Solo operator, 13 days in, $6k closed but leads suddenly stopped — is this platform-wide or is my funnel broken?
Title: Solo operator, 13 days in, $6k closed but leads suddenly stopped — is this platform-wide or is my funnel broken?
Genuinely trying to figure out if this is a “me” problem, an Andromeda problem, or a broken funnel problem. Would love honest input from anyone running lead gen at this scale.
The business:
High-ticket service (avg client $3k AUD)
Australia only, no US/UK yet
Solo operator, funnel goes: Meta ad → landing page quiz → Calendly booking → sales call
The setup:
1 campaign, 1 ad set, ABO
Started at $30 AUD/day, ran 6 days, working well
Doubled to $60 AUD/day on day 7 (7 days ago)
4 active creatives (mix of static and carousel), 3 paused
The results (13 days total):
Ad spend: $438 AUD
Revenue closed: $6,375 AUD (2 clients + 1 paid consult)
ROAS: 14.5x
Booked calls to date: 19 (7 held, some still upcoming)
The problem:
Week 1 (at $30/day): 18 quiz submissions, $9 CPL, 7.5% click-to-lead conversion. Consistent leads daily.
Week 2 (at $60/day): 20 quiz submissions, $18 CPL, 2.75% click-to-lead conversion. Doubling budget got me barely more leads at 2x the CPL.
Last 3 days: Zero real quiz submissions. Ads still spending. Clicks still happening. Just no conversions.
What I’ve verified:
Landing page works end-to-end (tested mobile, IG in-app browser, desktop)
Zapier is clean, no errors in task history
Pixel had a domain allow list issue that Meta support fixed 24 hours ago (Calendly and my landing page were blocked)
Multi-Advertiser Ads was on by default — turned off
Advantage+ Creative Enhancements was on — turned off
Interactive Experiences was on — turned off
One real user DMed me saying the landing page CTA button did nothing when clicked, though it works for me on multiple tests
What I’m trying to figure out:
Is anyone else seeing a sudden lead cliff since ~mid-August? Similar accounts, similar patterns?
When I doubled budget at day 7, did I scale too fast? Click-to-lead cratered as Meta reached wider audience. Reddit consensus seems mixed on whether Andromeda has made small-account scaling harder.
My CPL nearly tripled the moment I scaled. Is this the “audience quality drift” people talk about, or genuinely fatigue on the same creative?
For high-ticket lead gen at this budget (~$60/day), does the 50 conversions/week Meta rule even apply? I’ve been “Learning Limited” since day 1 and it never seemed to hurt performance until this week.
Anyone had luck reverting Advantage+ auto-features and seeing recovery?
What I’ve considered doing:
Launching US market with same creatives (fresh audience pool, but adds complexity while AU is wobbly)
Setting up CAPI via Zapier once Business Portfolio verification comes through
Dropping budget back to $30/day to recover efficiency
Refreshing creative entirely
Not looking for: “just increase budget” advice, or people telling me to enable more Advantage+ features. Meta support already tried both of those and I’m skeptical they solve the underlying issue.
Looking for: anyone running similar scale (high-ticket, sub-$100/day) who’s seen this pattern in the last 4-8 weeks and can share what actually worked to recover.
Any input appreciated. Thanks.