r/LinkedinAds

Okay so my company sells to other businesses (B2B, Enterprise market mostly) and we finally have budget to try LinkedIn ads. Problem is none of us have run a campaign on there before, we've only done google and meta stuff

From what i've read LinkedIn is expensive as hell compared to other platforms and i really don't want to just throw money at it and hope something sticks

Stuff I’m unsure about:

- lead gen forms vs sending people to our actual landing page? seen people say LGF leads are kinda junk
- targeting by job title vs targeting by function, does it actually matter that much
- what's a reasonable budget to even start testing with without wasting it
- single image ads seem boring, are carousels/thought leader ads actually worth it or overhyped
- also do you set it to max delivery or manually control the bids when you're new to this

we're a tiny team so no agency, just figuring it out ourselves. if anyone's actually run B2B campaigns on here and has learned stuff the hard way i would love to hear it, even just "don't do X" type advice helps a ton

Thanks in advance,

Okay so basically I was considering using LinkedIn ads mainly to fix the demographic of my LinkedIn reach. I've been posting content daily on my LinkedIn. For context I'm an entrepreneur and I recently started a business 12 months ago.

Content has been going quite well but the demographic of the audience when I check the analytics on each post is a completely different demographic to the one I want to be seeing. My ICP is mainly marketing leaders at software and tech companies so I was considering potentially investing in some LinkedIn ads to try and fix that reach.

Let me know your thoughts. Do you know any other way that we can fix this issue?

We're a B2B operating software company, and this is our first LinkedIn campaign with Lead Gen campaign using Document Ads.

$1,500 lifetime budget (31 days)
4 ads (one article per ad)
2-field Lead Gen Form
Audience of ~110,000 operational leaders in the USA
Max bidding

Today is Day 3:

1,043 impressions
3 clicks
0.29% CTR
0 leads
$159 spent

I am now freaking out over these numbers.

I know it's still early and probably in the learning phase, but should I leave it alone or start making changes?

Also, it was my leadership decision to use 5,000+ word articles as the download because they felt operations people would actually read them. Has anyone had success with long-form content like this in LinkedIn Lead Gen campaigns?

Would love to hear what you'd do in my situation.

Hey everyone,

I am an Agentic AI SaaS founder, and we are currently exploring channels for reaching out to potential B2B customers. How has linkedin sales navigator worked for you?? Is it worth the investment??

I would advertise a ms teams plug-in app for carpooling in company .
And I would try to put a bigger amount ( 80/100 euro per day vs 20 euro before ).

Which platform you recommend to me ? Linkedin ads or google ads ?

Hi, everyone!

I’m reaching out to see if you can help me find a solution to my problem.

I offer a service that helps companies investing in ads improve their sales funnel.

I’ve been racking my brain trying to figure out how to automatically and quickly scrape leads to contact.

These leads must have active ads on platforms like Meta, Google, and LinkedIn in order for me to prospect them.

I’ve noticed that there are tools like Apollo that have a filter to check if they have the pixel installed.

I’ve found that many companies have it enabled but aren’t currently investing in ads, so that pixel is from a while ago.

I’m trying to figure out another way to extract B2B companies that invest in ads, but I can’t think of any other way.

I’ve tried Apify but haven’t found anything worthwhile.

Can you think of any other way—as long as it doesn’t involve doing it manually, one by one?

Hello everyone! I’m trying to boost a personal LinkedIn post that’s been performing well organically, but I don’t have the Boost button anywhere.

Context:

Personal profile (not a company page)

Business Premium subscription (annual)

Public video post

The post appears to meet LinkedIn’s eligibility requirements

I don’t see the Boost option on the post, in my Activity, or anywhere else

Campaign Manager only lets me create campaigns using a LinkedIn Page, which isn’t what I’m trying to do

I’ve read LinkedIn’s help articles, but none of the information has been helpful.

Has anyone else experienced this and been able to resolve it?

LinkedIn Lead Gen Forms vs Landing Pages: When lower CPL starts costing you lead quality

LinkedIn Lead Gen Forms vs Landing Pages: When lower CPL starts costing you lead quality