r/FacebookAds

Last few days have been pretty brutal. Conversions dropped across 5 camapigns. Todays starting bad. What are you seeing? Seems like a drop off after friday or Saturday

I cannot believe how difficult Meta Ads has become to use... I have encountered numerous errors this week: Ads serving completely differently than they appear in Ads Manager and in preview mode, ads cropping weirdly when serving, random errors when trying to publish ads. It takes me 10 times as long to do anything in Meta as it does on any other platform. I've lost hours this week alone in conversations with support reps and get nowhere.

I'm thinking of recommending some of my clients pull back from the platform entirely. We no longer maintain true control over how our creative serves and it makes agencies and the people running the ads look bad.

I feel like all I see are others complaining about this platform so I know I'm not alone here. Who else is experiencing this?

It's a complete horror, all the indicators are completely knocked down

I’m honestly curious if anyone and I mean anyone is seeing good or exceptional results with Meta right now. Is anyone seeing better results with Google compared to Meta? Meta used to be king, but it just seems like it’s going to completely different direction.

A decent day yesterday, first in fucking months. Now, 10am and zero fucking sales on a brand that did 2,4m last year. They can all get fucked

I'm curious what others have experienced. I'm running 4 to 5 max ad sets within a campaign on a $100 a day budget. Recently reading that it is better to consolidate to 1 ad set. Just looking for some feedback from anyone who does this. Thanks.

Title: Solo operator, 13 days in, $6k closed but leads suddenly stopped — is this platform-wide or is my funnel broken?

Genuinely trying to figure out if this is a “me” problem, an Andromeda problem, or a broken funnel problem. Would love honest input from anyone running lead gen at this scale.
The business:
High-ticket service (avg client $3k AUD)

Australia only, no US/UK yet

Solo operator, funnel goes: Meta ad → landing page quiz → Calendly booking → sales call

The setup:
1 campaign, 1 ad set, ABO

Started at $30 AUD/day, ran 6 days, working well

Doubled to $60 AUD/day on day 7 (7 days ago)

4 active creatives (mix of static and carousel), 3 paused

The results (13 days total):
Ad spend: $438 AUD

Revenue closed: $6,375 AUD (2 clients + 1 paid consult)

ROAS: 14.5x

Booked calls to date: 19 (7 held, some still upcoming)

The problem:
Week 1 (at $30/day): 18 quiz submissions, $9 CPL, 7.5% click-to-lead conversion. Consistent leads daily.
Week 2 (at $60/day): 20 quiz submissions, $18 CPL, 2.75% click-to-lead conversion. Doubling budget got me barely more leads at 2x the CPL.
Last 3 days: Zero real quiz submissions. Ads still spending. Clicks still happening. Just no conversions.
What I’ve verified:
Landing page works end-to-end (tested mobile, IG in-app browser, desktop)

Zapier is clean, no errors in task history

Pixel had a domain allow list issue that Meta support fixed 24 hours ago (Calendly and my landing page were blocked)

Multi-Advertiser Ads was on by default — turned off

Advantage+ Creative Enhancements was on — turned off

Interactive Experiences was on — turned off

One real user DMed me saying the landing page CTA button did nothing when clicked, though it works for me on multiple tests

What I’m trying to figure out:
Is anyone else seeing a sudden lead cliff since ~mid-August? Similar accounts, similar patterns?

When I doubled budget at day 7, did I scale too fast? Click-to-lead cratered as Meta reached wider audience. Reddit consensus seems mixed on whether Andromeda has made small-account scaling harder.

My CPL nearly tripled the moment I scaled. Is this the “audience quality drift” people talk about, or genuinely fatigue on the same creative?

For high-ticket lead gen at this budget (~$60/day), does the 50 conversions/week Meta rule even apply? I’ve been “Learning Limited” since day 1 and it never seemed to hurt performance until this week.

Anyone had luck reverting Advantage+ auto-features and seeing recovery?

What I’ve considered doing:
Launching US market with same creatives (fresh audience pool, but adds complexity while AU is wobbly)

Setting up CAPI via Zapier once Business Portfolio verification comes through

Dropping budget back to $30/day to recover efficiency

Refreshing creative entirely

Not looking for: “just increase budget” advice, or people telling me to enable more Advantage+ features. Meta support already tried both of those and I’m skeptical they solve the underlying issue.
Looking for: anyone running similar scale (high-ticket, sub-$100/day) who’s seen this pattern in the last 4-8 weeks and can share what actually worked to recover.
Any input appreciated. Thanks.

On Maximum Calendar Time Frame Spend and Campaign Metrics Not Showing.

Selecting Same Day Metric Data Shows.

Anyone facing the same issue? On Desktop

Interested in buying a business that’s doing $12m a year in revenur -90% coming from Meta .. profit is roughly $2.5m per annum after everything.

Seller wants 3x annual profit

My biggest concern is that Meta revenue is as good as today - no guarantees that it won’t just disappear overnight as this Reddit is filled with businesses waking up to zero conversions one day with no recourse or recovery path.

What should be realistic value of Meta based businesses post algorithm updates?

Running Meta for a small DTC brand, higher priced stuff so people take a while to decide. About $150/day, one CBO campaign, broad targeting. Been going in circles on a few things and figured I'd rather ask than keep guessing.

Main one is getting spend onto a new creative at all. With CBO the algo dumps basically everything into one ad, and anything I add after that gets pennies and never gets a fair read. I tried ABO and it does spend evenly, but then it just burns the budget whether the ad works or not. Do you put a min spend floor on a test adset inside the same campaign, run a separate test campaign, or is there something better I'm missing?

