r/content_marketing

Hello! I’m looking for general advice and tips around content creation on iPhone please. I want to create marketing content/videos for brands and consumers — anything from travel to hospitality, to weddings and events. I’ve also seen people do this and fall into UGC too, which I could be interested in at some point.

So far, all of the equipment I have is an iPhone 18 Pro and a DJI Gimbal 6. Is there anything else I’d need?

I’m also considering next steps to start up a portfolio — how? I was thinking to post on local Facebook pages to take content for free for small businesses, or advertise wedding content creation. Is it normal to turn up with an iPhone?

I’m thinking I’ll also need to create a website/set up an instagram.

Is there anything else I should be thinking about? Thank you so much for your help

Currently, I work in LinkedIn marketing, but I want to understand the impact of good content. Whether it's your websites or social media, does content help you more with bringing traffic, or is it equally responsible for conversion?

This confusion comes from the fact that I'm not able to create conversion through the content, and I see a lot of folks talking about how their good content gets them clients and leads. I'm just trying to understand how responsible your content is for getting you leads, for actually converting.

I used to think that, from a marketing funnel perspective, content helps your audience move from top of funnel to the middle of the funnel, that is, make them interested and consideration stage. I think the conversion part is something that content alone cannot do, but now I'm just very confused about it. I need folks who are working in, or who have worked in, this area of marketing to help me understand this.

Sometimes I spend more time on research than on actually writing the post. It feels productive. Am I overdoing it?

First, I have SO much respect for people who work in social media management. I know it's much more complex than just posting pretty pictures; it requires strategy, planning, attention to detail, and a lot of responsibility. Ironically, as a Gen Z person, I've never been particularly interested in social media in my personal life. But this is different when it comes to an organization I genuinely care about, and I really want to do a good job.

A little background: I'm a junior professional who recently graduated with a degree in Social Communication and Journalism. My experience is mainly in documentary filmmaking, working in production, directing, screenwriting, and photography. I've also volunteered for years because I genuinely believe in contributing to causes that matter.

Recently, I was offered a communications position at a HUGE international NGO on the island where I currently live. It's honestly a dream opportunity. Initially, the role focused on photography and video production, which I'm comfortable with. However, I'll also be responsible for managing the organization's social media accounts, particularly Facebook, X, and Instagram.

So, as you can guess by now, here's the catch: I've never had to manage professional accounts, develop a content strategy, write SOPs (I literally had to Google what that meant 😭), create editorial calendars, moderate comments, analyze engagement, or figure out a million other things.

But I really need and want this job, (specially in this economy lol) and I'm determined to learn as much as I can before starting. I just need some direction.

I've already started taking a course on Coursera, watching tutorials on Youtube, and searching for guides and resources. The problem is that there's SO much information online that I don't know what to learn first, how everything fits together, or how to build a structured learning path. I keep finding more resources, but I still feel like I'm missing everything. I have only two weeks to prepare, and it's becoming overwhelming trying to figure out what actually matters and what I should prioritize.

If you work in social media management, nonprofit communications, or digital communications, I'd be incredibly grateful for your advice.

• If you were starting from scratch, what would you learn first, second, and third?
• Are there any genuinely useful courses, YouTube channels, templates, or free resources you'd recommend?
• How do you actually create an SOP for managing an organization's social media accounts?
• What are the essential skills and tools I should focus on during my first few weeks?
• If you've worked for an NGO or international organization, is there anything specific I should know?

Thank you so much for reading and for any advice you can share. Even a little guidance would genuinely mean a lot ❤️

Hi guys! I’m looking for an AI video editor for SaaS product demos, UGC and montages. I can’t afford to pay for several tools just to find out which one works, so I’d really appreciate some firsthand advice. 🙏

If you’ve actually used one, which editor would you recommend, and why? What worked well, and what did you still need to fix manually?

I already have many ideas about creating good content ideas: share your stories, share your losses not only your wins, tell how your brand helps your target market, something valuable that can solve your target's problems, etc.

But I'm just curious, after finalizing or even before planning your content, what question should the content answer to say that it is valuable and can increase leads and inquiries?

And I’ve realised I’m not actually sure how different I’m supposed to make it.

Right now my brain is basically going, okay… same brand, same product, same post. But should I be changing the way I write it for Facebook?

Like the opening, tone, CTA, how much context I give, even who I’m talking to.

I’ve mostly been taking the Instagram copy and reworking it a little, but that feels a bit too easy

For people who write for both what actually changes for you? Do you treat them as two completely different audiences or is the difference much smaller when you’re writing the actual copy?

Hey guys, so basically I want to start creating content as a means of collecting my interests and putting them in one place. No lie, I want to see how valuable some of my project ideas are, and if anyone finds the implicit theme intriguing enough to stick for a self sufficient venture.

• Research Debate pod casts
  • People have a debate over a topic, while both parties have an open web brower with a place to write notes. The goal is to slow down the debate to allow for a propositional arguments to be claimed, then each condition can be assessed for their trueness by immediately going off and researching it. So the opponent might object a condition and ask for proof, then the claimer can go immediately search for it. Once the claimer presents what they think is sufficient, the objector can assess if their evidence for their condition is sufficient. I envision this unraveling into arguments over what is enough evidence to build an argument on top of, and thats the point.
• EEG series
  • Hyper scanning series
    • When you have an EEG headset on multiple people, and assess when their neuronal oscillations are in sync, or similar metrics are in sync.
    • Would like to tie this in with the research debates
  • Art
    • I rap. I want to see what are brain states that lead to good freestyle/writing sessions
    • Also like playing the piano. Same question
• Social network question embedding(this might be an app not a video)
  • This might be a separate idea for real, but could be cross platform. A plugin for Reddit if there is such a thing.
  • On reddit, you get recommended communities based on your posts, but what about other users with similar posts to your own? Who has a similar embedding space? I want to put people in contact with one another that share a similar headspace
  • I can also see a world where this intersects with neuroimaging measurements like I am thinking above

Like I said, just want a feeler for how people respond to these ideas.

Side note: Im doing a biomedical engineering masters on MRI analyses, so I am trying to figure out how to convince myself this is worth more of my time. Because this vision means more to me than an academic career.