r/LinkedinAds

Hey so I am in B2B niche tech, so niche that just one or two other companies do what we do. Managed data extraction partner as opposed to API specific tools that barely work.

So we are doing ABM where we hope to warm the audience first using Ads - Linkedin ofcourse for company and role specific targetting

LAYER 1: Thought leadership ads to first get engagement

LAYER 2: Engagement marketing

Where we comment and engage with our ICP. Send request, monitor posts, engage genuinely.

We also have a different funnel where we wish to engage with commenters of our competitors. Commenters of our targetted thought leaders. More for awareness and new prospect finding.

Would love to do the same on reddit as where where people show intent in targetted subreddit and main topic areas.

I know linkedin don't have an API and actively blocks bots that monitor. If I have a instream of such opportunities, that's fine. I can go manually comment.

Any recommendations on any tools? Please don't spam with random tools you barely built and trying to sell. I want genuine recommendations from fellow marketers.

So post the two layers, we send a personalized outreach to seal the deal. Any suggestions on this approach?

I spent 55 years supervising construction, mostly hi-rise concrete. Over the last few years I've watched more and more of the tools I used go from a one-time purchase to a monthly fee. Scheduling, estimating, and project tracking are all like that now.

I can see why a subscription makes sense when several people edit the same thing at once, or when the company wants cloud sync and IT support. But a lot of the work is one person with one file. A superintendent building a schedule and issuing it to the trades every week doesn't need a server.

A tool that runs in the browser, that you buy once, and that keeps working on your computer even if the maker disappears, seems reasonable to me for that kind of work. What am I missing?

Do you prefer to pay monthly? If so, what do you get for it that a one-time purchase can't give you? And if you'd rather buy once, what would make you trust a small, one-person maker enough to do it?

Hi,

I am new on LI ads. And I am thinking about running document ads for a lead gen campaign. My question is how many document ads I should run at the same time? Do you guys find what is best practice on document ads?