My adventure with X/Twitter for marketing
Feels like Twitter/X is quietly becoming a ridiculously good lead source again for SaaS.
Not from farming impressions or posting content 24/7 either. Mostly because people openly tell you what they need.
I started watching for tweets like:
“does anyone know software for this”
or
“need a Shopify app that can do X”
And honestly it shifted how I think about outbound completely.
With cold email you spend all your time trying to manufacture intent.
On X the intent already exists. People are literally raising their hand asking for solutions in public.
The companies that seem to win here aren’t even the biggest brands. They’re just the fastest and most human.
They reply early.
They don’t sound robotic.
They actually help before pitching.
I also think people are obsessing over the wrong type of automation.
Automated content is fine.
Automated discovery is way more interesting.
For the past 3 months I’ve been deep in the weeds trying to build a system around this.
I wanted multiple X accounts with different personalities, proxies, workflows, etc. Honestly I was shocked how weak the tooling is compared to cold email infrastructure.
Tried a few Chrome extensions and they were terrible. Super easy for X to detect.
Also tested xreacher which looked solid at first but ended up feeling way too clunky for what I wanted.
Now I’m testing another platform that finally feels more aligned with the vision.
Right now I have 3 X accounts with unique personalities and writing styles created with Claude + ChatGPT.
They:
\- monitor keywords
\- like and reply to posts
\- follow users
\- eventually send DMs
Main categories I monitor:
\- brand mentions
\- competitor names
\- pain point phrases
I’m also building out related phrase maps using Claude.
Example:
If I sold a privacy tool, I wouldn’t just track “cookie compliance.”
I’d also track phrases related to lawsuits, legal risk, accessibility fines, and other adjacent pain points because they usually overlap with the same type of buyer intent.
Still experimenting but it honestly feels like the beginning of automated social outbound.
Would love to hear if anyone else is doing this.
Any tools or strategies you’d recommend?