I just thought about this now and decided to throw it into the open for people building one product or another.
Is there an actual demand for your product?
Or are you just building on vibes?
Mind you that no amount of money pumped into marketing can savor a product with no demands.
I just thought about this now and decided to throw it into the open for people building one product or another.
Is there an actual demand for your product?
Or are you just building on vibes?
Mind you that no amount of money pumped into marketing can savor a product with no demands.
I just thought about this now and decided to throw it into the open for people building one product or another.
Is there an actual demand for your product?
Or are you just building on vibes?
Mind you that no amount of money pumped into marketing can savor a product with no demands.
I just thought about this now and decided to throw it into the open for people building one product or another.
Is there an actual demand for your product?
Or are you just building on vibes?
Mind you that no amount of money pumped into marketing can savor a product with no demands.
I just thought about this now and decided to throw it into the open for people building one product or another.
Is there an actual demand for your product?
Or are you just building on vibes?
Mind you that no amount of money pumped into marketing can savor a product with no demands.
I just thought about this now and decided to throw it into the open for people building one product or another.
Is there an actual demand for your product?
Or are you just building on vibes?
Mind you that no amount of money pumped into marketing can savor a product with no demands.
I just thought about this now and decided to throw it into the open for people building one product or another.
Is there an actual demand for your product?
Or are you just building on vibes?
Mind you that no amount of money pumped into marketing can savor a product with no demands.
Your leads might not be buying because of something that you are not doing right.
Most times, it's not about the quality of the leads or the products.
Stop selling to your leads and start making them feel something.
Many founders think that by shouting "I built tetramed to help you monitor your drugs consumption" they will get people to listen.
Or that by going into everybody's DM to tell them to try out what they are selling, people will buy.
As a matter of fact, people don't buy what you sell or what you built because it is the best option they have.
That is the greatest lie ever told in history.
If people buy products by how good they are, many bad products won't be raking in numbers.
Sales is a psychological.
Most people buy out of feeling.
I used most because there are still people who still buy out of use case.
To get them to buy, you must get them to the point where they feel.
Do they feel like they like you?
Do they feel like you understand them?
Do they feel like you are genuinely concerned about them?
Do they feel like they can trust you?
Do you make them feel seen?
Do you make them imagine the outcome vividly?
Do you make them feel a desire?
That being said, you don't make them feel by shouting about what you built.
You don't make them feel by explaining and presenting.
Just find a way to make a connection between what they desire and what they need to get that desire. Then present your product as one of the options of achieving the desire or the only option.
Your leads might not be buying because of something that you are not doing right.
Most times, it's not about the quality of the leads or the products.
Stop selling to your leads and start making them feel something.
Many founders think that by shouting "I built tetramed to help you monitor your drugs consumption" they will get people to listen.
Or that by going into everybody's DM to tell them to try out what they are selling, people will buy.
As a matter of fact, people don't buy what you sell or what you built because it is the best option they have.
That is the greatest lie ever told in history.
If people buy products by how good they are, many bad products won't be raking in numbers.
Sales is a psychological.
Most people buy out of feeling.
I used most because there are still people who still buy out of use case.
To get them to buy, you must get them to the point where they feel.
Do they feel like they like you?
Do they feel like you understand them?
Do they feel like you are genuinely concerned about them?
Do they feel like they can trust you?
Do you make them feel seen?
Do you make them imagine the outcome vividly?
Do you make them feel a desire?
That being said, you don't make them feel by shouting about what you built.
You don't make them feel by explaining and presenting.
Just find a way to make a connection between what they desire and what they need to get that desire. Then present your product as one of the options of achieving the desire or the only option.
I had a conversation with a group of business owners who would be launching their product a few weeks from now. We talked about the product in its entirety - the building the production, the website, the backe end, the branding and other technicalities.
But in all of these talks, not once was sales mentioned. I wasn't surprised at first until they mentioned the number of subscribers they envision by the first month of the product launch.
You want to make money, yet haven't made any money move in all of your product planning phases. No wait-list, no lead generation, no research, no crafting of message sequences, no warm up, nothing at all. Nothing about marketing.
How do you intend to garner that level of conversion in your first month?
Then I remembered :
Sales people are magicians (pun intended).
They always have a way of making the number happen.
Let me make it clear to you founders and product builders.
If you are looking to make a decent amount of sales of your product, you must be ready to spend two to three times of whatever you spent on production and launch.
There is no magic or backdoor strategy that the sales person can manufacture if you don't plan and prepare for product sales ahead of launch.