Second thing is what you actually kill on. My top spender has the best CTR and the cheapest CPM in the account and the worst return. It pulls cheap clicks and cheap orders. Feels like the algo is chasing cheap conversions instead of good ones. Do you cut on CPA, on ROAS, or do you look at what size orders a creative brings in? And do you count that in spend or in days?

Third, how do you tell a dead creative from a slow one. I had one sit at zero for two weeks and then it brought my best order of the month. If I'd pulled it on any normal timeline I would have killed a winner.

Fourth, click vs view. A decent chunk of what Meta reports is view through, and when I look at those same orders in my store analytics they show up as search or direct. Do you make your calls on click only numbers or just trust the default window?

Last one, sample size. At this budget I get a handful of purchases a week and never leave learning. How many purchases do you want before you'll act on a comparison between two creatives?

Not asking how to raise the budget, it is what it is for now. Anything that worked for you at this kind of spend would help.

i’ve been testing different approaches with meta ads lately and curious what others are seeing.

what strategy or change made the biggest difference in your results? audience targeting, creatives, campaign structure, retargeting or something else?

would love to hear what’s actually working for you guys.

This week ive experienced a sudden drop in my performance, until 15th aug it was low, for 3 days sales spiked again doing a ROAS of 3. Been 2 days now performance has dropped so much we’re barely even touching a roas of 2 . Is there any solution to it? Only the ones who can help pls comment, then ones who just have to say that meta isnt worth anything now please dont bother

Thankyou

Do AI UGC are ads work for high ticket B2B audiences? I found a way to make them realistic. Does anyone have experience running AI ads targeted at b2b audiences and do they convert well?

I run ads for a FinTech, still not spending a massive amount, £1k per day. At the moment because it's so early this mostly goes into an ABO testing campaign and CBO scaling was due to launch last week.

But I added two new ad sets into the ABO on 7th August and since then the ENTIRE ACCOUNT just totally imploded. Ads that have been driving £20 CPA for two months suddenly started driving a £250-300 overnight. The new ads were performing terribly. I have since tried to start a new campaign to force a reset, new Ad entities etc but nothing has worked. As far as I can tell tracking is fine (the conversion event can only be done through CAPI, not Browser because of a quirk of their app requiring connection to a third party bank which loses tracking).

Every other metric has stayed consistent - CPM, CTR, CPC, CP1kR. Just the final conversion event.

So, this isn't a post to whine about Meta. It's a call for ideas on what could have caused this sudden implosion. I have been doing this for 12 years and never seen anything like this.

I'm running ads in the UAE, and when someone sends an interested message asking about the product, I reply, but they don't respond. Is it because I'm using my personal number, and it's not a +971 number?

i have a good amount of views (in the last 28 days, I have more than 3M views) on my page, but still I don't earn anything. What can be the problem?

Hey guys I will go straight to the point

I have a clothing shop ( sports clothes ) and the thing that I want from these settings is to get sales

So if you can help me chose the best settings for it I would be thankful

im new to meta ads. i am currently trying to run ads for an Odoo (ERP) Implementor. we have a good offline presence and clients that we are have closed without anything digital

I am having difficulty understanding on what type of campaign i should run and what type of testing should be done before going all in

as i have been running ads for around 14 days the performance was very poor
we have a website but its not polished at all and half of the links on websites are dead so the campaigns were click to wp and we have 29 followers on insta

can anyone please help me out on the strategy for the ads

I recently ran my first Meta ad campaign for a new Instagram page. The page has around 100–150 followers and not too many posts yet. We mainly sell hand-embroidered cushion covers, and right now I’m running a Rakhi hamper campaign,with hampers starting from ₹2,299.

I ran an Engagement → Whtsap campaign at around ₹450/day, with Advantage+ audience, India, 24+ and interests around home decor, interiors, handmade products, gifting etc.

The creatives are a mix of a founder video, hamper reels, static posts and carousels,and the ads clearly mention the price. I’ve also set up a Whtap greeting.

The campaign is delivering, but the first messages I’m getting are mostly completely irrelevant — people offering to make a website, list products on Amazon, marketing services, collaborations, etc. Very few are actually asking about the hampers.

I’ve only spent around ₹400–₹450, so I know it’s too early to completely judge it, but now I’m confused about what the actual problem is.

Is it because I chose the wrong campaign objective? Is it the audience? Is it because the brand is too new and doesn’t have enough trust/social proof yet? Or is it simply too early?

Should I let this campaign run for another 24–48 hours, or should I stop it and try something like Leads → Whtsap?

Also, would you recommend that I focus more on organic content + influencer marketing first and run ads alongside it, or is it completely fine to start paid ads this early?

I basically want to know what you would genuinely do next if this were your campaign and your ₹450/day budge— what you'd keep, what you'd change, and what you'd test next.

Note- We don't have a website yet. And the average product price is 2000

Hey everyone,

I’ve been working as a Performance Media Buyer for about a year, mostly handling Meta, TikTok, and Snapchat campaigns for real estate and e-commerce accounts in my local market. I’ve had solid wins—restructuring messy accounts, fixing offer/inventory issues, and scaling ROAS—but lately, I feel like I've hit a plateau.

The tactics required in my current market are becoming repetitive, and I feel a real gap between what I do daily and how top-tier buyers operate (especially around high-budget scaling, advanced analytics/tracking, and mature international markets).

My main priority right now is purely skill growth and building a stronger portfolio, not immediate income.

I’d love your advice on a few things:

Bridging the Gap: What specific technical skills, testing frameworks, or data methodologies separate a mid-level buyer from a top-tier media buyer?

Gaining Exposure: What’s the best way to get hands-on experience with international or higher-budget accounts? Is pitching free help/audits to busy agency owners or senior buyers a viable path, or is there a better way to shadow experts without being spammy?

Would love to hear how some of you transitioned from local/mid-level media buying to managing complex, high-scale accounts.

Thanks in advance!