r/FacebookAds

First of all, this is not a PROMO post.

Recently, people saw meta crashing. many businesses burned thousands of dollars. many got banned without knowing why. many were restricted or were having problem in login.

All these problems are proof that meta is not that reliable.

Forget about meta, you can't completely rely on any social media so if your whole business completely depends on it, you might lose it any time.

One thing i am starting to implement with my clients and I tell the same to those who consult with me is that, don't completely depend on one platform. Even if you're a small business owner, you shouldn't.

Instead, distribute so that if one platform is down, you can scale on different platform. but Obv that's for those who have good budget.

for those who have small budget, I tell them to collect emails and optimize it properly. believe it or not but emails are one of the best assets you can have. it's cheaper than paid marketing and if you maintain it properly, it gives you $1:$40 ratio.

so small business owners, start collecting emails. even if you don't market, keep those emails saved somewhere.

I dont know if any of this will be usefull, but i do lead gen and my sales team converts travel.

in order to get these results i have continuously gone manual rather than advatage.

placements are always manual - i monitor the placement breakdown. where it gets spent most and avoid the rest.

after years of testing i personally do not prefer instagram placements, the intent in instagram compared to facebook is very different and the audience im looking for older boomers with alot of extra cash to spend. i find that i get the right audience in facebook rather than instagram. i feel this may change according to the destinations i sell or in a few years this may shift.

Audience is always manual, Ive had issues with advantage audience going towards the wrong type of people. example the alogrythm pushes my ads towards people who hate a country/destination/government/politics who immediately spew hate comments and engagemnt rather than people who want to travel to that destination. andromeda cannot differentiate between haters and buyers. it assumes any kind of quick response is good response (personal take). hoping down the road they fix this.

creative and ad copy - i make sure there are keywords guiding the algorythm towards the right audience.

along with this being up my sales teams ass all the time make sure they deliver above and beyond waht is required making everyone earn more.

Reaching out to converted sales and upselling has also become a routine.

the sales team becoming more experienced in what they do has also played a major role.

the synergy of all of these angles working together has definetely helped to gradually increase the ROAS.

Also i recently had a fallout with my business partners and they kicked me out of my BM i created it and built each and every strategy i was naive and after our split came to a agreement of sharing my BM with them. one day i woke up and i was kicked out of my own BM 2 weeks i tried to get it back via meta support and they just said they do not want to get involved between 3rd party issues. has anyone had any sucess going via the IP route to recover BMs?

Overall i feel like perseverence and conviction matters most to make things work and always finding solutions rather than giving up and having faith in "let the algorithm do the heavy lifting".

My daily budget is between $35 and $70 USD. Almost every online guru like Ben Heath or Charley T recommend running one campaign with one ad set and putting multiple ads inside it so the algorithm can consolidate data.

The problem is that Meta keeps spending almost the entire budget on one ad that ends up performing badly, while the other ads get little or no spend which makes it feel impossible to actually test creatives.

I've also tried creating multiple ad sets, but then CBO just picked one ad, gave it around 85% of the budget, and that one performed poorly too. At the same time, everyone says to leave campaigns alone for 7 days before making changes so it feels like I'm just watching money burn.

I'd love some advice on the following:

For those of you spending in a similar budget range, how are you testing creatives without wasting your budget and how many creatives should I be testing in a week? I see the same ads that used to work start tanking quickly but the fatigue is still low.

Also how long do you wait before making changes in your ad account and how long do you let an ad run before deciding to kill it?

What do you do when some ads get almost no spend? Do you separate testing from scaling, or do you test and scale within the same campaign?

What is the best structure that actually worked for you at a low budget and helped you scale with stability?

I've come to the conclusion that Meta's so-called algorithm—or whatever system they're using—has no idea what it's doing. It behaves like a blind chicken, showing ads to any random person who happens to have a phone in their hand with social media open. It's just guessing. Sometimes it heads in the right direction, and then suddenly it starts sending traffic to people who can barely even read. It's terrible. Every single day feels like a game of Russian roulette, just hoping that today it actually works.

Hi FB Ads expert, what is your recommended creative testing and scaling structure? I generally test with ABO and then duplicate the winners in a separate campaign with higher budgets. I think this approach is a bit outdated so I just want to check if anyone has something else to recommend. 🎉

Expected yesterday to perform poorly with the Holiday and all. Was fine. Today 75% of budget has been burned early am with 0 conversions. Anybody else having bad results today?

I've been running Meta ads for a skincare product

and my CPM is killing my profitability. Hoping

someone with real experience can spot what I'm

doing wrong.