So while spending on UX/UI, website, software and other technicalities of the product, you must also spend equal or more energy, time, and resources on planning sales.
Else, that product is not ready for launch.
If you insist on launching, get ready to crash out online.
And I will be here to offer words of consolation and comfort when it happens.
I had a conversation with these founders who would be launching their product a few weeks from now. We talked about the product in its entirety - the building the production, the website, the backe end, the branding and other technicalities.
But in all of these talks, not once was sales mentioned. I wasn't surprised at first until they mentioned the number of subscribers they envision by the first month of the product launch.
You want to make money, yet haven't made any money move in all of your product planning phases. No wait-list, no lead generation, no research, no crafting of message sequences, no warm up, nothing at all. Nothing about marketing.
How do you intend to garner that level of conversion in your first month?
Then I remembered :
Sales people are magicians (pun intended).
They always have a way of making the number happen.
Let me make it clear to you founders and product builders.
If you are looking to make a decent amount of sales of your product, you must be ready to spend two to three times of whatever you spent on production and launch.
There is no magic or backdoor strategy that the sales person can manufacture if you don't plan and prepare for product sales ahead of launch.
So while spending on UX/UI, website, software and other technicalities of the product, you must also spend equal or more energy, time, and resources on planning sales.
Else, that product is not ready for launch.
If you insist on launching, get ready to crash out online.
And I will be here to offer words of consolation and comfort when it happens.
I had a conversation with these founders who would be launching their product a few weeks from now. We talked about the product in its entirety - the building the production, the website, the backe end, the branding and other technicalities.
But in all of these talks, not once was sales mentioned. I wasn't surprised at first until they mentioned the number of subscribers they envision by the first month of the product launch.
You want to make money, yet haven't made any money move in all of your product planning phases. No wait-list, no lead generation, no research, no crafting of message sequences, no warm up, nothing at all. Nothing about marketing.
How do you intend to garner that level of conversion in your first month?
Then I remembered :
Sales people are magicians (pun intended).
They always have a way of making the number happen.
Let me make it clear to you founders and product builders.
If you are looking to make a decent amount of sales of your product, you must be ready to spend two to three times of whatever you spent on production and launch.
There is no magic or backdoor strategy that the sales person can manufacture if you don't plan and prepare for product sales ahead of launch.
So while spending on UX/UI, website, software and other technicalities of the product, you must also spend equal or more energy, time, and resources on planning sales.
Else, that product is not ready for launch.
If you insist on launching, get ready to crash out online.
And I will be here to offer words of consolation and comfort when it happens.
I had a conversation with these founders who would be launching their product a few weeks from now. We talked about the product in its entirety - the building the production, the website, the backe end, the branding and other technicalities.
But in all of these talks, not once was sales mentioned. I wasn't surprised at first until they mentioned the number of subscribers they envision by the first month of the product launch.
You want to make money, yet haven't made any money move in all of your product planning phases. No wait-list, no lead generation, no research, no crafting of message sequences, no warm up, nothing at all. Nothing about marketing.
How do you intend to garner that level of conversion in your first month?
Then I remembered :
Sales people are magicians (pun intended).
They always have a way of making the number happen.
Let me make it clear to you founders and product builders.
If you are looking to make a decent amount of sales of your product, you must be ready to spend two to three times of whatever you spent on production and launch.
There is no magic or backdoor strategy that the sales person can manufacture if you don't plan and prepare for product sales ahead of launch.
So while spending on UX/UI, website, software and other technicalities of the product, you must also spend equal or more energy, time, and resources on planning sales.
Else, that product is not ready for launch.
If you insist on launching, get ready to crash out online.
And I will be here to offer words of consolation and comfort when it happens.
I had a conversation with these founders who would be launching their product a few weeks from now. We talked about the product in its entirety - the building the production, the website, the backe end, the branding and other technicalities.
But in all of these talks, not once was sales mentioned. I wasn't surprised at first until they mentioned the number of subscribers they envision by the first month of the product launch.
You want to make money, yet haven't made any money move in all of your product planning phases. No wait-list, no lead generation, no research, no crafting of message sequences, no warm up, nothing at all. Nothing about marketing.
How do you intend to garner that level of conversion in your first month?
Then I remembered :
Sales people are magicians (pun intended).
They always have a way of making the number happen.
Let me make it clear to you founders and product builders.
If you are looking to make a decent amount of sales of your product, you must be ready to spend two to three times of whatever you spent on production and launch on sales.
There is no magic or backdoor strategy that the sales person can manufacture if you don't plan and prepare for product sales ahead of launch.
