r/content_marketing

I've been talking to a lot of creators lately, I spent 2-3 weeks justing discussing on reddit, and the same frustration keeps coming up, writing is fun, distribution is a nightmare x)

You write a newsletter, then you spend the next hour manually reformatting it into a LinkedIn post, then a tweet, then an Instagram caption. Same content, five different versions, and it eats up time you could spend actually creating.

The worst part is it's not even creative work. It's copy-pasting, adjusting tone, resizing, rescheduling. It's the kind of task that feels productive but really just drains you.

I've been thinking on doing something to solve this personally, like connecting my newsletter and social accounts in 1 place and automates my repurposing and cross-posting while keeping your voice and platform-native feel intact. What do you think about my process ?

I'm curious how people here deal with it. Do you have a system? Do you batch it? Do you just skip some platforms entirely because it's too much? I would love to hear about your current workflows

I'll keep this short because I know everyone's tired of vague income posts. Real numbers, real timeline, nothing held back.

A few months ago I picked up a small pet blog from NicheBlogHub for $199. It had some content, a bit of existing traffic, nothing impressive. I almost passed on it, seemed too cheap to be real. Kept the existing content mostly as-is, and they replaced the Amazon affiliate tag with mine.

Here's where April landed:

• Amazon commissions: $647
• Creator Rewards bonus: $375
• April total: $1,022

First time I've crossed $1k in a calendar month. I genuinely didn't expect it to happen this fast.

The Creator Rewards seems to be calculated on shipping revenue from referred sales and I don't fully understand the formula. I fell just short of one of the milestones but still got $375. Not complaining.

Commissions were actually higher this month than last ($647 vs ~$550 in March). The bonus was lower, but the total crossed the threshold I'd been watching.

Running totals:

• Paid for the site: $199
• Earned to date: $1,500+
• Net so far: $1,300+

Bought a second site this week. Same niche, similar profile. Curious whether the results are repeatable or if April was a fluke. I'll post an update either way soon.

One thing I’ve been noticing lately is that a lot of founders try to get users by dropping links everywhere. But the better approach usually feels much simpler.

Go where people already talk about the problem.
Read how they describe it.
Understand what they’re struggling with.
Join the conversation naturally.

That’s where you start learning the language users actually use, what they care about, and what messaging connects with them. 

A lot of positioning and marketing becomes easier once you spend enough time listening to real conversations instead of only trying to promote the product. Feels like many early customers come more from understanding people deeply than from running ads immediately.

I am curious if you use separate Notion/Airtable workspaces per client, or some other system and tools. And what falls through the cracks most often?

The difference is whether there's genuine expertise and specificity in the final output. Google can't detect AI writing. It can detect writing that says nothing specific or useful.

What's your experience been? Fully human, fully AI, or somewhere in between?

A few years ago I thought making content was mostly about ideas and actually creating stuff.

Now it feels like half the work is everything around it. Resizing for different platforms, thumbnails, captions, scheduling, checking analytics, reposting clips, fixing small things constantly.

The weird part is I still enjoy the creative side. That part honestly feels easier now.

It is everything around the content that slowly starts feeling like a full time maintenance job after a while.

Curious if other people here started feeling this shift too lately.

Had an interaction recently with someone leading a festival brand, and it reminded me that audiences connect to PEOPLE before logos.

The way someone speaks, reacts, and carries energy becomes part of the brand itself.

Do you think personality is underrated in marketing today?

Linkedin just announced that they are starting to fight AI slop in posts and answers and the results will be up in comming month!

I think it is awesome move towards the quality that Reddit needs as well.

What do you guys think about it and will Reddit join the fight?

I have written article on my own website ( the website is no longer on Google because I lost my password to the website login email ) my article were about anime

For example

the top 10 anime for beginners

anime to watch on summer

strongest character of all time

These were the titles anime article I wrote so if anyone have work for me I would be very helpful I will write an article for free if you like my article then we can go ahead and work together

I have not used ai to write those articles at that time

So I can write 100% original article or if you don't mind I can write articles with help of ai

Instead of asking for a full article with one prompt, I give the AI:

• Basic info about the topic
• Competitor article links for reference
• Target keywords I researched
• Audience reading level / English grade
• Broad heading structure (H1/H2/H3)

Then I use the output as a draft and manually edit it afterward.

This gives me more relevant and readable content than generic prompts.

Anyone else using a similar workflow?

I want to grow myself as an artist online, I have already been drawing and posting on Instagram under the name kazzybean
But due to my profession I got the idea of mixing education and art, so I created a teacher persona miss Stella.

Miss Stella is going to be an educational persona I’ll use to make animated videos on things like disabilities and different ways of communication and I plan to start it geared towards younger children
(If this goes well I will span out to a second Stella account for mature audiences. Speaking on more mature topics and maybe even making my persona a vtuber model to stream and go live with teaching sessions)

Kazzybean is my main account, I want to make animation memes and draw what I want and maybe even do commissions.
But I want to be able to grow myself art on both sfw and nsfw art pieces.
So that too I plan to make 2 accounts ? Right now my nsfw is on x while my sfw is on Instagram

I want it to be known that my main account is what made miss stella
But also be able to keep what I do between those two completely separate.