THE SETUP:

- Product: Vitamin C face serum

- Price: €34.99

- Campaign type: Advantage+ Sales

- Audience: Women 25-45, broad (no interests)

- Account is clean — no old dead campaigns,

just this one product

WHAT'S HAPPENING WITH CPM:

- Started targeting the US → CPM was €80.

I know the US is the most expensive market,

so I expected it to be high — but that felt

extreme.

- Switched to UK + Australia + Canada →

CPM dropped to €56.

- Problem: from everything I've read, skincare

in UK/AU/CA should sit around €15-25 CPM.

I'm still paying more than double the benchmark.

THE REST OF MY NUMBERS:

- CTR: 2.9% (this seems healthy?)

- CPC: €2.70 (feels high)

- Conversion rate: ~0.5% (this worries me most)

- Total spent: ~€160

- Sales: 2-3

- ROAS: ~0.4 (running at a loss)

WHAT I SUSPECT MIGHT BE HURTING ME:

1. I've edited the campaign a LOT — switched

   targeting mid-flight, paused underperforming

   creatives, changed things every couple days.

   I'm now wondering if I've been constantly

   resetting the learning phase and never letting

   Meta stabilize.

2. My creatives are AI-generated (clean product

   shots). Could this be tanking my relevance

   score and inflating CPM?

MY QUESTIONS:

1. On a clean, broad account in UK/AU/CA, what

   would cause CPM to stay stuck at €56 instead

   of dropping toward €20?

2. How much does constant editing actually hurt

   CPM? If I set one campaign and don't touch it

   for 7 days, will CPM realistically come down?

3. Is a 0.5% conversion rate a store/offer

   problem, or a sign my traffic quality is bad

   because of how the campaign is optimized?

4. Would AI creatives alone be enough to keep

   CPM this high?

I'm not looking for someone to take over my

account or sell me a service — just genuine

insight into the mechanics of what drives CPM

and how to fix it. Still learning and trying

to get this to break even.

Thanks in advance to anyone who takes the time.

Hi everyone,
I run Meta ads for my women’s fashion brand, and I’m trying to understand which setup usually performs better.
Option 1: One ad set with multiple separate ads (each ad has a different video/creative).
Option 2: One ad where I upload multiple videos under the same ad, so Meta automatically chooses which video to show.
Has anyone tested both approaches? Which one gave you better results in terms of purchases and ROAS?
I’m selling dresses, so all the videos feature different outfits but target the same audience. I’m wondering if it’s better to let Meta optimize between multiple ads or between multiple videos within a single ad.
I’d love to hear real experiences rather than just what Meta recommends. Thanks!

Meta seems to keep restricting my account. I desperately need help keeping ads up, based in Canada and only selling within Canada. RUO peptide website.

Looking for insiders - lots of ongoing work available. Any leads?

We're looking to migrate most of our spend off meta and into google. We're looking for DTC experts with strong Google experience to help us rebuild campaigns on Google. Posting here because Meta experience/knowledge would be really beneficial. We're looking for strong people, no agencies and the right agility.

Hi everyone,

​I'm trying to boost/promote an existing post from my Facebook Page that contains an affiliate link. However, I keep getting blocked by this error in Ads Manager:

​"Review 1 error: Partnership ads require that you select both first and second identities (#3867111)"

​The weird thing is, as you can see in the attached screenshot 1000259574.jpg, I have completely toggled OFF the "Partnership ad" option.

​I’ve tried turning it on and off again, refreshing the page, and re-selecting the post, but the error won't go away.

​Has anyone encountered this glitch before? Is it because of the affiliate link in the post, or is there a specific workaround to clear this bug? Any help or insight would be greatly appreciated!

Hi everyone!
Do you know any good courses, YouTube channels, or other resources for learning more about Meta Ads, ad campaigns, and how to run them effectively? I’m looking to improve my knowledge, so I’d really appreciate any recommendations. Thanks!

June was absolutely horrendous. High spend with terrible results. We had to scale down every campaign to stop the bleeding.

Just curious .. Are you seeing better performance now ?

My EMQ's randomly tanked and it seems to be slower. And I have a sale on one campaign but it's not showing the ROAS or the price per purchase which is... odd.

And traffic feels weird and erratic. Profitable but there's this weird vibe idk.

Oh and I've had a 3-4 hour dry spell.

I'm seeing better performance with each passing day. It's still early in the morning , it's currently 8:25 AM in Türkiye, where my store is based.

Hey, I'm super new to Meta marketing and keep running into the same problem. Can you help me figure out why this is happening?

It looks like this account was created or used with an automation that doesn't follow our rules. This goes against our Advertising Standards on Account Integrity.

Examples of things we don't allow

Automations where a large amount of activity is quickly created by a machine

Automations that mimic human activity

Automations which take away from authentic, human activity.

This isnt a normal "my performance is bad post".

