My agency serves a very small niche, and our average client is worth $60k+ per year.

We’re considering sending iPads(or other high value gifts) to a handful of highly qualified prospects, purely to get their attention and earn a meeting/call.

Has anyone tried something like this? Did it work, or did it come across as too gimmicky?

I’m thinking about moving our Google Ads mostly to exact match, and it seems like a good idea for our situation, but maybe I’m overlooking something.

We target a small geographic area and sell high-ticket B2B services. Our conversion volume is too low to realistically ever have enough data for Smart Bidding, so we use manual CPC.

We’ve used a mix of phrase and exact, but phrase keeps pulling in competitors, vendors, and other loosely related searches that never convert.

I’m thinking about building out 50–75 high-intent exact keywords per service. Since exact match now picks up close variants and same-intent searches anyway, it seems like we’d still get some discovery without giving Google as much freedom as phrase.

I know volume would be lower, but I’d rather get fewer highly relevant clicks than more junk traffic.

Has anyone running similar low-volume B2B campaigns tried this? Am I overlooking a reason not to do it?

Chatgpt claude etc , all whenever you ask it to give you a good script it'll give you a very salesy and famous youtube guru script

If I mention just one pain I'm having fomo that I'll miss other clients who face other issues

So what should I do?

If I should mention all 3

Should it be in pointers ( bullet points)

Or a paragraph continuous sentence?

I’ll keep it short: Took a job, very fast paced, have to figure out how to send 500+ outbound LinkedIn messages promoting our product and automate that outreach.

Anytime I look for “Recommended LinkedIn outbound tools” on Reddit or on the internet it’s always people promoting their own product (which I don’t really trust) or straight up AI SLOP. I am getting bombarded with a bunch of tools but I don’t really know what to pick. I’m scared of getting banned.

My questions are:

- I know LinkedIn automation and sending mass messages is a big no, BUT are there tools that are safer than others? If so, how?

- In terms of cost, which tools do you like most that don’t get ridiculously expensive at scale?

- I need a tool that is 100% API automation friendly. For context: I am programmatically generating lists of LinkedIn urls and lead profiles we want to reach out to. I need to be able to send the tool we choose the whole list of candidates (500+) and the message we want to send to each one, and start the outbound campaign through the API or webhook or whatever mechanism the tool offers.

I apologize if this is not the most technical post out there, I’m in a bit of a hurry and highly frustrated with information I am finding out there.

Looking for people who have dealt with this before who can give me a little bit of guidance. Any advice, recommendations or pointers would be highly appreciated.

Where do you find people who are good at B2B content, engaging communities, content distribution and everything?

What would be a good budget on a monthly basis for a full-time employee?

I've made a list of things this role would do, but seems way too much. Is this reasonable?

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The role covers blog content, social media, newsletters, directory submissions, community engagement, and supporting visual creation.

The person should understand each product and its audience, communicate technical concepts clearly, and find relevant conversations where the products can be mentioned naturally and transparently. 

Success will be measured through consistent execution, content quality, qualified traffic, product signups, newsletter engagement, community growth, and open-source adoption.

Responsibilities by project

Project	Primary content focus
Actor	AI productivity, email, calendar, tasks, automation, use cases for professionals, AI work assistants, product comparisons
VibeTrace	Ecommerce marketing, email automation, customer data, segmentation, product recommendations, Klaviyo alternatives
Open-source projects	Technical tutorials, GitHub launches, setup guides, developer communities, changelogs, examples and contributor outreach
OneMillionLines	Product-specific educational content, founder story, progress updates, community building and relevant use cases
Chrome Extensions	Product specific educational content

Expected weekly output

A reasonable workload could be. This could improve over time, as long as you get used to our activity. We’re using AI for generating Outlines, Idea, Research.

• 3–5 substantial blog posts
• 10–15 LinkedIn posts/articles
• 10–15 Facebook posts
• 3 Medium 
• 10 Reddit posts
• 20–30 useful community comments
• 5–10 directory submissions or listing updates (not repetitively)
• 1-2 newsletter
• Visual assets for all published content
• One weekly performance and activity report

Weekly reporting

The report should include:

• Content published, with links
• Directory submissions and their status
• Community comments and discussions
• Newsletter results
• Traffic, clicks, signups, leads, and GitHub activity
• Best-performing topics and channels
• Work planned for the following week
• Information or approvals needed from you

Activities for this role (suggestions, ideas)

Create and distribute useful content that increases awareness, website traffic, product adoption, newsletter subscribers, GitHub engagement, and qualified leads across all projects.

AI may be used for research assistance, outlines, first drafts, repurposing, and image creation—but not for publishing unsupervised content.