My personas/ oc’s that are the faces of the channel are already different have have two different styles, but I want to make this work without it being weird

Think something like diives but if diives made animations using different characters that are educational

I want to be able to post about my educational content on my art account as it’s me expanding out more on my art

Does this make sense? Can anyone help?

I recently took an interest in digital marketing and so completed the Google Digital Marketing & E-commerce certificate. I’ve realised I enjoy the creative side of things like branding, content creation, copywriting, email campaigns, website redesign ideas, customer journey stuff etc etc. I’ve also started building a small portfolio with mock campaigns and website redesign concepts.

Issue is I work in retail in a job I hate, the people there have been making me miserable and I dread going into work. I’ve been applying for entry-level marketing and admin jobs but I’m struggling because everything seems to want experience already.

What path should I take? I’m unsure how to get into it, whether I need to do more courses or anything. Advice much appreciated! Open to anything, whether there’s different ways to get into digital marketing or if other entry level jobs are better suited first.

every webinar is saying aeo is the future but when i strip it down arent we just talking about structured data and quality answers?? my boss wants an aeo strategy but i dont think he even understands what a serp feature is.

i know the delivery method is changing like voice or chat but the fundamentals havent changed that much. i just dont want to rebrand my entire workflow just for marketing hype. if you ignore the hype, what actual action are you taking that you werent doing 2 years ago?

Even the paid AI tools aren’t making things as easy as they promise.

The draft comes out fast, but the tonality is completely robotic, the links are added in weird places, and the formatting never quite matches what I need for my site. I still end up spending a ton of time cleaning everything up.

Then I have to copy-paste the whole thing into Webflow or WordPress anyway. Feels exhausting even after paying for the subscription.

Am I missing on something or is this still the reality with AI content tools?

i’ll start.

i used to think more traffic automatically meant more growth.

now i’m not even sure traffic is the main problem for a lot of businesses anymore.

i’ve seen brands with:

1. huge social reach
2. strong seo traffic
3. good engagement
4. thousands of followers

still struggle to convert consistently. then smaller brands with way less visibility somehow build stronger communities and close more customers.

one thing that changed my perspective was watching how people research now. they do not just trust websites anymore.

they check:
reddit threads.
ai answers.
reviews.
founder posts.
youtube comments.
linkedin discussions.

basically the entire internet becomes your reputation now.

feels like marketing quietly shifted from “who gets seen most” to “who feels most believable.”

curious what changed your mind recently.

what marketing advice feels outdated to you in 2026?

Hey there everyone, I have and iOS app called Glance that lets you create share and follow content on widgets

Looking for a content creator that has expirience promoting applications

Currently
Focusing on the USA and Europe markets so if you’re a content creator in a field relevant and you do payed collabs to post on your feed I’d love to hear from you ☺️

Curious about mistakes that do not feel urgent in the moment, but slowly make the whole content strategy weaker.

I want to know if running ads on TikTok ‘hurts the algorithm’ for pushing subsequent videos like everyone keeps on saying?

For context, I’ve been posting TikToks about 2x a week for a month now on a completely new account. I pretty much went straight into it, with a mix of talking to the viewers, sitting down, standing up, more editing, less editing, I pretty much done it all.

The best organic video was one I was sitting down that was 24s long, other than that I roughly averaged 500-800 views which I guess was pretty good for a new account. On the 2nd video I posted, it was about a minute long and I promoted it, it got 4.4k views which is my highest.

The one after that got 1.6k views and the one after that one was a carousel that hit just below 1k views.

I posted one yesterday at 7pm (my target audience lives in the same country) and after 12 hours, it’s got 264 views which is well below par. It’s a similar style to the one that done well organically but done horrendous.

The editing was better and I felt it was way more engaging.

Arsenal did win the league yesterday (COYG) but does that really affect my video getting pushed THAT much? I was wondering if paying for that ad so early on hurt my account?

Would love some advice.

With AI tools getting better, I’m curious what people are actually doing in real projects.

Are you still paying for fully human-written content, or are you using AI to generate drafts and then personalizing it with real insights, experience, value, and brand-specific expertise?

A few things I’m wondering:

• Has anyone seen AI-assisted content perform well in Google rankings when it includes original insights, expertise, and genuine value?
• Does Google actually care whether content is AI-generated, or does it mainly care about usefulness, quality, and originality?
• In this AI era, is pure human-written content still worth the higher investment?
• If you’ve used AI content successfully, what was your process? (Prompting, editing, adding case studies, human refinement, expert insights, etc.)

Would really appreciate real-world experiences, ranking results, or case studies from anyone who has tested this properly.

[ Removed by Reddit on account of violating the content policy. ]