u/abduelkotsh

Hey everyone,

I’ve been working as a Performance Media Buyer for about a year, mostly handling Meta, TikTok, and Snapchat campaigns for real estate and e-commerce accounts in my local market. I’ve had solid wins—restructuring messy accounts, fixing offer/inventory issues, and scaling ROAS—but lately, I feel like I've hit a plateau.

The tactics required in my current market are becoming repetitive, and I feel a real gap between what I do daily and how top-tier buyers operate (especially around high-budget scaling, advanced analytics/tracking, and mature international markets).

My main priority right now is purely skill growth and building a stronger portfolio, not immediate income.

I’d love your advice on a few things:

Bridging the Gap: What specific technical skills, testing frameworks, or data methodologies separate a mid-level buyer from a top-tier media buyer?

Gaining Exposure: What’s the best way to get hands-on experience with international or higher-budget accounts? Is pitching free help/audits to busy agency owners or senior buyers a viable path, or is there a better way to shadow experts without being spammy?

Would love to hear how some of you transitioned from local/mid-level media buying to managing complex, high-scale accounts.

Thanks in advance!

Hey everyone,

I’ve been working as a Performance Media Buyer for about a year, mostly handling Meta, TikTok, and Snapchat campaigns for real estate and e-commerce accounts in my local market. I’ve had solid wins—restructuring messy accounts, fixing offer/inventory issues, and scaling ROAS—but lately, I feel like I've hit a plateau.

The tactics required in my current market are becoming repetitive, and I feel a real gap between what I do daily and how top-tier buyers operate (especially around high-budget scaling, advanced analytics/tracking, and mature international markets).

My main priority right now is purely skill growth and building a stronger portfolio, not immediate income.

I’d love your advice on a few things:

Bridging the Gap: What specific technical skills, testing frameworks, or data methodologies separate a mid-level buyer from a top-tier media buyer?

Gaining Exposure: What’s the best way to get hands-on experience with international or higher-budget accounts? Is pitching free help/audits to busy agency owners or senior buyers a viable path, or is there a better way to shadow experts without being spammy?

Would love to hear how some of you transitioned from local/mid-level media buying to managing complex, high-scale accounts.

Thanks in advance!