r/Klaviyo

Tips to "reheat" a Shopify stores Klaviyo account

I have just started working with a men's grooming/hair care shopify store and their email list is around 3,000. They didn't send regular emails and didn't have any real flows set up apart from very basic ones. The new flows are already working wonders for new subscribers. But does anyone have any ideas they are willing to share for email concepts to send out to the list to touch base and start to build trust with them again. A lot of the customers have made a purchase between 1-3 years ago. I was thinking of a simple text email from the owner to say hey and if they wanted to restock on their favourite item or try something new here is XX discount. I also didn't want to ask AI. Thanks

reddit.com
u/Ok-Drop-8974 — 1 day ago

Hi, I'm Gabby from Klaviyo. Here to talk about all things email marketing!

Hi everyone, I'm Gabby and I work at Klaviyo. I figured I should introduce myself since you may have seen me posting or responding to you. I wanted to make it clear that I work there, but I do not actually work for this subreddit or as a support person.

What I can say is I've spent a good chunk of time talking to brands directly and going through case studies. I've spent time trying to figure out where people were actually losing revenue versus where the dashboard said they were. Those two things don't always line up.

If you've got a Klaviyo question, or just want someone to bounce some ideas off, I'm around.

reddit.com
u/GabbyFromKlaviyo — 2 days ago

Looking to get into D2C email marketing automation - any advice?

I’m a software developer and over the past year I’ve been working on AI agents, automation workflows, and chatbots.

I’m really interested in working with D2C/lifecycle marketing agencies that use tools like Shopify and Klaviyo, where I can bring my technical and AI automation skills.

I’m not an email designer or traditional marketer, I’m more interested in building the systems and automations behind the marketing.

For agency owners/people working in this space: what’s the best way to get my foot in the door? Would you recommend reaching out directly, building a Shopify/Klaviyo-focused portfolio first, or looking for freelance/contract opportunities?

Would really appreciate any advice.

reddit.com
u/roseinprod — 2 days ago
▲ 10 r/Klaviyo

Looking for a Klaviyo designer

I’m looking for a skilled graphic designer who can help me build emails that concert - I run a female fashion brand (uk based) which has just had a few viral moments so I need a skilled designer to help increase my as revenue on a freelance basis.

Must have experience with female fashion brands, understand current trends and how to communicate with a female customer base and have a really visually striking portfolio

❤️

reddit.com
u/Pacho2222 — 2 days ago

Best way to get an audit

Hi guys pretty new to klaviyo and our list is pretty small (780 active profiles) we've got 6 flows setup and I've done everything that I can think of. Would it be worth getting an audit for the account or just do it myself somehow. The one I'm looking at is on Fiverr for 130 USD for a 30 minute video recording of everything Im doing well and can improve. Currently the only emails doing anything is the welcome flow but I guess should be expected for our list size. Hopefully can get some insight thanks guys :)

reddit.com
u/GibbonAced — 3 days ago
▲ 1 r/Klaviyo+1 crossposts

If You Could Automate One Email Task Forever, What Would It Be?

Mine would be cleaning and segmenting subscriber lists.

Not writing emails - the endless work of updating tags, removing inactive contacts, checking exclusions, and preventing overlapping campaigns.

What would you automate forever?

  • Writing and editing
  • Segmentation
  • A/B testing
  • Campaign reporting
  • Deliverability monitoring
  • List cleaning
  • Something else?
reddit.com
u/polnikale — 4 days ago

New domain, is bad Microsoft/Apple deliverability just a waiting game, or is there something I can actively do?

Domain less than 3 months old, have been on Klaviyo maybe 1.5 months.

Sending marketing emails from a subdomain, SPF/DKIM/DMARC all verified, mail-tester score is fine, bounce rate is healthy (0.86%). But my open rates are wildly split by provider

Inbox Provider Recipients Open Rate Click Rate Bounce Rate Unsubscribe Rate Spam Complaint Rate
Gmail 603 22.15% (132) 0.67% (4) 1.16% (7) 0.17% (1) 0.00% (0)
Hotmail/Outlook 505 5.18% (26) 0.40% (2) 0.59% (3) 0.00% (0) 0.20% (1)
Verizon Media Group 178 50.29% (88) 1.14% (2) 1.69% (3) 2.29% (4) 0.00% (0)
Apple 87 8.05% (7) 0.00% (0) 0.00% (0) 1.15% (1) 0.00% (0)
Yahoo 52 46.15% (24) 3.85% (2) 0.00% (0) 0.00% (0) 0.00% (0)

I haven't been sending out campaigns, only have abandoned cart/winback flow set up.

Everything I've read says new domains take time to build trust with Microsoft especially, but my results seem especially dire.

Do I just have to wait this out?

reddit.com
u/indiegogold — 6 days ago

Building my Klaviyo portfolio, looking for 1 brand to build 3 flows for free

I’m building my Klaviyo portfolio and I’m looking for one DTC brand to build 3 flows for completely free.