The person remains responsible for:

• Verifying every fact, claim, statistic, and link.
• Adding original insights, examples, screenshots, and product experience.
• Writing for the audience’s real needs, not merely targeting keywords.
• Removing generic, repetitive, exaggerated, or invented information.
• Following each community’s rules and avoiding automated spam.
• Reviewing every article and post manually before publication.
• Updating or removing outdated and inaccurate content.

The standard is simple: AI accelerates the work; human judgment ensures it is accurate, original, and genuinely useful.

Core responsibilities

1. Content planning

• Maintain a separate content calendar for each project.
• Understand the audience, positioning, competitors, and key features of each product.
• Identify relevant topics, keywords, industry discussions, launches, and trends.
• Repurpose one main topic into multiple formats and channels.
• Balance educational, product-focused, comparison, case-study, and founder content.

2. Long-form content

• Write SEO-oriented blog posts.
• Create tutorials, guides, use cases, product comparisons, and case studies.
• Publish product announcements and feature-release articles.
• Write content explaining the open-source projects and how to use them.
• Update older articles when products or market information changes.
• Add screenshots, examples, internal links, and calls to action.

3. Social media content

Create and publish content for:

• LinkedIn
• Facebook
• Reddit
• Medium
• Relevant developer or startup communities

Content may include:

• Short educational posts
• Product tips and feature demonstrations
• Founder insights
• Before-and-after workflows
• Problem/solution posts
• Launch announcements
• Customer stories
• Open-source updates
• Polls and discussion starters
• Repurposed sections from blog posts

Each post should be adapted to the platform rather than copied identically everywhere.

4. Community engagement

• Monitor relevant discussions on LinkedIn, Reddit, Facebook groups, and other communities.
• Write genuinely helpful comments and answers.
• Mention a product only when it directly solves the problem being discussed.
• Participate consistently using transparent, non-spammy accounts.
• Track discussions where a future follow-up may be useful.
• Respond to comments on company and founder posts.
• Identify recurring questions that can become future content.

The goal is to build credibility first—not place promotional links everywhere.

5. Directory and marketplace listings

• Research relevant SaaS, AI, ecommerce, productivity, developer, and open-source directories.
• Register each eligible product.
• Prepare optimized titles, short descriptions, full descriptions, categories, screenshots, logos, and links.
• Maintain a database of submissions, credentials/ownership, status, publication URL, and review date.
• Keep listings updated after important product changes.
• Identify launch opportunities on platforms such as Product Hunt and relevant “alternative to” directories.
• Avoid low-quality or suspicious directories.

6. Newsletter production

• Plan and write newsletters for each appropriate audience.
• Turn product updates and blog content into newsletter editions.
• Create useful subject lines, preview text, body copy, and calls to action.
• Segment content when audiences have different interests.
• Proofread links, formatting, and tracking parameters.
• Review open, click, reply, signup, and conversion performance.
• Suggest follow-up newsletters based on results.

7. Visual content

• Create featured images for blog posts.
• Produce social media graphics and carousels.
• Create simple diagrams, comparison tables, and workflow illustrations.
• Prepare real screenshots and product mockups.
• Resize visuals for each publishing platform.
• Follow the visual identity of each project.
• Maintain an organized library of editable source files and exported assets.

8. Content operations

• Maintain a content backlog and weekly publishing schedule.
• Keep product information, screenshots, links, and descriptions organized.
• Request technical validation before publishing complex claims.
• Proofread for accuracy, readability, tone, and platform compliance.
• Add UTM parameters or another agreed attribution method.
• Track publication URLs and repurposed versions.
• Report results and recommend what to create next.

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Those of you using AEO tools - what do you like about the tools you use and what are your biggest challenges?

Hello all!!

I run starting 3D Product Animations buisness targeted towards CPG and Furniture Brands.

Now I have been cold emailing people in my targeted buisnesses, mainly head of marketing/CMO and sometimes founders. But no reply I am really new to this business Theres a lot of things i don't know, i recently found out about my ICP But i am still confused how do I position myself, what problem do i even solve. Please help a newbie out.

What channel has worked for you?

I am thinking of reaching out on LinkedIn as well.

Hi, I’ve recently stepped into the world of ABM and I am a newbie in the ABM team for a large company that’s notoriously data driven. While we have a lot of signals (some noisy and some biased) in the dataset, there’s also a lot of historical data available on most of the accounts. I’m having trouble tying it all together to prioritize accounts within a given budget.

I’m looking for someone to mentor or coach me on how to deal with an environment like this and someone who has worked on ABM for 1-1 or 1-few for large key accounts. Also, maybe help me understand how I can navigate my career through this role. If there’s someone who has run data driven ABM plays or has built a career in ABM in large organizations, I’d love to have a chat and learn the ropes.