So while spending on UX/UI, website, software and other technicalities of the product, you must also spend equal or more energy, time, and resources on planning sales.
Else, that product is not ready for launch.
If you insist on launching, get ready to crash out online.
And I will be here to offer words of consolation and comfort when it happens.
I had a conversation with a group of business owners who would be launching their product a few weeks from now. We talked about the product in its entirety - the building the production, the website, the backe end, the branding and other technicalities.
But in all of these talks, not once was sales mentioned. I wasn't surprised at first until they mentioned the number of subscribers they envision by the first month of the product launch.
You want to make money, yet haven't made any money move in all of your product planning phases. No wait-list, no lead generation, no research, no crafting of message sequences, no warm up, nothing at all. Nothing about marketing.
How do you intend to garner that level of conversion in your first month?
Then I remembered :
Sales people are magicians (pun intended).
They always have a way of making the number happen.
Let me make it clear to you founders and product builders.
If you are looking to make a decent amount of sales of your product, you must be ready to spend two to three times of whatever you spent on production and launch.
There is no magic or backdoor strategy that the sales person can manufacture if you don't plan and prepare for product sales ahead of launch.
So while spending on UX/UI, website, software and other technicalities of the product, you must also spend equal or more energy, time, and resources on planning sales.
Else, that product is not ready for launch.
If you insist on launching, get ready to crash out online.
And I will be here to offer words of consolation and comfort when it happens.
Every time I consult with founders/entrepreneurs before shipping or product launch, I spend more time on the messaging than every other part of sales.
Why?
Because in sales, messaging has only one goal - to push the prospect to take action - in this case, make a purchase.
One of the first questions I ask before anything is this - is the message framed the exact way the prospect ask talks about the impact online?
The mistake many founders make is thinking that messaging should speak to pain points. That is true though, but only if your goal is visibility or awareness.
If your goal is conversion, your messaging should speak to impact the problem has on the business or outcome of solving the problem as soon as possible. It shouldn't just speak to the impact or outcome, but should speak to it the exact way the prospect talks about it.
Here is an example:
Customer problem:
I am tired of my finance team wasting 15 hours every week manually fixing invoice errors.
Message 1:
We help finance teams automate invoice processing.
Message 2:
We help finance teams process invoices faster and reduce manual errors.
Two different messages speaking to the same problem. However, only one can trigger action and it's definitely not message 1.
Another example.
Customer problem:
I want to stop straining my voice during high notes and sing confidently during solos.
Message 1:
I offer classical voice training for choristers.
Message 2:
I teach choristers how to sing high notes without straining their voice.
To a customer who has the above problem, which message will trigger action?
Same offer. Different messaging.
These are the things that shape sales before outreach even begins.
And no!
They are not new knowledge, they are just not applied.
If I clearly understand what a problem is costing me, I will act faster. If I can vividly see the outcome of solving the problem, objections reduce naturally.
As a matter of fact, the right messaging handles 50% of the sales objection.
Every time I consult with founders/entrepreneurs before shipping or product launch, I spend more time on the messaging than every other part of sales.
Why?
Because in sales, messaging has only one goal - to push the prospect to take action - in this case, make a purchase.
One of the first questions I ask before anything is this - is the message framed the exact way the prospect ask talks about the impact online?
The mistake many founders make is thinking that messaging should speak to pain points. That is true though, but only if your goal is visibility or awareness.
If your goal is conversion, your messaging should speak to impact the problem has on the business or outcome of solving the problem as soon as possible. It shouldn't just speak to the impact or outcome, but should speak to it the exact way the prospect talks about it.
Here is an example:
Customer problem:
I am tired of my finance team wasting 15 hours every week manually fixing invoice errors.
Message 1:
We help finance teams automate invoice processing.
Message 2:
We help finance teams process invoices faster and reduce manual errors.
Two different messages speaking to the same problem. However, only one can trigger action and it's definitely not message 1.
Another example.
Customer problem:
I want to stop straining my voice during high notes and sing confidently during solos.
Message 1:
I offer classical voice training for choristers.
Message 2:
I teach choristers how to sing high notes without straining their voice.
To a customer who has the above problem, which message will trigger action?
Same offer. Different messaging.
These are the things that shape sales before outreach even begins.
And no!
They are not new knowledge, they are just not applied.
If I clearly understand what a problem is costing me, I will act faster. If I can vividly see the outcome of solving the problem, objections reduce naturally.
As a matter of fact, the right messaging handles 50% of the sales objection.
Every time I consult with founders/entrepreneurs before shipping or product launch, I spend more time on the messaging than every other part of sales.
