r/b2bmarketing

Curious what people actually do in practice.

I used to send one — whatever the platform auto-sends an hour before. Attendance was around 30%.

Started experimenting. Went to 3 emails. Hit 41%. Then tried a completely different approach — instead of reminders, I sent actual value before the webinar. An insight post 7 days out. A poll asking the audience something real 3 days out. A short case study the day before. Then a clean join link 1 hour before.

Attendance jumped to 58-62% on the same audience.

The thing I noticed: people aren't forgetting your webinar. They're losing the reason to care. A reminder doesn't fix that. A reason does.

What's your current approach? Single reminder or full sequence?

I've been thinking about whether every strategic enterprise account will eventually have a digital twin.

Imagine a continuously updated representation containing:

• relationship history

• product usage

• executive changes

• meeting notes

• support interactions

• buying signals

• competitive intelligence

• agent-generated hypotheses

i never planned to become the cold email guy at my own company. i started this compliance SaaS with two engineers and me doing literally everything else. sales, support, writing docs, making coffee. the whole thing.

we hit about $12k MRR by last january mostly through inbound and a couple linkedin posts that did well. but inbound plateaued hard around march and i realized if we wanted to grow i had to figure out outbound or hire someone to do it. couldnt afford to hire anyone. still cant honestly.

so march 2024 i started cold emailing. first month was a disaster. i bought a list from Apollo, wrote what i thought were decent emails, sent them through my main domain. bounce rate was like 11%. got our domain flagged within two weeks. lost deliverability on our actual customer support emails for a few days which was terrifying.

learned real fast you need seperate domains. bought 3 sending domains, set up SPF DKIM DMARC on all of them, started warming them through Mailscale. the warmup took about 3 weeks before i felt comfortable sending anything real. during that time i basically just researched how other people were doing this and realized my list quality was garbage.

april i switched to building lists manually through LinkedIn Sales Navigator. painful and slow but the targeting was way better. compliance officers, risk managers, heads of legal at mid-market companies. i'd pull maybe 40-50 prospects a day which isnt alot but its what i could manage while also running everything else.

for enrichment i started running everything through Prospeo and then verifying with MillionVerifier before sending. email accuracy was around 82-85% from Prospeo which is solid, and after verification my bounce rate dropped to under 2%. night and day compared to that first month.

by may i was sending about 35 emails a day across 3 inboxes through Saleshandy. reply rate was hovering around 2.8%. not amazing but i was booking 3-4 calls a month and closing about 1 in 4. our ACV is around $18k so even one deal a month moved the needle.

june and july i tried to scale up. added 2 more domains, got to about 60 sends a day. this is where i hit another wall. writing personalized emails for 60 people a day while also doing product calls and managing support tickets... i was working until midnight most nights. something had to give.

august i simplified everything. stopped trying to write unique first lines for every single email. instead i built 4 templates based on the trigger event (new hire in compliance, recent funding, regulatory change in their industry, or expansion into EU markets). each template had maybe 3 variations. not as personalized but i could build a days worth of sends in about 45 minutes instead of 3 hours.

reply rate actually went UP slightly. like 3.1%. my theory is the trigger-based approach was more relevant even if less "personal" than my attempts at custom first lines which were honestly pretty forced.

september was the turning point. closed 3 deals in one month. MRR jumped from about $28k to $34k. i remember sitting in my kitchen at like 11pm looking at the numbers thinking ok this actually works. the math works. if i can keep doing this consistently we can get to $50k MRR by spring.

october i added Close CRM because tracking everything in a spreadsheet was becoming insane. $49/mo which felt expensive at the time but it probably saved me 5 hours a week. also started using Prospeo for enrichment on all my Sales Nav exports instead of the mixed approach i'd been doing with Hunter and a couple other tools. just streamlined things.

november was rough though. deliverability tanked on two of my domains. couldnt figure out why for almost two weeks. turned out one of the domains had gotten on a blacklist because i'd been sending from it for 7 months straight without rotating. lesson learned. i burned that domain, bought a replacement, went through warmup again. lost probably 2-3 weeks of productive sending.

