That’s exactly what it sounds like.. I know my shit. I understand consciousness, neuroscience related copy, how each and every words carries a huge amount of sub-context. Exactly what word would trigger what emotion. The list goes on… I still can’t land a client.

I helped a family business go from 0 to 15k followers in less than 6 months (generated 3x local avg income). l've generated millions of views on short-form video across accounts I no longer have.

The problem: I have No portfolio, no testimonials, no social proof. I’m Broke. I Need to make money but I don't know fastest path. Cold outreach drains me. Free audits on Reddit are slow. I don't want to sell courses. I want to sell funnel diagnoses and rewrites.

But I can do basically ANYTHING. Attention catching reels? I got it. Long form scripts? No problem. Landing pages? Ez.

I was thinking of collecting more testimonials so i shot
Some DMs, offering free work. Someone responded and I did the whole 9 yards for the dude:

I showed him EXACTLY how to catch attention by his content (not just the copywriting stuff but the visuals)

How to make his social media videos emotionally resonating

How to make it look like the results of his coaching program were crazier than he made it look like.

How to PORTRAY his coaching program.(eg: you don’t just sell a powerlifting program, you sell confidence so people can love themselves. You sell health so they can live longer and spend more time with their loved ones and so on..)

How to design a sales funnel properly overall, what tactics to use.(eg: don’t sell features, sell results.)

The dude ghosted me.

What would you do to get the first paid client
ASAP? Willing to work cheap at first, but don't want Fiverr/Upwork.

Specific advice appreciated.

Anyone here left the stability of a full-time copywriting job to pursue something more personally meaningful? How did it work out? What advice would you give yourself if you could go back & do it again?

The most obvious pivot here is becoming a full-time consultant, but I'm interested to hear other paths.

For example: an old coworker of mine with a film background quit editing UGC ads to make documentaries. Another moved overseas & does copy direction on a freelance basis for clients all over the world.

What's your version of that?

Curious which phrases feel persuasive in theory but make real readers skeptical right away.

The first time I shared an idea online, I almost didn’t post it. I kept rewriting everything because I thought it wasn’t good enough yet.

The wording didn’t feel perfect.
The positioning felt unclear.
I thought people would judge it or ignore it completely.

But once I finally posted it, the reaction was very different from what I expected.

People gave feedback.
Some asked useful questions.
A few pointed out things that instantly improved the idea.

That’s when I realised spending weeks polishing something in private usually teaches you less than publishing it and getting real reactions.

Especially with writing, feedback exposes unclear thinking much faster than over editing alone. Feels like posting imperfect work consistently teaches you more than trying to sound perfect before you publish anything.

had a prospect yesterday demand a live screen-share while i drafted a welcome sequence because they refuse to trust past work anymore. cant even blame them when the entire market is currently suffocating under chatgpt slop and fake agencies

its getting to the point where being decent at copy matters less than proving youre actually a biological human. I saw a discussion about how freelance platforms might eventually force hardware-level identity verification, like making people scan with a physical Orb from the world ecosystem just to be able to submit a proposal or bid on a job

kinda wild that our biggest hurdle right now isnt coming up with a good hook, but just convincing clients we arent a python script running on autopilot. Spending half my day trying to make my drafts look slightly less perfect so i dont trigger their ai detectors

Since this community has a lot of copywriters and marketers present, i want to know how do you guys usually do copywriting, like what are the things that you want in that copy and what are the things you dont want in that copy? And why?

Like for me i want the copy with an outstanding hook, a flow, fluency, continuity, consistency, tone preference as per the context, specificity, value based, outcome based & written in customer understanding way rather than sounding salesy or pitchy.

I wanna know if there are some more things i can add to improve my copywriting and this would really help :)

I want to learn copywriting on a very tight budget, and I am looking for honest advice from people who have already been through this.

If you had only $50 max to spend, which online course would you choose to start learning copywriting from scratch?

Also, who do you think is the best mentor to learn from for beginners on a low budget?

