I’d love to get your thoughts on how you would structure and price this type of service.

I have a client who wants to launch a video podcast mainly based around business interviews, somewhat in the style of The Diary of a CEO.

His goal is to gradually build a large audience around these interviews, and he specifically wants my help to grow the YouTube channel and build the overall content strategy around it.

The project is still at a very early stage, so he’s not simply looking for someone to post content. He wants end-to-end support to build the whole system.

The idea would be to:

- Define the positioning and editorial direction of the podcast. At the moment, he basically says, “I want to interview people in business,” but I feel like that’s too broad and lacks a strong angle.

- Grow the YouTube channel and develop a strategy around it. For example, I’m thinking about YouTube thumbnails, content strategy, maybe topics, formats, it doesn’t know he needs etc.

- Optimize titles, thumbnails, topics, formats, and overall packaging.

- Repurpose each long-form interview into short-form content for TikTok, Instagram, LinkedIn, etc.

- Distribute and adapt the content to each platform. My assumption is that we can start by repurposing the long-form content across platforms, but over time, each platform may need its own content strategy rather than simply reposting the same clips everywhere.

Gradually build an audience/data capture system (email list, leads, etc.).

Potentially build a funnel later on to convert the audience into clients for his services.

I don’t necessarily want to handle all the production myself. My role would be more like the strategist / project lead / person coordinating the whole system, with different freelancers or specialists handling specific parts.

For example, I’m wondering whether the team should include :

A video editor for the long-form YouTube interviews

A thumbnail designer

A short-form editor / clipper

A social media manager for distribution

Someone specialized in each platform  >

Someone handling the email/funnel side

Me coordinating the overall strategy and execution

Or could one content/social media manager realistically handle multiple platforms once the content is produced?

My main question is: how would you structure and price this kind of service?

I’d especially love to hear from people who have already worked on podcasts/interview shows with a long-form → YouTube → short-form content → audience growth  → leads → clients model.

How would you structure the team and the pricing ? 

Thanks in advance!

Hi everyone,

I’d love to get your thoughts on how you would structure and price this type of service.

I have a client who wants to launch a video podcast mainly based around business interviews, somewhat in the style of The Diary of a CEO.

His goal is to gradually build a large audience around these interviews, and he specifically wants my help to grow the YouTube channel and build the overall content strategy around it.

The project is still at a very early stage, so he’s not simply looking for someone to post content. He wants end-to-end support to build the whole system.

The idea would be to:

- Define the positioning and editorial direction of the podcast. At the moment, he basically says, “I want to interview people in business,” but I feel like that’s too broad and lacks a strong angle.

- Grow the YouTube channel and develop a strategy around it. For example, I’m thinking about YouTube thumbnails, content strategy, maybe topics, formats, it doesn’t know he needs etc.

- Optimize titles, thumbnails, topics, formats, and overall packaging.

- Repurpose each long-form interview into short-form content for TikTok, Instagram, LinkedIn, etc.

- Distribute and adapt the content to each platform. My assumption is that we can start by repurposing the long-form content across platforms, but over time, each platform may need its own content strategy rather than simply reposting the same clips everywhere.

Gradually build an audience/data capture system (email list, leads, etc.).

Potentially build a funnel later on to convert the audience into clients for his services.

I don’t necessarily want to handle all the production myself. My role would be more like the strategist / project lead / person coordinating the whole system, with different freelancers or specialists handling specific parts.

For example, I’m wondering whether the team should include:

A video editor for the long-form YouTube interviews

A thumbnail designer

A short-form editor / clipper

A social media manager for distribution

Someone specialized in each platform  >

Someone handling the email/funnel side

Me coordinating the overall strategy and execution

Or could one content/social media manager realistically handle multiple platforms once the content is produced?

My main question is: how would you structure and price this kind of service?

I’d especially love to hear from people who have already worked on podcasts/interview shows with a long-form → YouTube → short-form content → audience growth → leads → clients model.

How would you structure the team and the pricing ? ( the mv

Thanks in advance!

Hey everyone,

I wanted to get some advice from people who have been doing Google Ads / Lead Generation for a while.

Over the past months, I’ve been working more seriously on Google Ads, especially for lead generation.

I currently have a campaign with a client that is going really well, and I’ve recently started working with other clients where the first results are promising.

What I’ve realized is that I genuinely enjoy this side of marketing, i’m always learning. Not just managing campaigns, but looking at the whole business system: the offer, the customer journey, landing pages, tracking, conversion optimization, and how everything works together.

I’ve heard many stories from businesses that were disappointed with agencies or freelancers: big budgets spent, poor results, little transparency, no real strategy.

But the more I look at businesses running ads, the more I notice that there are often opportunities everywhere.

Sometimes the ads are not optimized. Sometimes the landing page is weak. Sometimes the messaging doesn’t match the customer’s intent. Sometimes there is no real conversion strategy behind the traffic.