PS: I don’t really have money to give away at this specific point for hourly engagements, since I just started work and I’m looking for guidance, but we can probably work something out in the long run. I’m open to discussing options.

There’s a lot of B2B marketing advice that sounds completely reasonable when you first hear it.

Post consistently. More leads = more opportunities. Personalize every cold email. Be everywhere your audience is. Never stop following up.

Some of it works. Some of it only works in the right situation. And some of it you keep doing for months because everyone else says you should.

What’s one piece of B2B marketing advice you followed for way too long before realizing it just wasn’t working for you?

And what changed your mind?

For you what's the hardest part of finding high-ticket B2B leads? Why ? What product do you sell ?

I'm looking to see if people are struggle on the same problem.

I've been pushing our team to create more content, blog posts, whitepapers, case studies, because everyone says content is king in B2B. But our sales cycle is 6-9 months, so it's impossible to know if the content we're creating right now is actually generating leads or if we're just hoping something sticks.

We're spending real money and time on this, but the ROI is invisible. I'm wondering if for our industry it makes sense to focus on more direct outreach instead, or if I just need to be more patient with content marketing and trust the process.

For B2B teams that actually have long sales cycles, did content marketing eventually pay off, or did you shift your strategy?

Ive been doing outbound for clients at our small agency for around 3 years now and we crossed 12 active clients this quarter.

At this point we're managing 40 sending domain, each with multiple inboxes, warmup schedules, tracking etcc..
The thing is im bouncing between like 5 dashboards all day. Im sure there;s a system or a tool or just a way structuring this that would make my work so much easier and efficient! do you run everything separately per client or have one centralized setup with clients separated?

I mean should I directly tell what I've built for them

or ask pain questions build relationships?

Feels like no matter how tight the lead scoring model is, sales still treats a chunk of "qualified" leads as noise and lets them go cold. Curious how other teams have actually fixed this rather than just tweaking the scoring threshold again. Did a shared SLA help, better lead context in the handoff, or was it more of a trust and communication fix between the teams? What actually moved the needle for you?

Struggling to tie content efforts back to pipeline when deals take half a year or more to close. By the time something converts, it's hard to say which touchpoint actually mattered. Curious how others are handling attribution in long B2B cycles, are you using multi-touch models, self-reported attribution on intake forms, or just accepting some fuzziness and tracking directional trends instead? What's actually worked well enough to report on with a straight face?

So i have been sending LinkedIn outbound for a couple months now for a B2B SaaS thing I'm building, and I'm starting to wonder if I'm overthinking the message itself instead of fixing something more basic. because mine tend to run longer as I feel like I need to explain the whole value prop upfront, but I also keep seeing advice that shorter and lower-friction gets better replies, which i think i am kinda scared to execute as i might burn the lead and close a door that would otherwise have become a potential client, which is super frustrating.

For people who've actually tracked this, what has actually worked for you, message length, the specific ask, timing, something else entirely?

Also want to know if anyone has tested a soft ask like offering a quick loom video or voice note instead of straight up asking for 15-30 minutes for a demo on a first message?

looking for advice from outside strict B2B SaaS too if the underlying lesson carries over.
Trying to figure out if my approach is wrong here.

Hi there 

As a marketing professional with expertise in SEO, I work on strategies, optimization & performance monitoring focused on the organic channel for b2b business.

Now I’m looking to know about whoever manages multichannel marketing for your b2b business: how would you approach & structure your strategy on each channel to boost your digital presence?

I have some thoughts on my mind & represented them as questions as follows 

1. Which marketing channel would you prioritize? And why?

2. When do you run paid campaigns on the respective channel?

3. When you focus on any channel, it’ll give you some data. That can be considered feedback and helps you target another channel in an effective way. At this point, how would you structure your channels in a sequence to fulfill the cycle

In short, I want to know how you're planning & implementing your strategies for major marketing channels based on b2b business

Anyone who has experience with this, please feel free to drop your approach

What was your experience and results? Haven’t tried it yet or read much about it. Have a few clients who have inquired about it. What was your experience?

Linkedin Conversation ads as an ABM route along with cold outreach - Data for AI Vertical with a very targetted group of companies. Worth it? Is this approach right?

We are a managed extraction provider with best in niche accuracy. What recommendation do you have? Google Search with tight exact and phrase match + competitor conquest campaigns going on. Open AI Ads as well

$1500 overall ads budget. Spreading it out between Linkedin, Google and Open AI - 4 campaigns running so far. We see good rb2b visits but no conversions yet. Based on my experience, I am going for the most High Intent Campaigns but I feel for Linkedin we dont have enough budget to pull it off. Any thoughts on this? Strategic advice please?