I'm unsure about sending cold emails
Hi everyone!
I want to create a cold email service to help marketing agencies get clients.
The problem is that I’m not really sure how to build the system.
Let me explain.
Right now, I offer copywriting services, and every client I’ve landed has come through cold email.
I’ve used my copywriting skills to write a really strong cold email.
I’m getting a 12% reply rate.
What I do is use a template where I change a few lines of text to personalize the message and make it relevant to the person I’m contacting.
I send 10 emails a day, which is very low, I know, plus the follow-up emails. The follow-ups aren’t personalized; it’s the same message for everyone.
The idea is to run cold email campaigns for marketing agencies to help them get more client opportunities.
The problem is that I’m not really sure how to offer this service at scale.
Right now, I look for prospects one by one in a very personalized way. That way, I make sure I’m emailing a real potential client and not just a generic list from a database.
If I offer this service to companies, it would literally be impossible for me to manually find all the leads to email, because it would take way too much time.
I also don’t see how I could personalize the messages that much for the same reason: it would take way too much time.
I’ve also seen that people who do cold email have complex AI systems set up with tools like n8n, Claude Code, etc. Right now, all I use is Instantly and Mailersend, nothing else.
I wanted to ask for help here and see if anyone can give me a bit of a roadmap for what I’d need to do in order to offer this service. I’m quite confused, so here are my questions:
- How many emails should I send per day per client?
- Should I use automations like n8n, Claude Code, etc. to move faster? Which ones are essential?
- If a client hires me, should I set up their own Instantly account with their own domains? How many domains do you recommend? Or should I use an Instantly account where I already have lots of warmed-up domains and assign a set of domains to each client?
- Is there any video/course you’d recommend that teaches a system for offering this service?
Any other advice you can give me would be much appreciated.
Thanks!
P.S. This business may be more common in other countries, but here in Spain there’s practically nobody doing it. That’s why I don’t have much information.