r/FacebookAds

I run a company in a very unpopular niche so it’s been working amazingly for me for the past year, but it can be very unstable because of the political situation in the world

It has its ups downs, but whenever one product is dead a new product can be published and sold the same day

I’ve been using Meta ads ever since I started the business last October and everything was perfect. It’s a high margin product my cost per lead has always been under £2 my conversion rate on high margin products was over 20% and on the low margin products it was/still is for now around 35% which is phenomenal but this is the power of optimised undiscovered niches

Since last month, my cost per lead keeps increasing astronomically it doesn’t make sense at all especially when these products used to historically get extremely low costs and they were the things that fuelled the business the low margin products sell every day and with that cost I was extremely profitable, but ever since last month the cost has been so high that it’s not even worth it to work on these products anymore it’s at £15! What even is that?!!!

I tried everything. I tried all the fixes. I checked the optimisations the placements every single thing. At the end, I thought maybe I should just make a new ad account and test starting fresh because I don’t know it looked like it made sense…

I tried disconnecting my W/A from the previous business portfolio to connect it to the new one but it kept saying that it’s still linked so I contacted Support and they kept talking to me for 30 minutes and wasting my time and at the end they told me, okay they’re gonna pass me onto another specialist, I kept waiting for this so-called SPECIAList and then I get permanently banned out of nowhere on W/A

I have no way to contact my closed customers if they have an emergency if they have whatever nothing and I tried to appeal and my appeal got rejected and now I don’t have ads anymore and I don’t have a W/A!!! and I’m scared of contacting all of them on the new number because I’m sure that I’ll just get banned again because they’re gonna flag it as spam with their AIIIIIIIIIII I’m sick of them and I’m sick of AI

And before you ask me, why don’t I just shut down the low margin product and continue with the high margin product. It’s because it’s not giving me useful leads anymore for the high margin product. It’s giving me Indian people who never buy this product. It’s just wasting my money and killing my business and killing my income. I was at the highest high and now I feel like I’m at the lowest low and I’m sick of it. I don’t know what to do anymore. Any advice?

We run an e-commerce business across European markets with an advertising budget of approximately €500-700 per day.

We've been running Meta Ads consistently for the past 2.5 years, achieving excellent and stable results. During that entire time, we've never experienced anything like this.

Until recently, our campaigns were generating 20-40 orders per day. However, over the past two weeks, sales have suddenly dropped to just a handful of orders daily.

What's particularly concerning is that our ads are still driving a significant amount of traffic to our website, and Meta continues spending the budget as usual. However, that traffic is barely converting anymore.

We've also seen a dramatic decline in add-to-cart events and initiated checkouts. It's not just completed purchases that have dropped, the entire conversion funnel seems to have collapsed, despite the continued high volume of website traffic.

It almost feels as though Meta has suddenly started delivering our ads to a completely different audience with little to no purchase intent.

Campaigns that had been performing extremely well for months have practically stopped working overnight.

Is anyone else experiencing similar issues in October 2026?

I'm especially interested in hearing from other e-commerce owners who have been running Meta Ads for years and are managing substantial advertising budgets.

Have you also noticed a sudden collapse in add-to-cart rates, initiated checkouts, and purchases despite consistently high website traffic?

I'm trying to understand whether this is an isolated issue with our ad account or something affecting Meta advertisers on a much larger scale.

We had an amazing day on Thursday then everything died overnight. Literal crickets since Friday and performance has not improved one bit.

Not sure if there’s much to do in this situation but still hard to stomach seeing money being drained so quickly while getting little to none in return.

Hey everyone,

I’m planning to run ads for my mobile apps in three different countries.What’s the best way to structure my campaigns?

1. One campaign with all three countries in a single ad set?
   2)One campaign with a separate ad set for each country?
   3)Three separate campaigns, one for each country?

Which approach would you recommend for better performance and optimization? Thanks in advance!

Hi everyone! I am running ads for a brand that targets women over 60. They sell home workout programs. At the ad set level, I set the target to women aged 60+. Leaving no targeting on the interests.

The average CPM is 250 USD or more, and the click-through rate is 4-6%. The average CPC is 4 USD.

With these numbers, the brand is barely breaking even. How can I improve the CPM so I can get good traffic at a better cost?

Why am I getting these insane CPMs?

Thank you in advance for your help!