I am mainly looking for something practical that actually helps with:

- writing better headlines

- understanding persuasive writing

- learning sales copy basics

- improving real-world copywriting skill

- e-commerce website and landing page copy

I do not want hype or overpriced “guru” courses. I would really appreciate suggestions from people who have actually used the course or learned from the mentor.

Thanks in advance.

Crush the fear of getting attacked at night with (Product name)

Your daughter is being chased for the last 2 miles.

But calling for help is like looking for water in the desert.

Not anymore with (Product name)

You don't have to feel regretted every day for not saving that day

You can make your daughter be independent,again.

So that your daughter can walk safely late at night.

Your precious family is $5.99 away from saving them.

----end of copy---

Hello everyone,

Does this copy make you buy the product?

If not, what parts did it make you not to buy?

What are the things you hated in this copy.

But your feedback will provide me learning the right things that will only help write and sell better.

I am a newbie to the skill of copywriting.

I am still learning.

-----

Before removing this post. Read this.

This is a simple request to learn the craft of copywriting.

Only for learning purposes, nothing else.

My goal is to help people improve their lives with copywriting.

I could only learn from feedback. I'm tired of searching the internet which only keeps me from taking the action to get good in copywriting.

Hope this will be read by the mods.

I've been working as a content/copywriter for 5+ years now and I think it's time for me to move on. It's been hard to find clients. My previous ones are turning to AI and don't really wanna hire human writers. Maybe to save money I guess.

I'm just wondering if anyone has any experience moving to maybe just running their own business and writing for it instead. I'm just unsure about solely focusing on writing anymore. Any advice would be helpful and appreciated. Thank you!

Copywriter for 15 years, freelance for 10. I’m a ‘creative’ copywriter and 99% of my work is personality-driven work for household brands. No TVCs and not much OOH. Mainly digital outputs like email, social, web, branding and so on.

I feel like I’ve got some great names and work in my portfolio (new balance, studio koto, amazon, Yoto, Glenmorangie, IRN-BRU etc.)

Maybe it’s just that everyone seems to be opening their own boutique copywriting/design/branding agency but I’m starting to feel a bit stuck. I just don’t see where to go from here. I’m generally getting work via recruiters and tend to stick around at wherever I’m placed at like £350 per day. I’m usually taking around 54k per year (if you do the maths on this its about here because I take care of my kids for part of the working week which is an amazing luxury to have).

Would love to hear thoughts on what next? Copy lead/manager client side or something? I feel a bit like I’ve just been drifting through my career a bit. I know I’m a good writer but I’m not great at building relationships out and long-game stuff.

Any and all points of view welcome.

So I want to become a copywriter but the hardest part for me is the beginning so yeah, I'll get right to it and please help me by giving feedback/s. Thank you!

Product: Notebook

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So yeah, that's it. Tbh, it gave me a little bit of Ick but it's much better to start from here rather than nothing.

Again, would like to give advance gratitude for the feedbacks.

What do you guys use to wireframe website copy so a client can see visually how the content will look? Do you know of any tools which are good for this? I’ve tried Claude and ChatGPT but wondered if there were any others you could recommend. Thanks.

I'm a copywriter with 10 years of experience at a small agency located half way across the country (US) from where I live. As their only copywriter, I do any and all writing needed: all the client work + agency socials and content and biz dev needs. I edit my own work, I direct all messaging strategy for every project. I haven't been promoted or given a raise past the mid-level, generic, "copywriter" title. Additionally, the leadership at this place annoys me -- always changing business strategy, and has this vibe like my job is easy because I can just use AI, or so they think. We have some good clients, and some really low-level, dumb businesses, mostly located in their region, who really don't care about the quality of writing anyway. The good part? I do like the creative team members I work closely with.

Clearly I don't like my job anymore, lol. But do I switch to a slightly lower paying, local, part time gig, and pursue additional part-time, freelance opportunities that are hopefully higher paying to balance it out? That's the question. Right now, I'm just sick of the corporate grind and bullshitting to higher ups, and have been feeling like I want to do something more meaningful in my immediate community, even though remote work has its perks.

