One Mistake Almost Ruined My Meta ads Campaign.
I had a campaign giving me decent quality leads, but i thought adding more interests would increase volume. so i added a few low-quality/random interests from the same niche.
worst mistake.
Yes, leads increased… but quality dropped badly. lots of useless clicks, low intent leads, and almost no conversions.
For 2–3 months i kept thinking the problem was creatives or videos. after a full audit, we realized those extra interests were attracting the wrong audience.
Switched back to the old targeting strategy and performance improved again.
lesson learned:
more interests ≠ better campaign.
If an interest already works for you, don’t ruin the campaign just trying to increase volume. quality audience matters way more than bigger numbers.