by december i had a better system. 5 domains, rotating which ones are active, never sending more than 25 per domain per day. Prospeo handles enrichment, MillionVerifier for cleanup, Saleshandy for sequences. total monthly cost for all the tooling is around $380 if you include domains and everything. thats... manageable.

january 2025 i closed 2 more deals and we crossed $41k MRR. february another one. sitting at $47k now with a pipeline that actually looks real for the first time.

the numbers that matter: i send about 80-100 cold emails per day across 5 domains. reply rate is 3.2% on average. positive reply rate (meaning they actually want to talk) is about 1.4%. i book roughly 5-6 calls a month from cold email alone. close rate on those calls is around 25%. cost per meeting is somewhere around $70-80 when you factor in all the tooling.

i should probably hire someone to take this over. a dedicated SDR could probably do 3x my volume and free me up to focus on product and existing customers. but at $47k MRR with 3 employees the budget is tight and i'm terrified of hiring someone who doesnt understand compliance well enough to write emails that dont sound generic.

so for now its still me. every morning from 7 to 8:30am building lists and queuing sends. then the rest of the day doing everything else. its not sustainable but its working and i dont want to mess with it yet.

anyway thats basically where things stand. a year of doing my own outbound, went from $12k to $47k MRR, most of the growth directly attributable to cold email. cost me maybe $4,500 total in tooling over the year. and a lot of sleep.

The senior product marketing director of LinkedIn recently posted that LinkedIn is testing suggested feeds.

Earlier, our feed had 3 types of posts:

- from our connections
- from people we engaged with
- from people our connections engaged with.

Now, we'll start seeing topic-focused content based on what we engage with.

For example, if you regularly interact with marketing strategy posts, you'll start seeing more of those.

Less "Here's what your connections posted."
More "Here's everything you're interested in right now."

It's very similar to Instagram's For You page.

For creators, this changes everything.

1/. We get to reach completely new audiences.

Our content could be shown to people who've never heard of us simply because they're interested in the topics we write about.

2/. Niche clarity becomes non-negotiable.

We need to find the niche our target audience is interested in to reach them.

3/. Generic content loses.

Broad, surface-level posts will get ignored.
Specific, topic-led content will get boosted.

Currently, the feature is still being tested.

But if it rolls out, it could completely change how content gets discovered on LinkedIn.

Here's how I'm preparing for it:

→ Getting crystal clear on my niche by focusing on one or two topics my ideal audience cares about.

→ Creating content that solves one specific pain point and genuinely adds value.

→ Staying consistent so the algorithm knows exactly what I want to be known for.

FINAL VERDICT: Niching down was always important. Now it’s everything.

Have you noticed this shift in your feed?
How are you changing your content strategy because of it?

SEO ranks pages, GEO earns citations. Models don't scan ten blue links, they assemble an answer from a handful of sources they trust. Three things actually move it: (1) be specific named entities, product names, numbers, not generic fluff, because vague language gets washed out in retrieval; (2) structure for extraction clear headings, front-loaded answers, FAQ/schema; (3) show up consistently across Reddit, YouTube, review sites and your own pages, because models build confidence from agreement across sources. Reddit's punchy here Perplexity can cite a good comment within a day.

Running outreach from 12 of our own employee profiles right now, LinkedIn is by far our best channel for our segment, signal sourcing is dialed in. Looking to scale beyond what our own headcount can support.

Been looking into profile rental / buying access to profiles from individuals, but everything I read says rented profiles get burned in ~2 weeks, and there's a decent chance of just getting scammed by whoever's "renting" them out.

Plan would be to connect additional accounts to HeyReach, warm them up, and possibly move to Premium once they've built up some trust/activity history.

No self-promo please, just what's actually worked (or blown up) for you, and you'd personally recommend.

UPDATE (1 month later):

About a month ago, I made this post about a US client while our team is based in India. This was our first time managing outreach for someone based in the US, and I didn't want to risk the client's account by making assumptions.

A few comments were really helpful, so hopefully this helps the next person in the same situation. We spent the next few weeks researching, and testing before touching the account.

