r/b2bmarketing

Marketing is hard. Here's why and how to fix it.

Planning, creating, publishing. Rinse, repeat. And somehow the results still don't match the effort.

Here's what the average brand actually deals with:

• Planning – Before a single post goes live, you're researching audiences, demographics, platform algorithms, and content strategy. Hours gone, nothing to show yet.
• Creating – Using Canva or AI tools sounds efficient until you realize finding a template, editing it, and making it brand-aligned takes ~2 hours per poster. And AI tools lack the context to position you right.
• Publishing – Watching the clock to post at the "optimal time" drains focus and energy for a marginal gain.

After all that? Most brands still don't see the results they expected.

What if your marketing just... ran itself?

That's what we built at Dexraflow.

It's not just automation, it's an AI that understands your brand better than most marketers do:

• Plans – Content strategy, ICP targeting, platform-specific approach. Done.
• Creates – Brand-consistent text and visuals, automatically generated.
• Publishes – Posts daily at the optimal time, no manual scheduling.
• Optimizes – Learns from trends and audience behaviour over time.
• Generates leads – From day 1. Not a claim — something we've experienced firsthand.
• Never sleeps – 24/7, so your brand never misses an opportunity.

Currently focused on B2B businesses, handling everything on LinkedIn.

The outcome? More brand awareness. More leads. More revenue potential. Without you in the loop.

Oh, and it's completely free to start. When you grow, we grow.

DM "Marketing" and I'll show you how it actually works.

Our inbound pipeline has been falling apart this year and honestly it feels like the old playbook just doesn't work anymore. Static contact forms, waiting half a day to follow up, sending the same automated email drips everyone ignores. By the time sales reaches out the lead already cooled off or forgot they even filled out the form.

Started noticing more companies using ai to handle inbound instantly instead of having reps manually chase every single lead. Way more conversational stuff directly on the website too instead of the classic book a demo and wait for an email flow.

What really surprised me is how much response speed seems to matter now. if someone gets engaged while they are still on the site, conversion feels way higher. but at the same time a lot of these tools still sound robotic as hell when they are done badly, so i don't really get how teams are balancing automation with actually sounding human.

the brutal breakdown of what feels broken right now:

most inbound forms feel outdated because people expect instant responses now, not a follow up email 8 hours later.

Sales teams waste insane amounts of time manually qualifying leads that were never serious to begin with.

a lot of companies are shifting qualification directly onto the website instead of relying on email nurture sequences after the fact.

Response speed seems to matter more than ever, but scaling personalization without sounding fake is still the hard part.

feels like outbound is quietly becoming the backup plan for teams whose inbound funnels stopped converting the way they used to.

Curious if this is actually turning into more qualified pipeline for people or if most b2b teams are still leaning heavily on outbound to make up for inbound slowing down.

I’ve noticed a lot of B2B teams are using AI tools now, but many workflows are still surprisingly manual behind the scenes.

Things like:

•	qualifying inbound leads

•	updating CRM fields

•	researching prospects

•	sending follow-ups

•	routing demo requests

•	reporting campaign performance

We recently automated part of our lead qualification flow and it saved way more time than expected because the team stopped context-switching constantly.

The interesting part is most useful automations aren’t replacing marketers they’re just removing repetitive operational work.

What’s one marketing or sales workflow you still handle manually that you’d love to automate?

We work in B2B events, and the shift has been noticeable. Every digital channel is now saturated with AI-generated content and automated outreach, and Zoom calls have reached a point where half the room is off camera or checking something else. In-person is the only format left where you have someone's undivided attention, and people are starting to act on that.

So, I’ve been seeing a lot of accounts running lead magnets on LinkedIn and getting thousands of comments on their posts. I talked to a guy about it, and he mentioned that some pods help these creators inflate their reach on LinkedIn. But when I asked how, he shrugged it off and said, “Nah, I manage it on my own.”

