u/Techenthusiast_07

Feels like every company suddenly has:

•	10+ AI tools  
•	multiple CRMs  
•	several outreach platforms  
•	dashboards nobody even checks consistently

Meanwhile, some of the best-performing teams I’ve seen usually focus on:

•	clean CRM workflows  
•	fast lead response  
•	consistent outbound  
•	simple automation that actually gets used

We recently simplified a lot of our process using just HubSpot, a few OpenAI automations, and Slack notifications for lead routing.

Ironically, things became faster after reducing tools instead of adding more.

Curious what your actual “core stack” looks like right now and which tools you’d never remove from it.

I keep seeing different answers every time this question comes up.

Some people swear by HubSpot, others say Pipedrive, and a lot of agencies seem to be moving toward GoHighLevel or Zoho depending on their workflow.

From what I’ve noticed, the “best CRM” seems to depend on things like:

- managing multiple clients
- automation for follow-ups
- campaign tracking
- integrations with marketing tools

But in reality, most agencies only end up using 20–30% of their CRM features anyway.

So I’m curious to hear some real-world answers:

If you work at or run a marketing agency, which CRM are you currently using and what made you choose it?

And looking back now, would you still go with the same CRM if you were starting today?