A few of my campaigns are doing better than yesterday. Still seeing really bad traffic and atcs really low last few days. Any improvements on your end?

I have been advertising on Meta for years and I'm starting to question the legitimacy of the Meta marketing pros.

I've had two seperate experiences where the marketing pros emailed me with deceptive claims.

The first was in September. A Meta Marketing Pro emailed me claiming he'd personally reviewed my advertising account and identified all these issues with my campaigns

He named a completely different business. It wasn't even my company. I replied telling him he'd got the wrong business. Never heard back.

2nd time was in October, another Meta marketing pro emailed me claiming they had noticed issues with my ads and wanted to get on a call to fix them.

I replied asking for the ad ID of the ads with issues, He never replied.

So that's two separate Meta Marketing Pro representatives claiming they've identified problems with my advertising, yet the moment I ask a basic question or point out something wrong with their claims, they disappear.

Anyone else experience this type of behaviour from meta marketing pros?

Hi, I have a small business and wanted to start running ads on Instagram. Of course, I need to be connected to the horrendous Meta Business Suite.

I was never able to run any form of ads and my payment account is disabled. It shows "payment failed", but I never made any payments (because I was/am not able to!).

I was seeking help, but can only chat with the AI chatbot. The Chatbot confirms that nevery any payments were conducted and therefore the reason is false. However, he failed to provide me with any help.

I cannot get in contact with a real human and have been stuck in this loop for weeks now. Is there any chance to solve this issue?

[Something additional happened today, when I tried again:
Shortly after the chat, though, I saw,that I can verify the added payment account. So they charged me 0,90 € and on the transaction details should stand "METAPAY XXXX" (the Xs are a 4-digit number). I don't have a 4-digit number, just "Meta Pay".]

Hi guys,

So I've got a couple 'high performing' ads which I want to continue to do further testing on.

Here are the stats:

1. One has $338 spent with a 1.8 roas

2. One has $111 spent with a 1.2 roas

3. One has $6 spend with a 5.6 roas (lol)

I'm scared to touch number 1 because it's been what's helping my business grow, but also worried about fatiguing (1.7 frequency). Let's say I wanted to test variables like advantage placement vs manual, or advantage creatives vs all of them off, would I be screwing myself by touching it and messing around?

If I take the ad number 1, and duplicate it into a new campaign with 2 ad sets testing different landing pages, SHOULD I end up with roughly the same results as now?

I'm sorry if I'm not being clear enough, this is still new to me and I'm sure I'm not making any sense lol. Thanks in advanced.

If you've been running Facebook ads for a while, you've probably copied a campaign or ad setup from a YouTube video exactly. They showed a 4x ROAS while you got a 1x in your ad account.

Or you've been told that Advantage+ is all anyone needs now. So you tried it and watched your results decline.

And at some point someone told you retargeting is dead, right before someone else said it's the most profitable campaign they run.

Most people figure they missed a step somewhere. Usually they didn’t, and neither did the person giving the advice. Their ad account just responds to things differently than yours does.

I’ve been running Facebook ads since 2015 (which is why sometimes I call it Facebook, sometimes Meta), and this is something I call “ad account behavior.”

What ad account behavior actually is

Ad account behavior is how a specific account reacts to the decisions you make in it. Budget changes, campaign types, audiences, creative, all of it. Two accounts can get the exact same change and move in opposite directions.

That's why it's the first thing I figure out with every account, before I start optimizing anything.

The clearest example I've seen of this was with a supplement brand. Their ad account kept getting shut down, so we set up a second ad account as a backup and ran both at the same time.

Both accounts had the same pixel, the same ads, the same campaign structure, the same targeting, and the same budgets.

One account performed best with small budgets on retargeting audiences. The other performed best spending on large cold audiences. Everything we could control was identical, and the two accounts still responded to completely different things.

Where I start in a new account

I know "every account is different" can sound like you're supposed to test every possible setting and hope something sticks. In practice it's a lot more organized than that.

Meta gives you an almost endless number of things you can change. Bidding, placements, audiences, campaign types, ad formats, number of ads per ad set, dynamic creative. But when an account isn’t working, the fix almost always ends up coming from the same five or so areas. I’ve seen the same handful come up over and over, so I know where to look first.

Think about a mechanic when a car comes in that won't start. It could be 20 different things. A good mechanic checks the battery first, then the starter, then the alternator, because after a few hundred cars, that's usually where the answer is. He doesn't pull the engine apart on day one.