In the new part-time gig, I'd probably be responsible for even more, but at a smaller organization, executing all marketing functions on my own. So I'd have to be scrappy. But it's still only 20 hours/week, leaving me time to find other freelance things. And, I would be, ideally, contributing to my local economy/community in a more direct way.

I'm afraid that the crux of the issue is that an agency role comes with a certain level of "prestige" -- in theory -- and working for this little local non-profit association could be seen as a step down.

But hey, maybe that's what I need, to take a step back in order to take a step forward, and to feel more valued as well as purposeful.

Thanks for coming to my chardonnay essay Ted Talk,

a disgruntled copywriter

The problem wasn’t actually my motivation. The problem was…

Sorry , I just can’t carry on writing like this, it’s getting almost physically painful.

For god’s sake, I forgot how bad chatGPT output can be. It was literally (oups…) like playing bad copywriting cliché bingo.

The email it wrote could’ve been a LinkedIn post, and we all know how good these can be…

All that being said, reading that “thing” did boost my motivation. So, I guess the AI god fulfilled its purpose, in a way.

Could I have turned it around and transformed it into a well crafted message ? Most likely, but then what’s the point ?
It would’ve taken almost as long and the process wouldn’t have been satisfying at all.

Editing AI copy (it feels wrong writing this) is soul crushing to me.

That’s all, you can resume your day now, and make the most of it.

Go ahead.

I'm trying to get into copywriting and have no idea on how to get started. I've seen there some junior copywriting jobs and wondering as someone with no prior copywriting experience if there is anything I can do before applying for these entry level positions to best show I'm qualified. All I have is a degree in Psychology, which is not automatically getting me hired for anything, but definitely got some transferrable skills.

They ask you to upload a portfolio, are they expecting a junior to have worked with companies before or can it just be mock up projects and maybe examples of work written for the company you're applying for?

Run a business; email marketing for brands. A major aspect is briefing and copy writing, for designers.

I’m want to figure out the best template for both, but haven’t got it down yet. I’m doing nearly everything, and just got into delegating design (but, must heavily edit myself)

When it comes to copywriting, this is one of the time consuming parts - need advice if there is a better way I can be processing it.

Brands have various products, lines, backstories, tone of voice. And it changes, not every thing is on the site or social media. I use Claude, honestly I’m not some Ai guru, i have to put in a lot of time to get a few lines of copy that align with the brand/intent. I am picky, and type A.

Is there a better way? If you have tips or a workflow that I should be doing to get better more consistent results overtime please share.

Freelance copywriter here. I'm juggling 4 clients at the moment — each has a completely different tone. One's a no-nonsense B2B SaaS, another's a warm wellness brand, one's a legal firm, and the last is a streetwear label.

I've noticed I sometimes bleed one client's voice into another, especially when switching between them on the same day. I've tried style guides and notes but it's a lot of manual overhead to maintain.

Curious how other copywriters handle this — do you have a system, or do you just naturally switch gears without thinking about it?

Hello, everyone!

For the past couple of years, I’ve been working as a copywriter in Spain for info-product creators.

After talking to several of them, they’re telling me that the info-product market is seeing declining sales because of the whole AI thing.

People are paying less and less for information and asking ChatGPT, Claude, or whatever AI is trending more and more.

The thing is, I want to get ahead of the curve before things get worse and shake up the industry a bit.

But I have a problem.

I think that these days, there’s not much more profit to be made from copywriting skills by offering services other than managing an info-product creator’s text-based sales strategy.

I could offer my services to marketing agencies. But either they already have AI doing the work for them, or they already have a copywriter on staff, or they offer me laughably low salaries (here in Spain).

I’d like to ask for help here to see if you know of any other sectors where I can offer copywriting services that aren’t in a declining market.

Thanks!!