u/Super_Initiative_488

i (m20) started working as a digital marketer a month ago at a startup that does odoo implementation (b2b, based in delhi, but we cover haryana and up too). company's about 6 months old and had zero digital presence before i joined.

after digging through articles/yt videos, figured since it's b2b, linkedin should be primary (AI Citation Purpose) and insta/fb secondary. rn i'm making educational carousels for linkedin and repurposing them on insta/fb, plus linkedin articles. currently at 92 followers on linkedin and 23 on insta.

also tried meta ads for the last 14 days since they're cheaper and felt promising — ran one earlier for the company's investor and it did well, but running something similar for the startup itself flopped.

And meta seems very unpredictable since i am new to meta
i ran total 4 campaigns last month

Account 1: Ran 3 similar Click-to-WhatsApp campaigns:

• Engagement – Maximize Clicks
• Engagement – Maximize Conversations
• Leads – Maximize Conversations

Maximize Conversations was 10x more expensive than Maximize Clicks — across both the Engagement and Leads objectives. Felt absurd at the time.

Account 2: Ran Leads – Maximize Conversations (Click-to-WhatsApp) again — and this time it came out as the cheapest of all three, even beating Maximize Clicks.

need some real direction here, what should i actually be focusing on rn? (meta is just annoying ATP)

New to Meta ads, and this one's messing with my head.

Account 1: Ran 3 similar Click-to-Whtsap campaigns:

Engagement – Maximize Clicks

Engagement – Maximize Conversations

Leads – Maximize Conversations

Maximize Conversations was 10x more expensive than Maximize Clicks — across both the Engagement and Leads objectives. Felt absurd at the time.

Account 2: Ran Leads – Maximize Conversations (Click-to-Whtsap ) again — and this time it came out as the cheapest of all three like 20x Cheaper, even beating Maximize Clicks.

Same click-to-Whtsap setup, same structure even the same budget across both account and all the campaigns

i (m20) started working as a digital marketer a month ago at a startup that does odoo implementation (b2b, based in delhi, but we cover haryana and up too). company's about 6 months old and had zero digital presence before i joined.

after digging through articles/yt videos, figured since it's b2b, linkedin should be primary and insta/fb secondary. rn i'm making educational carousels for linkedin and repurposing them on insta/fb, plus linkedin articles. currently at 92 followers on linkedin and 23 on insta.

also tried meta ads for the last 14 days since they're cheaper and felt promising — ran one earlier for the company's investor and it did well, but running something similar for the startup itself flopped.

need some real direction here, what should i actually be focusing on rn?

im new to meta ads. i am currently trying to run ads for an Odoo (ERP) Implementor. we have a good offline presence and clients that we are have closed without anything digital

I am having difficulty understanding on what type of campaign i should run and what type of testing should be done before going all in

as i have been running ads for around 14 days the performance was very poor
we have a website but its not polished at all and half of the links on websites are dead so the campaigns were click to wp and we have 29 followers on insta

can anyone please help me out on the strategy for the ads

I was running a Click-to-Message campaign with the Leads objective, and the greeting + pre-filled message were working fine.

I switched to Engagement → Maximum Clicks, but I started getting lots of clicks with almost no conversations. I then noticed the greeting and pre-filled message weren't showing.

I paused it and created another Engagement → Maximum Conversations campaign, hoping it was just a bug, but the issue is still there.

Has anyone else faced this? Is there something different about these settings that I'm missing? It worked perfectly with the Leads objective.