r/Klaviyo

I'll vibe code an ESP on top of SendGrid. This is insane.

I recently started my first marketing internship after some personal setbacks and was tasked with building a KPI system that should eventually be automated and actually reflect performance in a meaningful way.

One of our main channels is email marketing via Klaviyo.

Current KPIs (campaign-focused only):

•	Open Rate

•	Click Rate

•	Revenue per Campaign

I’m not sure how to improve or expand this setup to better reflect actual business impact.

Business goals are:

•	grow the community

•	increase brand awareness/reach

•	improve stability

•	increase repeat purchases

Email marketing contributes roughly ~30% of total revenue (mid 5-figure range), combining attributed and non-attributed revenue. Of the attributed revenue, ~30% comes from campaigns and ~70% from flows.

My main challenges:

1.	I’m not sure how accurate Klaviyo’s revenue attribution actually is, especially for flows and non-campaign touchpoints.

2.	I’m considering adding newsletter sign-ups as a KPI since it directly ties to community growth, but I’m struggling to properly track and interpret it within Klaviyo.

3.	I’ve seen people mention Email Revenue Share, but I’m not entirely sure how to define or use it in practice.

Questions:

•	Which KPIs would you prioritize for a clean but meaningful Klaviyo dashboard?

•	How would you incorporate flows properly into performance measurement?

•	What’s the best way to track and use newsletter sign-ups as a KPI?

•	How do you evaluate the true revenue contribution of email marketing?

i’m sure no one would share their method of finding clients but I figured Id ask anyway. Making the pivot from general agency copywriter to solo email marketer and wondering wheres the best to find clients online. thank you.

I need to vent. We run a Shopify store and have been struggling to grow our Klaviyo lists because engagement from browsing visitors is horrible. Low form volume and no visitor identification, so we signed up for a B2C identity resolution platform to track unknown shoppers and grow our lists. The plan was to set up browse abandonment flows to target non converting visitors with personalized emails.

I tested everything with dummy data first, then went live with real traffic, using this high accuracy visitor tracking software integrated via GTM. Everything seemed fine, but when I enabled the live flow, I accidentally forgot to pause the test flow. The result? My entire 45k enriched browsing list got spammed with a test email that had a fake 99% discount code.

Orders flooded in with the wrong discount, Shopify crashed, Klaviyo bill spiked, and customers were emailing us thinking we were scammers. Shopify support had to manually disable the code, and we lost trust from a lot of high intent abandoners.

I have been trying out CRM tools and looking at Elevar alternatives for better visitor identification, but the damage is done. Klaviyo says it was user error on the segment filter, but how do you test browse abandonment flows at scale without this happening?

Lately ive been realizing how unreliable cookie tracking has become.

Between ad blockers, iOS updates, and people rejecting cookies, it feels like a big chunk of our traffic just isnt being tracked properly anymore.

We run a Shopify store and rely on flows like cart abandon, but the numbers don't add up. We see people on the site, adding to cart, coming back, but a lot of them never show up in our data. So now it feels like:

were missing shoppers who didnt convert

cart abandonment numbers are undercounted

repeat visitors look like new users

Which means were optimizing based on incomplete data.

Started looking into things like website visitor identification for ecommerce, B2C identity resolution platforms, and list enrichment tools to recover lost ecommerce shoppers, but not sure what actually works.

How are you finding new emails right now? Known good methods are website sign-up forms, giveaways, event sign-ups, welcome pop-ups. Any other ideas?

Been going deep on Klaviyo for a while now and want to get genuinely expert-level at retention, not just "set up a welcome flow and call it done."

Here's where I'm currently focusing:

Flows I'm prioritising:

• Abandoned cart + checkout (with proper conditional splits)
• Post-purchase (usage tips → review → cross-sell → restock)
• Winback / re-engagement (with sunset suppression at the end)

Campaigns I'm running more of:

• Segmented broadcasts by RFM (champions vs at-risk vs one-time buyers)
• Seasonal/festival campaigns with early access for VIPs
• Re-engagement campaigns before moving people to suppression

Strategies I'm currently testing:

• Moving discount to Email 3 only - no early bribing
• Checking "placed order since flow start" splits on every flow
• Cleaning lists regularly to protect deliverability

😍Genuinely curious what helped YOU go from intermediate → advanced in Klaviyo:

• Which flow gave you the biggest revenue jump?
• Any segmentation strategy that surprised you?
• Anything you wish you'd stopped doing earlier?

Drop your experience below 👇 - trying to learn from people actually doing this, not just YouTube tutorials.

I've been designing emails for DTC brands for about 15 years (my own brand mostly, and a few others). I’ve use MailChimp and Klaviyo. one thing that's always bugged me is the planning process based on what’s been sent and how it performed.

My workflow has been: plan sends in a self-made google sheet made to look like a calendar (I personally prefer a calendar view over a list, it helps me see the month more clearly and see what days of t the week I’m sending on)

And then to see past sends, I’ve been using milled.com - this to me is way easier than clicking in and out of campaigns in klaviyo, plus I like the grid like layout.

And then I use klaviyo to see metrics at a glance to see which emails performed best (layout, subject etc)

I'm curious how everyone else handles this process.

Questions for the room:

1. What's your monthly planning process like? And what tools do you like? Spreadsheet, Notion, Asana? Trello? Literal wall calendar with sticky notes? Some Klaviyo workflow I'm missing?
2. How do you like to view / monitor past performance?

I'm asking because I'm tinkering with some ideas around this and I want to make sure I'm solving a real problem and not one that’s unique to me. I just feel like email marketing is visual and the planning process should be visual as well. Agree or am I alone here?

