r/FacebookAds

Is anyone else seeing crazy high CPMs today? Mine have been creeping up all week over here. Today they just hit a ridiculous level.

Hey guys, i run a clothing brand with a shopify website. Recently heard that you could connect claude w meta ads without facing any ban. Could anyone clear what’s the reality and is it even useful?

I have a custom audience I want to re-target to. But, when I go in to the audience settings there is an option to "Use a saved audience" where I can't select the custom audience I want to use.

Then down below in the same audience settings there is a "include these custom audiences" where I can add my custom audience.

What is the difference between these two settings?

I later realized I can go ahead and create a Saved Audience that is only my Custom Audience and then use it that way, but that seems redundant. Why can't I just add my Custom Audience as the audience I want to re-target to?

I posted a screenshot of the settings below as a comment.

Hello, I have recently made and started a ad campaign focused on conversions, the budget is about 50$ divided between 5 adsets with 3 ads in each.
No ad was rejected and all of them have been "active" for more than 24h, but even after all this time there's still no spending.
Why is that? How long does it usually take for new sales campaigns to start delivering the ads?
Any help is appreciated, thanks.

I started an athletic apparel clothing business recently and wanted to know if UGC videos or Static ads perform better. I have generated most of my revenue from UGC videos but I haven’t really ran statics up to this point. Do statics perform? Do they perform well? Thoughts? Any advice is appreciated thank you!

I've been thinking about this a lot, because I have been in marketing for so bloody long at this point...
Small businesses I am talking to you here.
Big brands are recognisable - you can switch what you're doing every 5 minutes if everyone knows who you are. But they don't, do they? If they spend a fortune on an ad, they are going to use it for a while. And they're going to have one simple message underpinning everything else they do.

Small businesses find it much harder to have the same level of brand consistency. So one ad may not 'match' another. To a consumer, that = 2 different companies.
If you have an ad that cuts through and then create something vastly different, you are almost certainly starting from scratch in terms of any kind of brand awareness.

Given that people often need multiple touch points (7 used to be the rule, but this has increased)to buy from you, having stable touchpoints is getting MORE important, not less.
Meta might be 'rewarding' constant change, but there has to be a case for underpinning this with at least ONE thing that's running long term - even if it's not directly converting - that actually seeps into people's consciousness over time. (And making sure there is something strongly recognisable in that which is carried through to everything else you put out).

Hey everyone!

Looking for an experienced Meta Ads specialist for long-term cooperation.

We're a PR agency managing ~50 clients and we need a reliable freelancer to handle 30-40 Meta Ads accounts on an ongoing basis.

What the work looks like:

• Boosting selected posts, reach & awareness campaigns, traffic to website
• Simple campaign setups — no complex conversion funnels
• Monthly ad budgets around 400 PLN per account
• You'll work with our Team Leaders (they brief you, you execute & report)
• Occasional ad-hoc requests during business hours (9-15)

What we're looking for:

• Good working knowledge of Meta Ads Manager
• Availability during business hours for quick questions
• Ability to prepare simple monthly reports per account
• Ability to prepare basic estimations for new clients

What we offer:

• 100 PLN net per account per month (~3,000-4,000 PLN/month recurring)
• Stable, long-term cooperation
• Clear briefing structure — no guessing what the client wants
• Potential to grow as we onboard more clients

If you're interested, drop me a message with a short intro and a few anonymized screenshots from your Ads Manager so I can see how you work.

Hi everyone,

I'm an engineer that likes to build software and solutions for different things. I've been looking into ecommerce and running ads, then I got the idea of running paid ads for renovation/construction companies. I'm sure a lot of people are already doing this for a specific niche like kitchen renovations, garden rooms, roofing, etc.

My background is Mechatronic Engineering, nothing to do with marketing, but I want to utilize AI as I have a vast understanding of it. I was thinking of hooking something like Arcads/Speel/Heygen, or something up with pictures of the actual past work that was done, creating UGC style ads but for these types of niches?

