u/oifev

We’re running a Manual CPC Google Ads campaign for IT services for businesses. It used to generate qualified leads every month, but recently conversions have dried up.

We still have more than 75% impression share, a CTR around 4%, and keep increasing bids on our top keywords to maintain visibility. However, many visitors now seem to bounce almost immediately, even from keywords that previously produced a strong ROAS.

Would testing Maximize Conversions help improve traffic quality and get performance back to where it was, or does this sound more like a search intent or landing page issue?

My main concern is that we only generate a small number of conversions per month, so I am worried Maximize Conversions may not have enough data to work effectively. At least, that is what I have heard.

Would it also be worth creating a branded search campaign so we consistently appear at the top above the organic results, or is that usually unnecessary for a business like this?

Multiple websites seem to be having issues today. They are using different themes, but the menu at the top of the page where you would normally publish, update, or save a draft appears to have disappeared.

Does anyone know if this is related to a recent update, or has Elementor moved that toolbar/menu somewhere else? Also a few of the menus aren’t loading properly such as submissions area and theme builder.