Why?
Because in sales, messaging has only one goal - to push the prospect to take action - in this case, make a purchase.
One of the first questions I ask before anything is this - is the message framed the exact way the prospect ask talks about the impact online?
The mistake many founders make is thinking that messaging should speak to pain points. That is true though, but only if your goal is visibility or awareness.
If your goal is conversion, your messaging should speak to impact the problem has on the business or outcome of solving the problem as soon as possible. It shouldn't just speak to the impact or outcome, but should speak to it the exact way the prospect talks about it.
Here is an example:
Customer problem:
I am tired of my finance team wasting 15 hours every week manually fixing invoice errors.
Message 1:
We help finance teams automate invoice processing.
Message 2:
We help finance teams process invoices faster and reduce manual errors.
Two different messages speaking to the same problem. However, only one can trigger action and it's definitely not message 1.
Another example.
Customer problem:
I want to stop straining my voice during high notes and sing confidently during solos.
Message 1:
I offer classical voice training for choristers.
Message 2:
I teach choristers how to sing high notes without straining their voice.
To a customer who has the above problem, which message will trigger action?
Same offer. Different messaging.
These are the things that shape sales before outreach even begins.
And no!
They are not new knowledge, they are just not applied.
If I clearly understand what a problem is costing me, I will act faster. If I can vividly see the outcome of solving the problem, objections reduce naturally.
As a matter of fact, the right messaging handles 50% of the sales objection.
Every time I consult with founders/entrepreneurs before shipping or product launch, I spend more time on the messaging than every other part of sales.
Why?
Because in sales, messaging has only one goal - to push the prospect to take action - in this case, make a purchase.
One of the first questions I ask before anything is this - is the message framed the exact way the prospect ask talks about the impact online?
The mistake many founders make is thinking that messaging should speak to pain points. That is true though, but only if your goal is visibility or awareness.
If your goal is conversion, your messaging should speak to impact the problem has on the business or outcome of solving the problem as soon as possible. It shouldn't just speak to the impact or outcome, but should speak to it the exact way the prospect talks about it.
Here is an example:
Customer problem:
I am tired of my finance team wasting 15 hours every week manually fixing invoice errors.
Message 1:
We help finance teams automate invoice processing.
Message 2:
We help finance teams process invoices faster and reduce manual errors.
Two different messages speaking to the same problem. However, only one can trigger action and it's definitely not message 1.
Another example.
Customer problem:
I want to stop straining my voice during high notes and sing confidently during solos.
Message 1:
I offer classical voice training for choristers.
Message 2:
I teach choristers how to sing high notes without straining their voice.
To a customer who has the above problem, which message will trigger action?
Same offer. Different messaging.
These are the things that shape sales before outreach even begins.
And no!
They are not new knowledge, they are just not applied.
If I clearly understand what a problem is costing me, I will act faster. If I can vividly see the outcome of solving the problem, objections reduce naturally.
As a matter of fact, the right messaging handles 50% of the sales objection.
Every time I consult with founders/entrepreneurs before shipping or product launch, I spend more time on the messaging than every other part of sales.
Why?
Because in sales, messaging has only one goal - to push the prospect to take action - in this case, make a purchase.
One of the first questions I ask before anything is this - is the message framed the exact way the prospect ask talks about the impact online?
The mistake many founders make is thinking that messaging should speak to pain points. That is true though, but only if your goal is visibility or awareness.
If your goal is conversion, your messaging should speak to impact the problem has on the business or outcome of solving the problem as soon as possible. It shouldn't just speak to the impact or outcome, but should speak to it the exact way the prospect talks about it.
Here is an example:
Customer problem:
I am tired of my finance team wasting 15 hours every week manually fixing invoice errors.
Message 1:
We help finance teams automate invoice processing.
Message 2:
We help finance teams process invoices faster and reduce manual errors.
Two different messages speaking to the same problem. However, only one can trigger action and it's definitely not message 1.
Another example.
Customer problem:
I want to stop straining my voice during high notes and sing confidently during solos.
Message 1:
I offer classical voice training for choristers.
Message 2:
I teach choristers how to sing high notes without straining their voice.
To a customer who has the above problem, which message will trigger action?
Same offer. Different messaging.
These are the things that shape sales before outreach even begins.
And no!
They are not new knowledge, they are just not applied.
If I clearly understand what a problem is costing me, I will act faster. If I can vividly see the outcome of solving the problem, objections reduce naturally.
As a matter of fact, the right messaging handles 50% of the sales objection.