So basically, what I want to know is: are these numbers real? Do these guys actually get that many calls/demos booked through LinkedIn? And what kinds of pods or systems could they be using to inflate this?

Feels like every company suddenly has:

•	10+ AI tools  
•	multiple CRMs  
•	several outreach platforms  
•	dashboards nobody even checks consistently

Meanwhile, some of the best-performing teams I’ve seen usually focus on:

•	clean CRM workflows  
•	fast lead response  
•	consistent outbound  
•	simple automation that actually gets used

We recently simplified a lot of our process using just HubSpot, a few OpenAI automations, and Slack notifications for lead routing.

Ironically, things became faster after reducing tools instead of adding more.

Curious what your actual “core stack” looks like right now and which tools you’d never remove from it.

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Looking for trust signals or buying-intent clues that appear before demo requests, replies, or form fills.

I know it might sound stupid from the title but here’s my story: around a year ago me and a guy from the US (I’m from sweden) started a cold email agency together. We got like 6-7 clients in total and had around 2k mrr and 700 bucks profit while actively running for 4 clients. Our niche was real estate wholesalers, so what we did was reaching out to property owners asking if they wanted to sell or not bringing in hot leads for the wholesaler. We worked mainly on commission so that’s why we only 2k/month with 4 clients. However our partnership was not really good and I did not really feel involved, he handled the clients and those types of things since he was from the US and it just made more sense. After leaving around 8 months ago or so I set up my own thing here in Sweden which took waaay toooo long. I’ve only actually started putting in real real work in trying to get clients for around 3 months at this point, reaching out on Reddit, Facebook groups and so on. At first I wanted to take on B2B clients and was kinda all over the place but now I’ve niched down fully again on wholesalers and real estate investors, but despite having proof that the campaigns perform extremely well and reaching out to people I have not yet closed any clients and it’s starting to reach me. I thought I’d be able to close one fairly quickly since we did that before but now it’s just dead.

I’m not really sure what to do and just thought I’d should post it here and see what happens. I get that there might be some questions about everything so feel free to ask in the comments and I’ll respond as good as possibly.

Marketing attribution feels like one of those things everyone relies on, but nobody fully trusts.

Every model tells a slightly different story. First-touch says one thing. Multi-touch says another. Pipeline attribution adds another layer. Then sales influence gets involved, and suddenly every team has a different interpretation of what “worked.”

And honestly, the more detailed attribution gets, the harder it sometimes feels to make clear decisions from it.

Because at some point, you stop asking: “What touched the deal?” And start asking: “What actually changed the outcome?”

What do you feel?

Has attribution genuinely improved decision-making in your org, or mostly improved visibility?

I assume your first answer is probably "I don't like being reached out to by sales" but alas, my job is to sell to marketers, so I will continue to ask.

I've tried personalized emails, straight up and to the point emails, LinkedIn messages, LinkedIn comments, cold calls, etc. I typically follow a simple format: here is why I'm reaching out to you specifically, here is an overview of what I'm offering, here is how we can help you, let's talk!

It seems like I'm always seeing conflicting messages by marketers on LinkedIn about how they like being sold to, so I'm taking it to reddit. Hit me with your thought!!

We've been debating internally whether to add programmatic display and CTV into our demand gen mix or keep doubling down on LinkedIn and paid search. The targeting on LinkedIn is obviously unmatched for job title and company size but the CPCs are getting brutal and we're hitting frequency walls faster than we used to. Programmatic feels like it could extend reach more efficiently but I've always thought of it as more of a B2C channel. Not sure it translates when your ICP is a 45-year-old VP of Operations who may or may not be reachable outside of work contexts.

Someone on the team mentioned Q1 Media as a vendor worth talking to for the programmatic side, apparently they do audience segmentation and cross-device targeting that could work for B2B audiences. Curious whether anyone here has actually moved budget from LinkedIn into programmatic and whether it moved the needle on pipeline or just inflated your impression numbers. Also interested in how you'd even measure it properly when the sales cycle is six months long.