It's now been a month since we started, and so far we haven't received any LinkedIn warnings or restrictions.

Here's our setup:

1. We never logged into the account to make profile changes.

We asked the client to handle all profile optimization (headline, banner, About section, etc.) from their own device.

We didn't want the first thing LinkedIn saw after a new login was changing half the profile.

2. We used an anti-detect browser.

After a lot of research, we realized we needed an anti-detect browser. We went with GoLogin.

The easiest way to think about it is this:

Instead of opening LinkedIn from your own laptop every day, GoLogin creates a dedicated browser profile with its own fingerprint that behaves like it's a separate computer. We use that same profile every single time for that client.

Consistency seemed much safer than logging in from random browser fingerprints.

3. We used a proxy near the client's location.

The second piece was making sure our IP matched where the client actually is.

We used IPRoyal ISP Residential Proxy.

Small tip: when I first purchased it, I was assigned what looked like a datacenter IP instead of a residential/ISP one. I verified it using IPRoyal's own IP lookup tool, contacted support, and they switched me to an ISP residential proxy near my client's location without any issues. Also speak to the suppport first and check if you can get a proxy closest to you client

That proxy is then configured inside the GoLogin profile, so every session comes from the same browser fingerprint and a consistent location close to the client.

That's basically our setup.

The total cost is around $20/month, which is pretty reasonable if you're managing client accounts.

Obviously this is only our experience after one month not saying this is the "correct" or only way to do it. LinkedIn can change detection methods anytime. But if you're in the same position I was a month ago, this workflow has been working well for us so far.

Hope this saves someone else who wants to access clients LinkedIn account and do outreach for them

I’m 19 building a SaaS right now. We haven’t launched publicly yet, but we’re already at around $500 MRR from beta/design partners. We’ve posted a bit on Reddit and Twitter, generated around 20k views, and ended up getting more beta user requests than we could actually take on, so I decided to start marketing a waitlist.

The product is basically an SEO agent for SaaS founders. It does a lot of the technical SEO/content work in the background instead of just spitting out generic AI blogs. The main wedge is that we’re building automated GitHub integration, so the agent can go from SERP analysis → content opportunity → draft → founder review → GitHub PR/publishing flow. The best part is that the whole thing is email-native. Founders can review drafts, answer questions, approve changes, and stay in the loop without having to constantly log into another dashboard.

We’re launching publicly in about 3 weeks and I want to run a cold email campaign before then to grow the waitlist and hopefully bring in more early customers.

I’m looking for someone who’s good at cold email but maybe still early as an agency/freelancer and wants a real SaaS case study. I’d be willing to pay per conversion, and I’d work heavily with you on the campaign, messaging, targeting, feedback, everything.

Also, I plan on running the cold email strategy by offering a free, fairly sophisticated SEO audit that when clicked on will have a waitlist conversion CTA there. I think the waitlist conversion rate should be a lot higher than just blasting generic cold emails (open to more ideas with waitlist strategy).

Not trying to be cheap. I’m bootstrapping, so I have to be smart with cash, but I also know how hard it is to get your first few real clients when you’re starting out. I think this could be a solid win-win if you’re hungry and actually good at outbound.

If this sounds interesting, comment or DM me with what you’ve done and how you’d approach it.

Running B2B webinars, getting decent registrations (50-80 per event) but attendance rate hovers around 30-35%. Googled it and apparently industry average is 31-35% so I'm not far off but feels terrible when you see 70% of people who signed up just not show up.

For those of you who've cracked above 50%+ what was the single biggest thing that moved the needle? Better reminders? Time of day? Topic selection?

Hi folks, I actually love Partnerstack and used it for my previous and current startups. But..

My startup is sitting at $15k-$18k MRR right now, but I don't like the PS platform tax. I mena, we have money, but we have to count our costs/revenue. I'm sure there are plenty of other more cost effective opps.

Who is in my list:
- Tapfiliate
- Admitad (as far as I understand they are part of the big enterprise with many brands)
- First promoter
- Trackdesk (their ads are everywhere)

What ot choose? I'm in B2B saas IT niche

I am coming up with a cold email template to validate a market.

