r/b2bmarketing

Hey everyone, I’ve recently joined a large tech company as an ABM intern. My team wants me to build AI tools and workflows, which I’m keen to get started on.

They’ve already built some tools and automations, so they’re encouraging me to bring fresh ideas.
From your experience, what would you build to stand out in this role? Are there any ABM challenges or time-consuming tasks you’d love someone to solve?

I’ll eventually present my work to senior leadership, so I’d love your ideas for something useful with measurable impact.

Im Curious where you all got the best reaction and best roi in driving customers or traffic to your site (preferably customers). Especially nowadays with ai If its still similar for you or your main drivers and methods have changed from Cold mails,calls,dms,ads(organic or not),seo,social media etc. So im Interested in hearing where you had the most success?

Trying to understand how your B2B business competes in 2026 when ad markets are brutally expensive, the loudest in the room gets attention, and AI slop is everywhere. A few algorithms silo off even your own neighborhoods to you now.

It FEELS like so many B2B got lured into the shouting match vs more traditional methods for getting business and I'd just love to hear from some of you with a smaller B2B brand to understand what you're doing/what your process looks like.

How do you find business? (and what kind of B2B, are you physical location bound?)

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I'm a Marketer but never ran any LinkedIn ads before but I've a pretty good idea about it.

The company that I work for provides services that range from plan to NTP for Renewable projects, simply - Pre-Construction services for Renewable projects like BESS Solar.

Our firm hasn't ran any full fledged campaign yet. This might be the first campaign intended to do that.

We've have a budget of 10K and list of data that more likely our Audience.

I'd like to have an expert opinion on how i do ads for our firm.

Like what combination of campaigns i should go for, How should i break my budget for it, Tips on creatives and Things you think that might help me.