This is a "Meta keeps on breaking" one.

I mean how the hell are we meant to scale or pretty much do anything on this broken ass platform???

In the last 30 days i have had the following go wrong:

-Campaigns barely spending anything. And no, this does not even out after a few days.

-Campaigns spending really fast. And spending patterns change to times that doesnt make any sense

-Campaigns spending ALL the budget within a few minutes... quite literally. Report it to support, and they say its "normal". Really?

- CPM and cost per landing page view drops to 1/10th of normal metrics... which leads to trash traffic that makes my normal conversion rate of 5.5-6% drop to 0.5%. I mean, have you ever seen cpms of $0.50c and landing page views at like $0.07c??? I got something like 867 landing page views after only $60 spent. If the traffic converted it would be a different story. The traffic instantly bounces and its really shit traffic. Not even users engaging with the ads. Just clicks

- Caps being completely ignored. Even bid caps. If its bad ads or it cannot get conversions at said cap, it should barely spend. Yet it spends almost the complete budget with cpa way above target. This can still happen with cost caps, but NOT bid caps. The whole point of bid caps is to keep wasted spend at bay

- Ad set level budget limits just removed by itself overnight... three times in a row... so no it was not user error. Its like something happens and some settings just disappear overnight

- This one happens to a lot of people. AI slop gets turned on by itself over and over again even after turning it off multiple times. At this point its useless trying to turn it off

- i constantly have to swop between bid caps, cost caps and lowest cost. Because one of them is always completely broken.

- the ad manager itself is extremely buggy, with a ton of errors consistently.i cannot remember a time it worked fine and smoothly. And its just getting worse as time goes on.

- when last have you tried creating a new ad in the ad manager? It used to take a minute or two. Now it takes forever with all the junk you have to turn off, which then just turns on by itself again. Things become hidden and its increasingly more difficult to set ads up

I also see a lot of personal insta and facebook accounts getting banned. All due to their AI wrongly flagging accounts. Innocent people get banned due to cse and integrity bans. People who i know who run a daycare gets flagged for child s$&ual exploitation. Their AI is rampant and super faulty. Yet they fire thousands of staff and keep digging a deeper whole for themselves because zuck is AI drunk.

How much longer are some of you going to defend this fundamentally broken platform?? The evidence is undeniable.

The algo itself seems to be fine. Its the platform thats buggy and broken and with each roll out of updates things break all over the place. Its been like this for the last year!!

Yet some are not experiencing the issues. Im not sure why. But can we stop denying that something is wrong?

Yes there are idiots who dont know what they are doing and stuck in old ways. But if someone has been doing quite well for like nearly 10 years on the platform through many changes, surely we dont completely turn shit overnight. So no sir, creating more and better ads will not help in this scenario.

We need some accountability from a platform on which we spend so much money on. A bug every once in a while is acceptable. Its normal and one can understand. But the amount of bugs on facebook is unacceptable!

Hi there!

I advertise several lead magnets on Facebook. They relate to different parts of the niche. For example, gesture drawing, quick sketch, landscape painting.

Should I have separate campaigns for each major lead magnets? Or should I just slam it all into one campaign?

Any thoughts appreciated.

Thanks!

HI there! Wanted to get thoughts on my current testing framework and if it should be changed.

I test multiple digital products ($9 price, trying to get ~$15 AOV by improving upsells/downsells).

For each product, I allocate ~$150 budget for testing.

Cold pixel. Purchase/sales objective. 1 Campaign each product, 1 adset, 8-12 ads. Full broad, no targeting restrictions (let andromeda do the targeting)

Each $150 test: 8-12 creatives. Completely different formats/pain points/target personas - all targeted via the creative so andromeda can go after various specific targetgroups).

All 8-12 creatives into one adset. Auto stop-pause ad via meta MCP if no sales after $15 spent and $1+ CPC (so the budget gets allocated to other ads in the adset) & stop-pause if CPC $2+ after $10 spent (means CTR or CPM or both too high, ad not sustainable for my AOV).

Question is: does this framework make sense? How much should I trust meta regarding the specific ad it pushes? Should I remove the stop-pause rules and just fully trust meta with its creative choice, or try to implement the rules so that all ads get a chance at spending?

I've also noticed some creatives getting a couple purchases on first $5 and then spending $20 more and getting none. What does this signal?

I understand that for this kind of budget, testing is hard, since there's not that many sales to statistically judge the performance of the ads. But what kind of early signals (besides purchases) could show that the ad has potential and should be let to run for longer, even if it doesn't it gets 0.2-0.5 early ROAS? Is high CTR + low CPM (resulting in cheap CPC website clicks) a good signal, if the campaign has sales/purchase objective, or can the cheap CPC be misleading?