Ad accounts work the same way. The common answers get tested first, and the less common ones only come up if those don’t hold up.

The mechanic still has to test the battery before he replaces it, even if he's pretty sure. Same thing here. My experience decides the order I test things in, and the account's results decide the answer.

Most of the common questions that get asked about Facebook ads, like how to scale or whether to use interests or Advantage+, have the same answer: it depends on your ad account behavior.

Once I’ve worked through the five areas below, those questions pretty much answer themselves for that account.

Here's what each one is and where I start with it.

1. Best source of cold traffic

There's no shortage of advice out there saying interest targeting is dead and Advantage+ is the only thing worth running anymore.

In some of the accounts I manage, that's accurate. Advantage+ beats everything, including newer accounts selling niche products where you'd expect to need specific interests. In other accounts, interest targeting wins by a wide margin.

When I take on a new client, I launch interest targeting and Advantage+ at the same time with the same ads, so the targeting is the only real difference. Both get 5 to 7 days, sometimes 14 days, before I judge either one.

If both perform well, I keep both running. Having more than one campaign type working protects the account when one of them drops off.

After Andromeda rolled out, Meta's recommendation was pretty much to put everything into Advantage+. I tested it this way for one client and interest targeting clearly won, mostly because their product appeals to a specific type of buyer. With interest campaigns carrying the cold traffic, that account got to a 4.22x ROAS over the next 6 weeks.

2. Whether retargeting works at all

"Retargeting is dead" and "retargeting is my best campaign" both get posted on here all the time, and both people are usually telling the truth about their own account.

Retargeting is close to a yes or no thing. In some accounts it works and becomes one of the most dependable campaigns running. In others it barely produces anything, no matter how it's set up.

Most of that comes down to who ends up in the retargeting audience. Some accounts build audiences full of people who were close to buying. Others fill up with visitors who were never very likely to buy in the first place.

Retargeting runs from day one in every new account I take on, and it's the quickest of the five to get an answer on. If it works, it stays and gets its share of the budget. If it doesn't, that's the answer for that account, and the budget goes toward what's working which would be cold targeting campaigns.

3. Creative type

You've probably heard that video always beats images, or that UGC is the only creative that works anymore.

Some accounts will run on the same three videos for months. Others need more variety just to keep results steady.

My usual starting order is videos first, then images, then sometimes carousel ads or UGC videos. That order shifts depending on the account's history and the industry, but it's where most accounts start.

In one account, results dipped for a stretch around Andromeda. Going from 3 video ads to 3 videos plus 4 images was enough to get things back on track.

4. Ad spend per campaign per day

How much a campaign needs to spend per day comes up on here constantly, and the answers are all over the place.

Some accounts do their best work with a lean campaign and a few ads. Others perform better with more budget spread across more ad sets. Spreading the budget too thin hurts in every account, but where "too thin" starts is different from one account to the next.

I usually start with one campaign at $60/day with 3 ads in it. From there, I'll test whether $100/day with the same 3 ads holds up, or whether $100/day split across 4 ad sets with 3 to 5 ads in each performs better. Then I’ll test the same setup with $150/day or $200.

Those tests usually tell me pretty quickly whether the account likes its budget concentrated or spread out.

5. Scaling method

The common scaling method is to increase budget on the campaign/ad set level every couple of days, no more than 20% at a time. I believe that is a safe approach for most ad accounts I’ve worked with.

Some ad accounts I’ve seen handle 40% or 50% increases just fine. And other ad accounts I’ve seen campaigns die just from a small increase of 10%.

Duplication is my default when it comes to scaling campaigns. If I want to test a direct budget increase, I do it on a duplicate and keep the original running. That way, if the account doesn't like the increase, the campaign that was already making sales is still there.

The answer can even change within the same account. In one account I worked on, retargeting handled direct budget increases well, while the interest campaigns only scaled cleanly through duplication. That went into my notes for the account as "Scale retargeting with direct budget increases. Duplicate interest campaigns."

Warp up

Once you have an account’s behavior figured out, you stop guessing as much and start making decisions with more confidence. Questions like what creatives to add next, what cold targeting to use for a new product line, or what campaign structure to launch for a temporary sale all get answered by how that account has behaved so far.

It also prepares you for any time you need to open a new ad account. Assume that you’ll need to learn its behavior from scratch, even if it’s the same business with the same pixel and the same ads.