I'd love to hear the more experienced peoples takes on this idea/style? From my research, UGC ads are mainly for ecommerce/dropshipping right now, but I think they can be utilized for other industries too.

I also would love to know peoples experiences on static vs video ads, does it make much of a difference?

Last question is Meta ads (facebook / instagram) vs Google ads, which would you prefer, why, and what's your overall experience with them?

I work a full-time job, trying to make something big for myself here, don't want to just keep throwing money at it hoping it'll work as I'm not rich, but I also know that scared money doesn't make money.

Just trying to play it smart.

Thank you in advance for any and all help anyone can provide!

Hey everyone, I'm having trouble getting scheduling rules to work properly on my Meta Ads account. I want to stop spending during certain hours of the day, but the rules don't seem to execute correctly (or maybe I'm just setting them up wrong?).

What I need:

• 00:00 to 10:00 every day → no spending
• Friday 00:00 to Sunday 18:00 → no spending

I've tried creating rules but they're not working as expected. I also don't want to turn off campaigns to avoid destroying the learning phase (tried it last weekend, disastrous results 😅).

Has anyone dealt with this before?

Am I missing something obvious?

Any advice on how to properly configure these rules or alternative strategies that have worked for you? TIA! 🙏

PS: I'm also comfortable reducing the spend during those hours instead of completely cutting off the budget, open to any solutions that don't tank performance.

We sell online courses. We have 4 flagship products translated into different languages. Each language version of each product has its own landing page.

1. Sexual Practices for Men - $109

1.1 English version
1.2 Spanish version

1. Sexual Practices for Women - $109

2.1 English version
2.2 Spanish version

1. Vision Improvement Techniques - $49

3.1 English version
3.2 Spanish version
3.3 French version

1. Wealth and Money Attraction - English only - $49
2. Plus 8 other courses that do not perform as well as the flagships. English only, $49 each.

Right now, we use a structure where each product and each language has its own separate campaign. We also do not use a Test/Scale structure. We simply launch new ad sets with new creatives, and if they perform well, we keep scaling them.

This worked quite well for a long time, but since February the results have become very unstable. So besides improving creatives, we decided to optimize the account structure as well.

We want to switch to a Test/Scale methodology (which seems like the right move, correct?), and right now we are thinking about the best structure.

As we understand it, Scale campaigns for the $109 products and the $49 products should be separated.

So one Scale campaign would include these products:

1. Sexual Practices for Men - $109

1.1 English version
1.2 Spanish version

1. Sexual Practices for Women - $109

2.1 English version
2.2 Spanish version

But this raises an important question: is it possible to combine genders and/or languages within the same ad set to give the system more signals and more variation?

Some GPTs tell us that we can combine the men’s and women’s products into the same ad set, but that we should absolutely separate by language.

Others say that we can combine all products, all languages, and both genders into one ad set, which would generate a huge amount of signals for the algorithm.

Our current opinion is that ad sets should be separated both by gender and by language, while using a CBO campaign that decides how to distribute the budget automatically. But in that case, each ad set would receive fewer signals, right?

For Test campaigns, our logic is to use ABO, with separate ad sets for each gender and each language, and then move winning creatives into Scale campaigns.

How would you structure this?

We are primarily interested in the $109 products, but if you also have recommendations for the $49 products, we would greatly appreciate it 🙏

The cross-border e-commerce community is on edge due to the fully upgraded Meta AI risk control system, which is banning over 100 million accounts monthly and pushing the seller ban rate up to forty-five percent. This means nearly one out of every two media buyers is getting hit, and this specific wave features doubled correlation detection intensity that inflicts collateral damage on both fresh accounts and long standing aged profiles. The most frustrating part of this crackdown is that the system notifications remain incredibly vague, leaving many to wake up to permanently restricted main accounts or heavily capped daily spending limits with zero feedback on appeals.

