Most early customers come from conversations, not promotion
One thing I’ve been noticing lately is that a lot of founders try to get users by dropping links everywhere. But the better approach usually feels much simpler.
Go where people already talk about the problem.
Read how they describe it.
Understand what they’re struggling with.
Join the conversation naturally.
That’s where you start learning the language users actually use, what they care about, and what messaging connects with them.
A lot of positioning and marketing becomes easier once you spend enough time listening to real conversations instead of only trying to promote the product. Feels like many early customers come more from understanding people deeply than from running ads immediately.