What could be improved?

(The content in this email is merely for context. I am NOT seeking to sell anything here)

Email:

"Hey [Name], it is well known that to win your competition you must reduce hidden costs. Your sales team may be losing 17+  hours per week by contacting and researching prospects only to find that they were never likely to buy. I may help reduce that loss: You send over a list of prospects, and I return it ranked, so your team knows who to contact first, who to nurture, why, and who to ignore before outreach. ([Competitor]) is happy! Curious about what you think - Best, [my Name]."

Our team used Common Room for developer intent signals. With the Zoom acquisition we're not sure where this goes. Putting together a list of Common Room alternatives for DevTool companies specifically. Not looking for generic intent tools — need something that understands developer personas, tech stack signals, that kind of thing.

So far I have Reo.Dev on my list — they seem purpose-built for technical GTM. Anyone else using something they'd recommend? What's working for your team?

Hi, everyone! I recently started for a cybersecurity startup and have been tasked to look into marketing activities. B2B marketing is a completely new field so I'm pretty lost, esp bc I am supposed to deliver content in German which I have very limited knowledge of.

I'm looking into reel-based informational content in LinkedIn but I'm unsure because honestly, the competitive landscape doesn't have great engagement at all. Overall, it looks pretty dire.

Looking for suggestions as to where to start -- how do u decide on platforms, content type and drive engagement in a b2b setting?

Thanks from a b2b noob!

If you wanted to launch a new product/service or whether you want to build consistency in LinkedIn.

1. Where is LinkedIn in that funnel?
2. Do you use any particular ways to do that?

I am going to tell you about the worst morning of my B2B marketing career. And then how it became the best thing that ever happened to our SEO.

I opened Analytics with my coffee, like always. But the traffic line had fallen off a cliff. Not down a little. Down 99%.

Google had rolled out a Helpful Content Update overnight, looked at everything my team had built, and decided our B2B site was not helpful. Years of work. Gone before lunch.

And here is what makes it sting extra in B2B. Our audience is niche. Search volumes are already small. Sales cycles are long. Every one of those organic visitors was a hard-won, high-intent lead, not random traffic. Losing 99% of that was not a traffic problem. It was a pipeline problem.

If you run B2B and you have been hit by an HCU, you know the exact feeling. That cold "is my job still here" feeling.

So let me tell you what we did. Because we are fully recovered now, and honestly, we are stronger than before the hit.

First, the part most B2B teams get wrong.

Half my team wanted to abandon SEO and pour everything into paid. And I get it. When a channel humiliates you like that, running feels smart. But in B2B, paid gets expensive fast, and the second you stop paying, the pipeline stops. Organic was our compounding asset. We were not giving it up.

So we got honest instead.

We pulled every article and asked one brutal question about each. If a buyer in our space landed here, would they get what they came for? Or would they hit the back button and find a competitor who actually knew their world?

Most of ours failed. We had written for Google, not for the practitioner we were supposed to be serving. Ouch.

So we rewrote. And I mean rewrote. Some articles went through more than 20 revisions before they felt genuinely helpful to a real B2B buyer. Change it. Request reindexing. Watch it for a week or two. Check the numbers. Again. Slow, boring, no shortcut.

Here is the thing though. Fixing the content stopped the bleeding. It was not what saved us.

The real problem was authority, and in B2B authority is everything.

Our Domain Rating was stuck at 30. Google did not trust us as a source. And in a high-consideration, long-cycle B2B category, trust is the whole game. You cannot talk your way into it. You earn it.

But here was our wall: no budget. We could not buy guest posts or links. Every "just build backlinks" post assumes a checkbook we did not have.

So we stopped asking "how do we GET links." And we started asking a completely different question.

What would make a writer, an analyst, a journalist in our industry actually WANT to link to us? On their own. Without us asking?

The answer was not our product or feature pages. It was data. Industry facts, statistics, and benchmarks. The exact thing a B2B writer reaches for when they need a credible number to back up a point.