Hope this was helpful. Thanks for reading and good luck!

Confirming: no, I'm not aware of any Meta plan to help small advertisers. Their earnings calls celebrate rising ad prices. Their product direction is more automation, less control. Nothing in their public roadmap says "make it cheaper for businesses."

And you're right — it's not your fault. The auction got pricier, the algorithm changed, privacy killed targeting, creative burns out 3x faster. None of that is on you.

But I'd add one thing: "not our fault" and "nothing we can do" aren't the same. Saturday proved the game is still winnable — just harder, with less margin. That's the whole point of tomorrow's review: figure out if the math works for *you*, not whether Meta's going to save us.

Hi guys I’m part of a marketing team in Australia for a company and our Facebook accounts just got suspended. There’s no reason provided other than we committed a violation. I would really appreciate some help with this if anyone can help me get this sorted I will really appreciate it. Pls text me if you feel like you can help .

Kind regards

I recently started my photography business back up after a 6 year hiatus, and my Back to School event (that would usually book up quickly) completely flopped.

(I’ve still been working in that time, it’s all just been word of mouth).

I get that people have less expendable income these days (I expected to have less people show). I get that it can be slow going getting a business back up and running again. I know it’s not just Facebook working against me here.

However on my first post, just gauging interest, I had more than 30 comments. Then once I had the dates and price list planned, there was nothing. I spent $50 to boost my ad, and I only got four likes and two comments. I booked 2 sessions and won’t break even with my expenses.

Meanwhile, I can’t log on without being bombarded by AI ads for dubious products that may or may not actually exist, and I rarely see anything posted by a human I actually know. I used to watch reels, but I can barely get through one without an ad interrupting it.

I can hardly see the point in even using the app anymore, never mind try to run my business with it. What an absolute waste of time and energy.

Honestly, I don’t understand what’s going on with Meta Ads anymore.

I run an online store that generated €1.5 million in revenue in 2 years. The product works, it solves a real problem, and I’ve had excellent results with Meta in the past. Yet for about a year now, I haven’t been able to get back to consistent profitability.

And it’s not like I’m sitting back doing nothing. I create new creatives almost every day, test new angles, new campaigns, different audiences, different formats… I spend a huge amount of time trying to figure out what actually works today.

But what completely blows my mind is how volatile the results are.

I can launch a campaign and get a 7 ROAS on the first day, then the next day it drops to 1.2, without making any major changes. And sometimes the performance suddenly comes back again.

That’s exactly why I don’t think the problem is simply the product. If my product didn’t work, I wouldn’t be having days with a 7 ROAS.

I completely understand that performance can fluctuate, competition can increase, CPMs can go up, and some periods can simply be worse than others. But seeing performance go from 7 ROAS to 1.2 ROAS within 24 hours, and then randomly recover again, is extremely difficult to understand.

And please, don’t just tell me “let it run for 15 days so the algorithm can learn.” I’ve already done that several times. I’ve let campaigns run long enough to see whether they would stabilize.

The result? The only thing that stabilized was the amount of money I was spending. 😅

After a year of testing, analyzing, changing things and trying to get things back on track, I’m honestly very close to giving up completely.

I’d really like to hear from people who have experienced exactly the same thing:

Have you ever had a period where your Meta Ads were performing really well and then suddenly deteriorated for several months? And for those of you who managed to get through it, what did you actually change to get back to consistent profitability?

meta ads manager version 496.0.0.19.107 is crashing on android after update anyone has this issue?

Anyone seeing improvements?

Usually my performance on the weekends have been pretty good. After monday my campaigns convs have completely fallen apart. Today winning campaigns have zero sales on 60% spend. Todays pretty bad.

Hello,

Is anyone having problems with meta adds manager right now? I can't open it. I already did all the procedures on the case of not working apps and he doesn't open. I have an android. I contacted suppor and the girl that talked to me said hers was not opening either. Anyone else? What else can I do?

Cleaned cache

Uninstalled and reinstalled

Turned off phone

Anyone?

I haven't had any new orders for nearly eight hours!!

I've recently transitioned into pure performance play with over 2 years in purchase driven performance marketing I have been running a broad sales purchase objective like a good boy as everyone in the world is telling me. Tell you what. CPMs are above 60$ sometimes 80$ and ad sets barely come out of learning. Starting to think sales ads are hoax. I'm into beauty and skincare. Thoughts?