I think Twitter/X might honestly be one of the most overlooked acquisition channels right now for SaaS.

Not because you need some giant audience either.

The real opportunity is that people constantly post exactly what they’re looking for in public.

I started paying attention to tweets like:
“can anyone recommend a tool for this?”
or
“looking for a Shopify app that does X”

And it changed how I think about outbound entirely.

Cold email feels way harder in comparison because you’re trying to interrupt people.

On X the user already has intent. They’re actively searching.

The funniest part is the companies winning here usually don’t seem huge. They’re just quick and helpful.

They respond fast.
They sound normal.
They provide value before trying to sell.

I also think the real opportunity isn’t content automation.

It’s discovery automation.

Over the last few months I’ve been experimenting heavily with systems around this.

Wanted multiple X accounts running with different personalities and proxies. I assumed there’d be strong tooling for this already but honestly most of it is pretty disappointing.

Chrome extensions were basically unusable since they’re easy for X to flag.

Tried xreacher too and while it initially looked promising, it just felt awkward and limited once I got deeper into it.

Testing another tool now that finally feels more usable.

Current setup:
3 separate X accounts with different personalities and tones generated using Claude and ChatGPT.

They monitor keywords, interact with posts, follow users, and gradually transition into DMs.

Things I monitor:
- mentions of brands
- competitor mentions
- pain point phrases

I’m also building out intent expansion maps with Claude.

For example if someone sells a cookie banner tool, there are dozens of adjacent phrases tied to the same underlying compliance fear even if the wording is completely different.

That part has been surprisingly powerful.

Still very early but I can already see how this turns into fully automated social prospecting agents over time.

Curious if anyone else has gone down this rabbit hole.

What tools or workflows are you using?

Hi, I’m an individual focusing on Local SMB’s and couldn’t find any proper tool that has scraping and analyzing

Im starting doing B2B that sells construction materials. We're trying to build a digital marketing strategy focused on lead generation.

Specifically id like to hear your advice on these:

• Which channels gave you the best ROI – website SEO, LinkedIn, YouTube, email, or paid?
• What kind of content actually converts (comparison pages, technical guides, case studies, datasheets)?
• How long did it take to see meaningful lead flow?
• Any common mistakes to avoid?

Appreciate any advice/help.

Hey all, dropping this here in case it saves someone else a year of chasing the wrong fix. I run demand gen at a 40-person B2B SaaS doing around $7M ARR. Over the past 2 years we went deep on content, pushing out 60+ articles, launching a podcast, and posting on LinkedIn weekly. The articles actually rank well and we get decent traffic, but pipeline barely moved the whole time.

For the longest stretch I kept blaming the content itself, so I spent Q3 rewriting our top 20 with our product team. The content got noticeably sharper, but pipeline still stayed completely flat. Here's what took me way too long to figure out: ranking pages don't generate pipeline on their own. You need someone actively putting that page in front of a prospect right when they're ready to act on it. Our whole push layer was basically "post to LinkedIn once a week and hope for the best."

We started doing real distribution work this past Q1, running three motions in parallel. ABM uses content as the warmup, sales reps embed articles directly into deal sequences, and we run partner co-marketing on the side. The sales rep motion was the first to move the needle around 6 weeks in, while ABM and partner stuff are still ramping up.

Honestly, we know how to crank out content at this point, distribution is what's gonna eat up the next 12 months for us. Asking if anyone else has hit this, did ABM or partner marketing actually pay off, or was sales-rep distribution doing most of the work?

I had a conversation with a group of business owners who would be launching their product a few weeks from now. We talked about the product in its entirety - the building the production, the website, the backe end, the branding and other technicalities.

But in all of these talks, not once was sales mentioned. I wasn't surprised at first until they mentioned the number of subscribers they envision by the first month of the product launch.

