New domain, is bad Microsoft/Apple deliverability just a waiting game, or is there something I can actively do?
Domain less than 3 months old, have been on Klaviyo maybe 1.5 months.
Sending marketing emails from a subdomain, SPF/DKIM/DMARC all verified, mail-tester score is fine, bounce rate is healthy (0.86%). But my open rates are wildly split by provider
| Inbox Provider | Recipients | Open Rate | Click Rate | Bounce Rate | Unsubscribe Rate | Spam Complaint Rate |
|---|---|---|---|---|---|---|
| Gmail | 603 | 22.15% (132) | 0.67% (4) | 1.16% (7) | 0.17% (1) | 0.00% (0) |
| Hotmail/Outlook | 505 | 5.18% (26) | 0.40% (2) | 0.59% (3) | 0.00% (0) | 0.20% (1) |
| Verizon Media Group | 178 | 50.29% (88) | 1.14% (2) | 1.69% (3) | 2.29% (4) | 0.00% (0) |
| Apple | 87 | 8.05% (7) | 0.00% (0) | 0.00% (0) | 1.15% (1) | 0.00% (0) |
| Yahoo | 52 | 46.15% (24) | 3.85% (2) | 0.00% (0) | 0.00% (0) | 0.00% (0) |
I haven't been sending out campaigns, only have abandoned cart/winback flow set up.
Everything I've read says new domains take time to build trust with Microsoft especially, but my results seem especially dire.
Do I just have to wait this out?