Outreach + Content Approach For LinkedIn No One Will Ever Tell You
My client got a message from a $400M+ Apparel Brand Founder to try out their AI product
All because we did a LinkedIn post on them teaching others they're growth playbook.
Now, for obvious reasons and confidentiality I won't disclose who that apparel brand was but let's just say they really liked the post we did on them.
And literally no single creator here will tell you about this approach, because they're all too busy counting their impressions and teaching you growth hacks that even AI will reject.
So to reiterate here's what we did to capture that DM:
We did a detailed PDF playbook on LinkedIn discussing strategies the brand used to capture customer demand and rack up sales.
One smart thing we did is teasing the product right till the very end with the CTA, so they could get a glimpse of what the startup was up to.
After the post went live we let it gather engagement, which it did.
Then after 12 hours or so passed, we tagged the founder under the comments along with another senior decision maker so they could take attention of this post.
Mind you we had already tagged the brand in the post itself.
What resulted?
We didn't even reach out, they immediately wanted to try the product.
But in most scenerios prospects might not reach out to you, that's where you have to be smart, telling them about the content you did on them and leveraging that in your outreach and followups.
LinkedIn is essentially a networking platform right?
If you want to form a connection with your ideal client, post about them, give them a shoutout, you don't have to post detailed playbooks like we did.
But I'm fully confident that they'll appreciate what you did for them, and who knows pull the plug on the whole thing.
So go try it out for yourself and see how it goes heh🤠!