u/Anna_Karakhanyan

When I was a kid I got lost in a supermarket for like 15 -20 minutes and immediately accepted that this was My New Life Now 😎

I don't now why but my brain turned it into a whole fantasy movie. I genuinely thought I was about to start some magical independent adventure like the main character in a fairytale

You know I wasn't even looking to my parents anymore.Iwas just slowly wandering around the store like GUESS I LIVE HERE NOW

Then my mom found me standing in the toy aisle eating free cheese samples like absolutely nothing happend)))

What's the dumbest thing you did or fully believed as a kid that makes you laugh?

For me it was The Dark Knight, the hospital explosis scene with the Joker, after that scene everything suddenly felt darker, more chaotic and way more serious. It's like felt the movie crossed a line and never relly came back from it after that.

That was the moment I realized the movie was going somewhere way darker than I expacted.

For me it was The Dark Knight, the hospital explosis scene with the Joker, after that the movie stopped feeling like a superhero movie and just turned into pure chaos.

I've been thinking about it a lot lately, and I was wondering if others were seeing it.

The PPC is still working. This is probably the fastest way to capture existing demand. but it feels more like part of something bigger than the whole strategy as it was before.

The strange thing is that buyers are increasingly starting their research on ChatGPT and Perplexity even before they get on Google. and the brands mentioned in these responses are not always the ones with the best SEO or the biggest advertising budgets. A lot depends on whether your brand is naturally mentioned in real conversations, how clearly your positioning is explained in any place where a Master of law can read it, and whether your content is structured in such a way that it can be interpreted by artificial intelligence.

as a result, you get three completely different movements performed simultaneously:

PPC reflects the demand that exists right now. GEO allows you to link to your brand when someone requests recommendations from an AI tool. GSO ensures that the AI truly understands what you are doing and who you are doing it for.

The strangest thing is that they require almost completely different skills, and most SaaS teams are staffed and have a budget for only one of them.

I'm genuinely curious about how people are doing with this. are you still mainly focused on PPC? Are you already thinking about implementing AI? Have you seen any real traffic or registrations coming from ChatGPT or Perplexity yet?

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Noticed that some accounts have recently changed. The quality of traffic seems to be stable. The audience has not really changed. The bid is very good. However, the conversion rate of landing pages that have been strong for more than a year has begun to decline.

At first I thought it was seasonality or attribution. But honestly, I think the actual searcher has changed. The person who logged in to your page today is not the same person who clicked on that result 18 months ago.

Before the click happened, they had already got part of the answer from the AI overview. They already understand the basics, already know the problem, and have compared several options before even reaching your website.
Therefore, when they landed on a page that educated them from scratch, they suddenly felt very slow. There are too many settings. Too much that's why it's important.This page is talking to buyers who arrived earlier than the buyers who actually arrived.

It feels like many landing pages are still built for ai's pre-search behavior, and no one has really adjusted the messaging of this shift.

One thing we have started testing is to move the content of the differentiation and decision-making stages higher on the page. Explain the category less. More answers "Why are you in the other options I already know?"

I wonder if anyone else has noticed any recent changes in customer behavior or landing page effectiveness??

Not even talking about illegal or crazy stuff. Just I mean things people act like are totally normal now even though they clearly make everybody more stressed, insecure, lonely, burn out, addicted, exhausted,whatever.

Could be dating culture, work culture, social media habits,modern friendships, hustle culture, anything honestly.

Feels like there are SOOOO many things people collectively accept now even though deep down most people hate it.

The same exact audience can react completely differently depending on the season. Budget pressure, hiring plans, layoffs, holidays, end-of-quarter stress, economy stuff, all of it changes how people think and buy. Same product, Same targeting. Totally different mindset.

I still see a lot of companies run basically the same messaging all year long and then get confused when performance suddenly drops off.Feels like the brands doing best right now are the ones adapting their messaging to match what customers are mentally focused on during that specific period.

Has anyone else seen certain times of the year completely change buyer behavior even when nothing else in the campaign changed?

The same exact audience can react completely differently depending on the season. Budget pressure, hiring plans, layoffs, holidays, end-of-quarter stress, economy stuff, all of it changes how people think and buy. Same product, Same targeting. Totally different mindset.

I still see a lot of companies run basically the same messaging all year long and then get confused when performance suddenly drops off.Feels like the brands doing best right now are the ones adapting their messaging to match what customers are mentally focused on during that specific period.

Has anyone else seen certain times of the year completely change buyer behavior even when nothing else in the campaign changed?

The same exact audience can react completely differently depending on the season. Budget pressure, hiring plans, layoffs, holidays, end-of-quarter stress, economy stuff, all of it changes how people think and buy. Same product, Same targeting. Totally different mindset.

I still see a lot of companies run basically the same messaging all year long and then get confused when performance suddenly drops off.Feels like the brands doing best right now are the ones adapting their messaging to match what customers are mentally focused on during that specific period.

Has anyone else seen certain times of the year completely change buyer behavior even when nothing else in the campaign changed?

The same exact audience can react completely differently depending on the season. Budget pressure, hiring plans, layoffs, holidays, end-of-quarter stress, economy stuff, all of it changes how people think and buy. Same product, Same targeting. Totally different mindset.

I still see a lot of companies run basically the same messaging all year long and then get confused when performance suddenly drops off.Feels like the brands doing best right now are the ones adapting their messaging to match what customers are mentally focused on during that specific period.

Has anyone else seen certain times of the year completely change buyer behavior even when nothing else in the campaign changed?

The same exact audience can react completely differently depending on the season. Budget pressure, hiring plans, layoffs, holidays, end-of-quarter stress, economy stuff, all of it changes how people think and buy. Same product, Same targeting. Totally different mindset.

I still see a lot of companies run basically the same messaging all year long and then get confused when performance suddenly drops off.Feels like the brands doing best right now are the ones adapting their messaging to match what customers are mentally focused on during that specific period.

Has anyone else seen certain times of the year completely change buyer behavior even when nothing else in the campaign changed?

IDK how to explain that but growing up I feel like adults always seemed like they were moving toward something.Buying house, building a life, actually excited for the future

Now everybody just seems stressed, tired, mentally checked out or trying to survive next couple weeks. Maybe social media/internet FRIED OUR BRAINS or beeing an adult just feels different now but life lowkey feels emotionally flatter than it used to.

It feels like a lot of older playbooks are becoming less reliable.