I need help? What should i do?
We're a B2B operating software company, and this is our first LinkedIn campaign with Lead Gen campaign using Document Ads.
$1,500 lifetime budget (31 days)
4 ads (one article per ad)
2-field Lead Gen Form
Audience of ~110,000 operational leaders in the USA
Max bidding
Today is Day 3:
1,043 impressions
3 clicks
0.29% CTR
0 leads
$159 spent
I am now freaking out over these numbers.
I know it's still early and probably in the learning phase, but should I leave it alone or start making changes?
Also, it was my leadership decision to use 5,000+ word articles as the download because they felt operations people would actually read them. Has anyone had success with long-form content like this in LinkedIn Lead Gen campaigns?
Would love to hear what you'd do in my situation.