​

Hey everyone,

I’m a conversion copywriter building an internal automation tool, and I need a few real-world partners to stress-test it before it goes fully autonomous. For one month, I’m offering a done-for-you copy service where I act as the human in the loop reviewing, refining, and guaranteeing nothing reads like generic AI slop. You get the output of a small team, and I get the data to make the system smarter.

What you get in a single month:

· 40 email drafts (up to 80 with A/B variants), ready to load into Klaviyo, Mailchimp, ActiveCampaign, or whatever you’re using no new tools to install.

· 10 landing page blueprints — wireframe-level copy, angles, and psychological trigger mapping.

· 4 SEO/AEO articles early Tier 2 access to how the tool structures content for search and answer engines.

· Every project tests 3 distinct angles, all preserved so you can see what resonates.

· Copy is built using psychological triggers + AIDA frameworks, then scored against your brand voice. The tool enforces a strict Brand DNA hard gate, so even when it pulls cross-client intelligence, your voice never gets diluted.

· The system remembers per-client corrections the more feedback i give, the tighter the output gets.

· Full UTM attribution, and a monthly report that shows exactly what’s working.

Why it’s not “just more AI”:

I’m a real copywriter manually overseeing every piece. The tool does the heavy lifting (research, structure, first drafts), but I’m the one polishing, fact-checking, and injecting human creativity. Think of it as a hybrid model: machine speed, human judgment.

The beta catch (read this):

· I can only take 3 clients. That’s the absolute max I can personally QC without the quality dipping.

· The price for the entire month is $1,500 — all deliverables included. That’s deliberately low because right now I need case studies and correction data more than margin.

· This is a one-month-only pricing. Once the tool runs autonomously and I’m not in the loop full-time, the cost will increase significantly. If you’ve ever wanted a dedicated copywriter + a growing engine at a fraction of the real cost, this is that window.

Who I’m looking for:

· E-commerce brands doing consistent revenue (think >$20k/mo) or funded DTC startups that need to scale content without hiring a full team.

· Agencies that want to white-label or offload copy for multiple clients.

· You’re comfortable with an experimental but fast-moving workflow your feedback will directly shape how the system handles real brand voices.

If you’re in, drop a comment or DM me with a bit about your brand, what you sell, and your biggest copy bottleneck right now. I’ll pick the three best fits and we’ll kick off within a week. Not here to spam just building something genuinely useful and need a few brave partners.

Cheers.

Llevo usando Klaviyo para otras marcas fuera de España desde hace unos años, pero todavía siento que en España no ha calado mucho.

He probado muchas otras plataformas de email para ecommerce, pero Klaviyo les da mil patadas. Estadísticas más avanzadas que te permiten seguir qué ha hecho el comprador, ingresos vía email, flows y automatizaciones con triggers y filtros específicos.

En fin, solo tenía curiosidad por saber vuestra experiencia manejando Klaviyo en un ecommerce de España, porque me sorprende que todavía se recomiende MailChimp y otros softwares que están bien para empezar, pero no son tan escalables como Klaviyo.

(O quizá me estoy perdiendo yo algo que no sé)

Cualquier respuesta es válida.

Hi! I’m looking for recommendations for a course or training focused specifically on designing email marketing campaigns and flows in Figma. I’d like to purchase it as professional development for one of my team members.

When I search on Udemy, most of the Figma courses seem to focus on website design or UX/UI. Would a more general Figma or UX course still be useful for someone primarily designing emails, or should I look for something more specialized?

I’m not a designer myself, so I’d appreciate any guidance on what type of training would best equip someone working more on the email design side. Thank you!

Hey everyone, I’m running into a frustrating deliverability puzzle and could use some "second opinions" to show my client.

I manage two different Klaviyo accounts, and both have the exact same technical flaw, but completely different results.

The Setup:

• Both accounts have Branded Sending Domains set up in Klaviyo.
• Crucial Part: Both accounts show "DMARC Record Not Found" on MXToolbox.
• Both show a "Double Signature" in Gmail headers (d=shared.klaviyomail.com AND their own branded domain).
• Client A: Sends 3 email campaigns weekly. High engagement. Every single email lands in the Inbox/Primary tab.
• Client B: Sends only for sales/launches (very inconsistent). Recently, even a tiny blast to 200 people went 60% to Spam.

I’m trying to explain to Client B why they are being punished when Client A is "getting away with it" despite having the same missing DMARC record.

Since it's 2026, Google’s AI is way more aggressive. I think Client A is surviving on "Legacy Trust" because they have a consistent "heartbeat" of sends. Client B has no "heartbeat," so Google is defaulting to a strict technical check. Since there’s no DMARC record, Google is rejecting them as unverified.

Client's Suggestion: The client wants to buy a new domain and use a warming tool like Warmy.

My questions:

1. In 2026, is a missing DMARC an automatic "Spam" trigger for low-frequency senders, even if high-frequency senders are still getting through?
2. Is a new domain + warmy tool even going to help?

Would love to hear from anyone who has dealt with this "Ghost Sender" vs "Trusted Sender" logic with Google's new filters. Thanks!

Has anyone tested the new Canva → Klaviyo email template export?

I mean the workflow where a full Canva email is pushed into Klaviyo as an HTML template — not using HTML blocks inside Klaviyo.

Does this type of Canva-generated HTML affect deliverability compared with building the email directly in Klaviyo’s drag-and-drop editor? Any issues with spam placement, Gmail clipping, image-heavy layout, or rendering?