I recently made a list of around 25 businesses where I noticed potential improvements.

The thing is, I don’t necessarily want to build a personal brand around creating Google Ads content on YouTube, LinkedIn, etc. I already work in another industry, and I’m developing this skill alongside my current activity.

But I really enjoy analyzing businesses, finding opportunities, and thinking about how they could get better results.

For those who have experience getting Google Ads with Lead Gen clients:

What approach would you recommend?

- When you see a business with obvious opportunities, how do you approach them?

- Do you send audits or Loom videos showing improvements?

- Do you rely on cold outreach, referrals, partnerships, networking?

- Did you find a specific niche that helped you grow faster?

- What would you do if you were in my position and wanted to get more clients without spending all your time creating content?

I’d love to hear what worked for you and what you would avoid.

I’m very curious about this space and I feel like there are a lot of businesses that could get much better results with the right strategy.

Thanks for sharing your experience 🙏

Hey everyone,

I wanted to get some advice from people who have been doing Google Ads / Lead Generation for a while.

Over the past months, I’ve been working more seriously on Google Ads, especially for lead generation.

I currently have a campaign with a client that is going really well, and I’ve recently started working with other clients where the first results are promising.

What I’ve realized is that I genuinely enjoy this side of marketing, i’m always learning. Not just managing campaigns, but looking at the whole business system: the offer, the customer journey, landing pages, tracking, conversion optimization, and how everything works together.

I’ve heard many stories from businesses that were disappointed with agencies or freelancers: big budgets spent, poor results, little transparency, no real strategy.

But the more I look at businesses running ads, the more I notice that there are often opportunities everywhere.

Sometimes the ads are not optimized. Sometimes the landing page is weak. Sometimes the messaging doesn’t match the customer’s intent. Sometimes there is no real conversion strategy behind the traffic.

I recently made a list of around 25 businesses where I noticed potential improvements.

The thing is, I don’t necessarily want to build a personal brand around creating Google Ads content on YouTube, LinkedIn, etc. I already work in another industry, and I’m developing this skill alongside my current activity.

But I really enjoy analyzing businesses, finding opportunities, and thinking about how they could get better results.

For those who have experience getting Google Ads with Lead Gen clients:

What approach would you recommend?

- When you see a business with obvious opportunities, how do you approach them?

- Do you send audits or Loom videos showing improvements?

- Do you rely on cold outreach, referrals, partnerships, networking?

- Did you find a specific niche that helped you grow faster?

- What would you do if you were in my position and wanted to get more clients without spending all your time creating content?

I’d love to hear what worked for you and what you would avoid.

I’m very curious about this space and I feel like there are a lot of businesses that could get much better results with the right strategy.

Thanks for sharing your experience 🙏

Hey everyone,

I wanted to get some advice from people who have been doing Google Ads / Lead Generation for a while.

Over the past months, I’ve been working more seriously on Google Ads, especially for lead generation.

I currently have a campaign with a client that is going really well, and I’ve recently started working with other clients where the first results are promising.

What I’ve realized is that I genuinely enjoy this side of marketing, i’m always learning. Not just managing campaigns, but looking at the whole business system: the offer, the customer journey, landing pages, tracking, conversion optimization, and how everything works together.

I’ve heard many stories from businesses that were disappointed with agencies or freelancers: big budgets spent, poor results, little transparency, no real strategy.

But the more I look at businesses running ads, the more I notice that there are often opportunities everywhere.

Sometimes the ads are not optimized. Sometimes the landing page is weak. Sometimes the messaging doesn’t match the customer’s intent. Sometimes there is no real conversion strategy behind the traffic.

I recently made a list of around 25 businesses where I noticed potential improvements.

The thing is, I don’t necessarily want to build a personal brand around creating Google Ads content on YouTube, LinkedIn, etc. I already work in another industry, and I’m developing this skill alongside my current activity.

But I really enjoy analyzing businesses, finding opportunities, and thinking about how they could get better results.

For those who have experience getting Google Ads with Lead Gen clients:

What approach would you recommend?

- When you see a business with obvious opportunities, how do you approach them?

- Do you send audits or Loom videos showing improvements?

- Do you rely on cold outreach, referrals, partnerships, networking?

- Did you find a specific niche that helped you grow faster?

- What would you do if you were in my position and wanted to get more clients without spending all your time creating content?

I’d love to hear what worked for you and what you would avoid.

I’m very curious about this space and I feel like there are a lot of businesses that could get much better results with the right strategy.

Thanks for sharing your experience 🙏

Hey everyone,

I wanted to get some advice from people who have been doing Google Ads / Lead Generation for a while.

Over the past months, I’ve been working more seriously on Google Ads, especially for lead generation.

I currently have a campaign with a client that is going really well, and I’ve recently started working with other clients where the first results are promising.