To stay safe, it is essential to understand that the 2026 Meta risk engine relies on multi wave crawlers and AI algorithms to judge whether your account identity resembles a real user. Multi account correlation has become the biggest trigger for bans, as the system conducts cross checks across IP addresses, browser fingerprints, and payment profiles, leading to mass suspensions once a link is found. To protect your business assets, strict isolation and compliance are mandatory. First, new Business Managers must be warmed up for seven to fourteen days with regular browsing and page posts before launching any campaigns. Second, always use antidetect browsers to isolate operating environments and ensure ad creatives match landing page offers perfectly to avoid triggering the circumventing systems flag. Lastly, implement a multi account architecture to split risk, utilizing two or three sub accounts for product testing to keep the main account safe. If hit by a false positive ban, submit a concise and honest review request in the account quality section, though permanent restrictions may require professional assistance.

Given this historic wave of AI risk cleaning, how are your Business Managers and ad accounts holding up lately? What specific tools or warm up checklists is your team relying on to bypass the strict device fingerprint correlation? 

Hello everyone, thanks for taking the time to read this, to cut it short i just started my own business all good, didn't steal anyone's content, didn't fake anything, all legit i make my own pictures and reels/video, stories as well, all was good then i ran ads, all went well then all of a sudden i get banned for automation? Which i didn't do at all, my page is small i have 41 followers and all of them are people i know and they're showing me support, i got banned and sent an appeal with nothing in return, they say it'll take 48h yet they send me an instant review even when i go to the support home i find nothing, idk what to do like is there anyone i can contact concerning this because i know for a fact i did nothing wrong i was legit and everything, can anyone please help me..

Hey everyone! Ive been running a clothing business for the past 8 months through a shopify website. Running ads through meta. My pricing is pretty decent for the starting avg being 1100 . However i havent been able to get orders consistently. Till date i have an overall roas of 0.8. So far to the customers ive sold to, 90% reviews ive got positive for my products. My website’s good . Recently ive been starting to go heavy on ugc as well, paid collabs . But still struggling to get 1-2 orders a day. Does everyone face this or is it just me? Some help would be really appreciated

We are running some new campaigns and they are currently running at breakeven. I have never let campaigns just run before ive always ripped into them, bidding, creative etc. If we are to leave a breakeven campaign running is it possible that position will improve over time for anyone who has just left them running before and may know? Otherwise I feel like its time for rapid creative testing.

Hey everyone, I recently got some great advice here regarding Offline Conversions and it made me analyze my agency's current budget allocation. I’d love your input on whether I should completely turn off my Traffic campaigns.
Here is the exact context of my brand:
• Niche: Women's Evening Wear & Plus Size Dresses (Relatively high AOV).
• Seasonality: We are highly seasonal. Because we focus heavily on weddings and special events, winter is very slow, but our sales 3x in the summer. We are entering our peak season right now, so optimizing every dollar is critical.
• Sales Funnel: 70-80% of our sales do NOT happen via credit card on the website. Users click to IG D M or Whats App , our sales team chats with them, and closes the sale manually.
• Data Feedback: We are implementing weekly Offline Conversions (CSV uploads) with Name, Phone, and Order Value to train the algorithm with actual buyers.
Here is my actual ad account data (converted to USD for context):
Right now, my agency has split the main budget into two core areas:

1. Click-to-Message Campaign: Spent $3,051, generating ~9,450 conversations (CPA: $0.32 per message).
2. Traffic Campaign (Profile Visits/Link Clicks): Spent $1,142, generating ~70,300 clicks/visits (CPC: $0.02).
   My dilemma: $1,142 is a massive chunk of the budget. I strongly suspect that this Traffic campaign is just burning money by feeding us "window shoppers", accidental clicks, or bots. Since Meta optimizes purely for the cheapest click, the intent seems super low, and it just clogs up our WhatsA pp line with people asking "price please" and ghosting.
   Given that we are entering our 3x peak summer season and strictly trying to train the algorithm with actual buyers using Offline Conversions, shouldn't I just kill this Traffic campaign entirely and shift that $1,142 budget directly into the "Send Message" or "Sales" objectives?
   Do Traffic campaigns serve any real purpose in a Click-to-Chat funnel like this, or is that $1k+ spend just a vanity metric trap? Thanks in advance!

