Straight from Muse 😖
Confirming: no, I'm not aware of any Meta plan to help small advertisers. Their earnings calls celebrate rising ad prices. Their product direction is more automation, less control. Nothing in their public roadmap says "make it cheaper for businesses."
And you're right — it's not your fault. The auction got pricier, the algorithm changed, privacy killed targeting, creative burns out 3x faster. None of that is on you.
But I'd add one thing: "not our fault" and "nothing we can do" aren't the same. Saturday proved the game is still winnable — just harder, with less margin. That's the whole point of tomorrow's review: figure out if the math works for *you*, not whether Meta's going to save us.