What I’ve realized is that I genuinely enjoy this side of marketing, i’m always learning. Not just managing campaigns, but looking at the whole business system: the offer, the customer journey, landing pages, tracking, conversion optimization, and how everything works together.

I’ve heard many stories from businesses that were disappointed with agencies or freelancers: big budgets spent, poor results, little transparency, no real strategy.

But the more I look at businesses running ads, the more I notice that there are often opportunities everywhere.

Sometimes the ads are not optimized. Sometimes the landing page is weak. Sometimes the messaging doesn’t match the customer’s intent. Sometimes there is no real conversion strategy behind the traffic.

I recently made a list of around 25 businesses where I noticed potential improvements.

The thing is, I don’t necessarily want to build a personal brand around creating Google Ads content on YouTube, LinkedIn, etc. I already work in another industry, and I’m developing this skill alongside my current activity.

But I really enjoy analyzing businesses, finding opportunities, and thinking about how they could get better results.

For those who have experience getting Google Ads with Lead Gen clients:

What approach would you recommend?

- When you see a business with obvious opportunities, how do you approach them?

- Do you send audits or Loom videos showing improvements?

- Do you rely on cold outreach, referrals, partnerships, networking?

- Did you find a specific niche that helped you grow faster?

- What would you do if you were in my position and wanted to get more clients without spending all your time creating content?

I’d love to hear what worked for you and what you would avoid.

I’m very curious about this space and I feel like there are a lot of businesses that could get much better results with the right strategy.

Thanks for sharing your experience 🙏

Hey everyone,

I’d love to get some feedback from people experienced with Google Ads, especially Search campaigns.

I’m currently managing a campaign for an antique/luxury watch repair business. The initial budget was quite small, but after optimizing the campaign, I managed to reduce the cost per acquisition by around 5x.

Current results:

• Around €650 ad spend
• Around 35 conversions (lead forms)
• Landing page + tracking setup
• Campaign is targeting multiple luxury watch brands (Rolex, Omega, Breitling, etc.)

The campaign is currently structured with one main campaign containing different brand-related keywords.

Now that I have enough data, I’m wondering what would be the best next step:

1. Should I create separate ad groups/campaigns for the brands that are converting well?

For example, if I identify 5 brands generating the best leads, should I create one dedicated campaign/ad group per brand with:

• brand-specific ads
• brand-specific landing pages
• more relevant messaging

Or would this just split the data too much and hurt optimization?

1. If I do separate campaigns, how would you approach budget allocation?

For example:

• Brand A = 40% of conversions
• Brand B = 25%
• Brand C/D/E = smaller volume

Would you allocate budget based on conversion volume, search volume, or something else?

Another thing I noticed: some keywords have very strong intent (ex: “Atena repair”, “Proantic revision reparation”, etc.) but they don’t convert or maybe i don't have enough clics.

The ads are getting clicks, but the conversion is not here yet.

The Quality Scores are also not amazing, even though the campaign is generating leads.

Would you prioritize:

• Improving Quality Score/relevance by doing different campaign?
• Creating more specific landing pages for each campaign ?
• restructuring the campaign by brand?
• or simply increasing the budget on the current campaign since it’s already profitable?

Would love to hear how you would approach scaling this.

Thanks!

Hey everyone,

I’d love to get some feedback from people experienced with Google Ads, especially Search campaigns.

I’m currently managing a campaign for an antique/luxury watch repair business. The initial budget was quite small, but after optimizing the campaign, I managed to reduce the cost per acquisition by around 5x.

Current results:

• Around €650 ad spend
• Around 35 conversions (lead forms)
• Landing page + tracking setup
• Campaign is targeting multiple luxury watch brands (Rolex, Omega, Breitling, etc.)

The campaign is currently structured with one main campaign containing different brand-related keywords.

Now that I have enough data, I’m wondering what would be the best next step:

1. Should I create separate ad groups/campaigns for the brands that are converting well?

For example, if I identify 5 brands generating the best leads, should I create one dedicated campaign/ad group per brand with:

• brand-specific ads
• brand-specific landing pages
• more relevant messaging

Or would this just split the data too much and hurt optimization?

1. If I do separate campaigns, how would you approach budget allocation?

For example:

• Brand A = 40% of conversions
• Brand B = 25%
• Brand C/D/E = smaller volume

Would you allocate budget based on conversion volume, search volume, or something else?

Another thing I noticed: some keywords have very strong intent (ex: “Atena repair”, “Proantic revision reparation”, etc.) but they don’t convert or maybe i don't have enough clics.

The ads are getting clicks, but the conversion is not here yet.

The Quality Scores are also not amazing, even though the campaign is generating leads.

Would you prioritize:

• Improving Quality Score/relevance by doing different campaign?
• Creating more specific landing pages for each campaign ?
• restructuring the campaign by brand?
• or simply increasing the budget on the current campaign since it’s already profitable?

Would love to hear how you would approach scaling this.

Thanks!