Been running Meta for an HVAC company in Texas (Dallas and San Antonio) and I'm in full crisis mode. Client is angry and threatening to leave and honestly I don't blame them.

Here's everything I've tried:

• $19.95 AC tune-up limited time offer
• New AC installation at $34/month financing
• Before/after static images
• AI generated images
• Real job site photos
• Spanish AND English creatives
• Energy bill savings angle
• Free inspection angle
• Health/air quality angle
• Buyback program ($100–$1,000 for old units)

Budget is $80/day, DFW and San Antonio. Broad targeting, instant forms, all running in the same ad set with creative diversity.

Result: barely any leads, CPL is terrible, client is pissed.

The market is brutal, Texas HVAC is one of the most saturated markets in the country right now and every competitor is running the same free inspection and financing offers.

I just recommended the client film two videos, real tech on camera, authentic, no AI, and I'm hoping that shifts things. One angle for tune-ups, one for installations. Fingers crossed.

Has anyone cracked HVAC on Meta in a competitive market? Genuinely open to anything at this point.

Hello everyone, I am running the Meta ads for my dentist, and I realize that there seems to be some problem with the Lead pixel event not firing. It seems there are some restrictions in terms of tracking in the field of healthcare.
So now I am puzzled as to how I should optimize form fills.

Meta showing this message.
Data sharing restrictions applied

One or more websites or apps are in categories with data sharing restrictions. Specifically, certain standard events are blocked and your data source(s) are in a core setup. If you think that the categories haven't been applied appropriately, you can request a review.

Business page was falsely reported, which triggered my personal profile and Instagram and any other attached assets to be suspended. Pending review but taking days so far. Anyone had luck fixing it?

If I wanna group few markets in one ad set, there's no way to allocate certain % of the budget to each market, correct?

Quick note: Please don't message me pitching your services.

I have a reasonably successful ecommerce business selling specialty software. Our only ad spend is on Facebook/Instagram, which has been the case for about 8 years. We've worked with various agencies but typically what happens is our ROAS sits at around the same number and I realize we are spending $X,000 to just tread water. We ended up working with a freelancer who charges $1500/mo plus a small % of ad spend, which for us averages around $13k/mo.

YTD we have a ROAS of 1.77x. This is the most important metric for my business. I don't make decisions based on CPMs, costs per "result" etc, just ROAS. And that's technically profitable, as our margins are good across the board. However it's also not really any better than we've done for the last few years, and every time he has tried to scale us up, ROAS drops.

Because we are in a hyper-specific niche, he is not able to produce creative for us. Every time he has tried the results are just not up to par due to brand voice issues or lack of technical expertise. I don't really blame him for that, but it means we have to be the ones making the creative, which we don't have a lot of time to do.

This year he has been playing around with different strategies such as bid caps, interest stacks, different campaign structures, testing previously successful ads etc. So he's not doing nothing. But it's also not clear to me if this is necessary work to simply maintain our (decent) results, or if it's more just a bunch of experiments that null out to nothing.

I would not mind cutting $1500-2000/mo out of our monthly spend. I could use that $1000 to pay a specialized content creator to make YouTube videos for us which our audience definitely loves (we have 18k subscribers).

That said, do I want to spend an hour per day mucking around in our account? Or can I basically listen to Meta's recommendations of having a couple broad campaigns all set to advantage +, dump new creatives in every so often, and hope for the best? Any perspective appreciated, thanks in advance.