Anyone here actually good at LinkedIn ads for B2B? need some help
Okay so my company sells to other businesses (B2B, Enterprise market mostly) and we finally have budget to try LinkedIn ads. Problem is none of us have run a campaign on there before, we've only done google and meta stuff
From what i've read LinkedIn is expensive as hell compared to other platforms and i really don't want to just throw money at it and hope something sticks
Stuff I’m unsure about:
- lead gen forms vs sending people to our actual landing page? seen people say LGF leads are kinda junk
- targeting by job title vs targeting by function, does it actually matter that much
- what's a reasonable budget to even start testing with without wasting it
- single image ads seem boring, are carousels/thought leader ads actually worth it or overhyped
- also do you set it to max delivery or manually control the bids when you're new to this
we're a tiny team so no agency, just figuring it out ourselves. if anyone's actually run B2B campaigns on here and has learned stuff the hard way i would love to hear it, even just "don't do X" type advice helps a ton
Thanks in advance,