So we built a machine for it.

Not lazy stat posts. A real process. How we gather the data. How we cross-check it so it holds up to a skeptical B2B audience. How we turn it into something a reader uses in ten seconds. How we present it so an analyst on deadline finds their number and cites us without thinking twice.

Then we did it at volume. About 288 benchmark and statistics articles for our industry in twelve months.

And here is where it gets fun.

• 3,178 backlinks
• from 849 different domains
• DR from 30 all the way to 65 (and increasing each day)
• traffic recovered, crawl budget back, every HCU wound healed

The best part? Because our authority is genuinely high now, every Google update since has barely touched us. The thing that nearly ended us is the thing that made our B2B SEO bulletproof.

So here is what I want you to take from this, especially if you run a B2B site sitting in the wreckage of an HCU hit right now.

It is not dead. Fixing your content stops the bleeding. But earning links with original industry data is what rebuilds the trust. And you do not need a budget for it. In B2B, you win by becoming the source everyone else in your space quotes.

That is the whole playbook.

So tell me: if you run a B2B website that got hit by an HCU, are you still fighting to recover, or did you give up on SEO? What is actually working for you?

I read every comment, and I am happy to go deep on the revision workflow or how we built the data articles.

Hey everyone,

I'm working on a B2B SaaS product called EzFlows and I'm trying to figure out where the bottleneck is in my acquisition funnel.

The product is basically a platform for companies and agencies to centralize workflows, CRM, forms, pipelines, broadcasts, WhatsApp/chatbots, and multichannel communication with things like approvals, version history, and governance.

The positioning is not “another n8n alternative”. The idea is more around helping agencies/companies organize the operational side of automation, marketing, sales, and customer communication in one place.

Right now I'm not even trying to optimize for paid customers. I just want people to create an account and actually try the product.

Here’s what I’ve tested so far:

• cold outbound emails to agencies/consultancies
• paid traffic, including Reddit Ads
• sending people mostly to the main website
• a few different email angles, with the best one focused on “who approved this workflow?”
• no hard sales CTA, mostly “check out the site”

The weird part is that I am getting visits. Not a huge amount, but enough that I expected at least a few more signups. So far, though, conversion is almost nonexistent.

A few things I’m questioning:

• Is the ICP too broad?
• Is the offer too vague?
• Is the landing page not specific enough?
• Is “create an account” too much friction for cold traffic?
• Should I use a demo video, waitlist, free template, diagnostic, or some other softer CTA first?
• Am I describing too many features instead of one painful use case?
• Is this kind of product just too complex to sell from a generic landing page?

I’d really appreciate honest feedback from people who have dealt with this before.

When you have traffic but very few signups for an early B2B SaaS, what do you usually check first?

Landing page? ICP? CTA? Messaging? Product positioning?

Thanks in advance.

Thinking more about why certain B2B acquisition channels work despite the low numbers involved.

A YouTube channel with 2K subs can actually generate customers.

A niche newsletter with 5k readers can be more efficient than a massive audience.

A content creator with a narrow but targeted audience can offer better leads than one with 10x followers.

Scale is not everything for B2B.

Instead, the crucial things are:

Who is the actual audience of the channel/creator?

Are they decision makers?

Are they looking for a solution?

Is there enough budget or authority for them to take action?

Does the channel/creator reach your specific target persona?

This is one of the things that we considered when developing Lessie AI.

Initially, we viewed the outreach process as a pretty straightforward task: find people, collect their contact details, and reach out.

But the more we progressed in building our tool, the more we understood that the main challenge is not "lead generation."

The key is generating the right leads.

For instance:

A startup needs to find product managers or CMOs.

A recruiter needs to find a very niche set of candidates.

A real estate agent needs to determine the high-intent prospects.

A B2B business needs to discover creators/KOLs that actually have an appropriate audience.

And in all these cases, the challenge is not the lack of potential candidates or audience members. It is in sorting through thousands of contacts and finding the right people. This is why we tried to build Lessie into the full-fledged outreach workflow:

Find the right people

Determine why are they relevant

Collect their verified contact information

Generate personalized outreach emails

Reach out faster

I think that this is particularly important for B2B marketing. Despite all the advances in technology, many companies still consider the surface-level metrics such as number of followers/views/employees/job title etc.