You want to make money, yet haven't made any money move in all of your product planning phases. No wait-list, no lead generation, no research, no crafting of message sequences, no warm up, nothing at all. Nothing about marketing.

How do you intend to garner that level of conversion in your first month?

Then I remembered :

Sales people are magicians (pun intended).

They always have a way of making the number happen.

Let me make it clear to you founders and product builders.

If you are looking to make a decent amount of sales of your product, you must be ready to spend two to three times of whatever you spent on production and launch.

There is no magic or backdoor strategy that the sales person can manufacture if you don't plan and prepare for product sales ahead of launch.

So while spending on UX/UI, website, software and other technicalities of the product, you must also spend equal or more energy, time, and resources on planning sales.

Else, that product is not ready for launch.

If you insist on launching, get ready to crash out online.

And I will be here to offer words of consolation and comfort when it happens.

My client got a message from a $400M+ Apparel Brand Founder to try out their AI product

All because we did a LinkedIn post on them teaching others they're growth playbook.

Now, for obvious reasons and confidentiality I won't disclose who that apparel brand was but let's just say they really liked the post we did on them.

And literally no single creator here will tell you about this approach, because they're all too busy counting their impressions and teaching you growth hacks that even AI will reject.

So to reiterate here's what we did to capture that DM:

We did a detailed PDF playbook on LinkedIn discussing strategies the brand used to capture customer demand and rack up sales.

One smart thing we did is teasing the product right till the very end with the CTA, so they could get a glimpse of what the startup was up to.

After the post went live we let it gather engagement, which it did.

Then after 12 hours or so passed, we tagged the founder under the comments along with another senior decision maker so they could take attention of this post.

Mind you we had already tagged the brand in the post itself.

What resulted?

We didn't even reach out, they immediately wanted to try the product.

But in most scenerios prospects might not reach out to you, that's where you have to be smart, telling them about the content you did on them and leveraging that in your outreach and followups.

LinkedIn is essentially a networking platform right?

If you want to form a connection with your ideal client, post about them, give them a shoutout, you don't have to post detailed playbooks like we did.

But I'm fully confident that they'll appreciate what you did for them, and who knows pull the plug on the whole thing.

So go try it out for yourself and see how it goes heh🤠!

I used to think business growth was all about having the perfect product or running expensive ads.

Turns out, access changes everything.

The moment I started working with structured U.S. B2B business data real companies, real decision makers, organized by industry and location outreach became smarter, faster, and far more profitable.

What once took months of searching now takes minutes.

Honestly, it completely changed how I see business development and market expansion.

I finally hit a breakout moment with my SaaS and I'm honestly still processing it.

I've tried to launch products before and quit too early. Never gave them the time and consistency they needed to actually show what they could become. This time felt different from day one, but I didn't expect it to move this fast.

75 days ago I launched ProspectZero. It's a marketing tool for B2B startups and agencies that finds high-intent leads on LinkedIn, scores them against your ICP, and reaches out for you. Basically an AI agent that finds and contacts warm leads who are already showing intent. Enter your URL, define your ICP, set up your signals, and let it run.

It's been my primary marketing method. And it's been working.

Cold email and content marketing have been solid supplementary channels on top of that.

Here's where things stand today:

• 14,600 visited the site
• 206 signed up
• 21 paid
• $3,976 earned total

Not life-changing money. But it's real. People are paying for something I built. That hits different than any vanity metric.

The honest truth? It's hard watching others go viral while you stay invisible. I know that feeling well. The good news is you don't HAVE to go viral.

But the last few months have taught me that consistency beats virality every time. You don't need a viral post to grow 133% MRR in 3 weeks. You need systems that run marketing for you while you stay focused on talking to customers and improving the product.

That's the whole playbook. Build systems. Keep iterating. Keep posting.

To anyone building something and feeling stuck: you're probably closer than you think. Keep going.

Happy to share proof in the comments!