I’ll build your Welcome, Abandoned Cart and Post Purchase flows, including strategy, copy, design and setup inside Klaviyo.

All I ask is permission to use the work and results as a case study.

If you’re interested, drop your store below or send me a message.

reddit.com
u/LL888888 — 7 days ago

Security issues

This sounds like a pretty big security issue to me and I was bummed to see this coming from Klaviyo and now I am thinking to switch to the alternative. Stealing passwords is not a good thing Klaviyo!

techcrunch.com
u/dagnabbit333 — 8 days ago

Built a tool to track the 0.30% Gmail/Yahoo spam threshold across multiple Klaviyo accounts — feedback from agencies wanted

Hey folks,

I manage way too many Klaviyo accounts to check spam complaint rates one by one, so a few months ago I started building a small side tool to do it for me — and it's grown into something I think other agencies might find useful.

The problem: since Feb 2024, Gmail and Yahoo auto-block or throttle campaigns once spam complaints cross 0.30%. If you're only managing one account, that's easy to eyeball. If you're managing 10+ client accounts, catching one that's drifting close to the line before it actually blocks a client's sends is a lot harder — and by the time you notice manually, it's often too late.

What I ended up building (InboxGuard):

- A multi-account dashboard sorted by risk, so the accounts closest to the threshold surface first instead of digging through each one

- Automatic email alerts before an account actually crosses 0.30% — the whole point is catching it before your client does

- New this weekend: a 1-click shareable client report — a secure, read-only link you can send a client showing their deliverability is being watched, with zero API keys or sensitive data exposed

Stack-wise, for anyone curious: Next.js 16, Clerk, Drizzle, API keys encrypted AES-256 at rest.

I'm looking for 3-4 agencies or CRM consultants managing multiple Klaviyo accounts to try it for free and tell me honestly if it's solving a real problem or if I'm missing something obvious. Happy to answer any technical questions here too.

reddit.com
u/aniss_codes — 10 days ago

We audited 100 email programs and kept finding the same leak

Earlier this year, Klaviyo wrapped up an audit of 100 B2C accounts looking for patterns on what was working and what wasn't. What surfaced was that most brands were optimizing sends and refreshing creative while their attribution sat untouched underneath it all.

Two specific things showed up constantly. A lot of brands never had Extended ID turned on, so a chunk of their site traffic was never getting tied to an actual person, which meant weaker segmentation and flows running on incomplete data without anyone realizing it.

A lot of accounts were still running attribution windows that hadn't been touched since their setup, so the reporting didn't match how customers actually shop across devices now. Between the two, this came up in close to two-thirds of the accounts we looked at.

People end up testing subject lines and send times against numbers that were undercounting performance the whole time, so a channel or a flow can look like it's failing when the real problem is that it was never being measured correctly in the first place.

The other pattern that kept showing up was welcome flows sending the exact same sequence to a brand new subscriber and someone who already bought. A customer who just paid you gets three emails making the case for why they should trust you. Splitting that by purchase status is maybe an afternoon of work and has a pretty disproportionate impact.

What's one number in your reporting that's never quite added up?

(Here's a resource if you want to read more on this)

u/GabbyFromKlaviyo — 14 days ago

Anyone using Retention.com Grow + Klaviyo run into compliance issues?

Curious if any other Shopify merchants here are using or have used Retention.com Grow with Klaviyo.

We’ve been using Retention/GetEmails since early 2024 and have spent roughly $46k with them. Recently, Klaviyo opened a compliance audit on our account after receiving complaints and randomly selected several contacts for us to provide proof of opt-in.

One of those contacts came from Retention.com Grow. Klaviyo questioned the source because the customer had never directly opted into marketing from our brand.

Retention initially told us that Grow contacts come from their publisher network, have third-party marketing consent, visited our website, and are compliant to email under U.S. law. They also told us they have hundreds of customers using Retention with Klaviyo without issue.

We ultimately had a conference call with Klaviyo + Retention + our team to get a definitive answer.

Klaviyo's position on the call was that we cannot continue acquiring/emailing Grow leads this way through Klaviyo because they do not meet Klaviyo's opt-in requirements. They also specifically recommended that we delete the historical Grow contacts because if we continue emailing them and receive complaints, it could potentially put our Klaviyo account at risk.

The Retention representative was on the call and did not dispute Klaviyo's position.

So at this point we're stopping the service and are faced with deleting the contacts we've paid Retention to acquire over the last 2+ years.

Has anyone else using Retention.com Grow with Klaviyo run into this?

More importantly, if you did, were you able to get Retention to refund any of the fees you paid them? I'd be very interested in hearing how Retention handled it and whether you dealt with them directly or had to involve an attorney.

Feel free to DM me if you'd rather not post publicly.

u/mjfarsi — 13 days ago