However, the only thing you should care about is:

Will this particular person/audience actually lead to the outcome you desire?

Would be curious to hear others' thoughts about this.

When it comes to B2B acquisition, what do you value more – audience size, intent, job title, niche relevance, contactability?

More about me:

Worked as a legal researcher and investigator before the layoff.

Had no marketing budget, so I had to learn distribution just to stay visible.

Built a content system from scratch. Over 150,000 organic impressions in 100 days, mostly from managing partners and founders reading my posts on LinkedIn.

Learned AEO to get found inside AI answer engines instead of just Google. Took a site from 0 to 300+ visitors a day in three months.

Picked up AI animation almost by accident, doing it for fun before anyone asked for it.

Learned all of this out of necessity. SEO, AEO, content systems, distribution. Not because I set out to be a marketer, I set out to get in front of the right people.

What direction is in demand right now for this skill set? What roles should I be looking at or pitching for? Is this a growth role, a content strategist role, something else?

A few things about me:

• Written over 1000+ LinkedIn posts for b2b, SaaS and agency founders.

• Writing every day isn't my dream. Building content systems, growth engines, and communities is.

• Ran 600+ webinars that generated $1M+ in revenue through community-led participation.

• Built and hosted a podcast whose short-form clips reached 1.6M+ views.

• Edited 100+ videos in CapCut, comfortable on camera, and can design almost anything you throw at me in Canva.

• Know SEO writing, WordPress, and more LinkedIn growth tactics than I'd like to admit.

• Built challenge funnels for SaaS companies. B2B SaaS is easy.

• Scaled two brand new agencies to $10K MRR in 60 days. (organic)

• Created courses on Customer Success that have been watched by 5,000+ people.

• Led teams, hired and fired, managed communities, and organized events for 3,000+ members.

In other words, I'm a generalist who likes turning ideas into pipelines, communities into customers, and content into revenue.

What direction is in demand right now?
Which are the type of roles that I should be applying on LinkedIn?

Is it content strategist? or a Content marketer or just go the AI Educator way and start teaching AI to enterprises?

ABM is becoming increasingly difficult to scale, despite all of these AI and sales intelligence tools out there.

The playbook looks the same for pretty much everyone: source and enrich leads based on intent signals, redistribute lists to SDRs, enable reps to do better and faster research, and hit send.

What I saw as the main issue for why so many companies stall with ABM was not the playbook itself, but the underlying assumption that you must only go after companies with visible intent signals (which represent only 10-15% of TAM).

You're essentially squeezing yourself in this tiny pond with tens of other vendors, all fighting for the same decision-maker attention. Most tools result in sub-10% improvments; enough to stand out from most vendors, not enough to confidently scale a GTM channel.

I joined a company as director of business development about a year ago, after I scaled GTM at 40+ companies in the tech and defense space.

ABM quickly proved unfeasible for us. Competitors had better infra, more SDRs, and more social proof to build up on.

We could have chosen to fight endlessly in the same pond: after all, entrepreneurship is all about working harder and doing more.

Instead, we chose to go after companies with non-visible intent signals. We started hosting events for senior leaders on LinkedIn (VP-level reporting to executives), invited prospects based on headcount and industry, and had them share their challenges instead of probing them.

The results were nothing like we originally expected: those prospects were sharing signals that were nowhere visible online.

Not only that, but the real signals were anything but market or industry-related. Their challenges commonly revolved around asking for budget, multi-7-figure stalled deals that the executive team was pressuring them on to close, and siloes with other departments.

These were prospects we would have never heard of unless we dumbed down our own enrichment (essentially doing no enrichment). We ended up landing $150k+ ACV accounts, as well as booking meetings with enterprise executives for what was (at least back then) just an 18-month firm.

I'm curious to hear more about other people's experiences with ABM. How long did you test it for? What worked VS didn't? Did you end up sticking with it or going with something else?