u/shawnneal158

This is a hell headache for me right now. I’m curious how other teams handle the boring operational part of campaign creative: getting the right client assets, references, past edits, logos, usage notes, and approved versions into one place before anyone starts writing, designing, or editing.

In most I’ve seen, the designed process sounds clean, but the actual process is a mix of Drive folders, Slack threads, old decks, random exports, client emails, and “ask the person who worked on this last time.” It works until volume goes up, people switch accounts, or the client asks for a fast refresh using footage or claims from an older campaign.

For you, where does this usually break first?

• Intake from the client
• Finding reusable past work
• Knowing what is approved vs outdated
• Keeping creative/version history clear
• Briefing freelancers or editors
• Getting feedback back into the same place

I’m less interested in tool lists and more interested in the actual workflow. What do you do today that works better than it sounds, and what still wastes the most time?

I'm building my 3rd startup from scratch with cold email listing. What's the benchmark for cold email open rate? I have two sequences in apollo,

Seq A: 45% open rate, 6% exclude bot.

Seq B: 53% open rate, 5.2% exclude bot.

It's been years since last time I do this by myself, and I didn't have the option of "exclude bot" back then

What is a good benchmark in the era of AI? (I feel 6% exclude bot is too low)

I’m curious (and want to see if I'm doing right) how marketing teams handle revisions on social videos or video ads, especially when there’s a manager/stakeholder on one side and an agency/editor on the other.

For me, a typical video usually goes through around 3 rounds of revisions before it’s approved. That normally takes 2–3 days, sometimes longer if the feedback is vague or comes from multiple people.

I’m trying to figure out whether that’s normal or if our process is heavier than it needs to be.

A few things I’m curious about:

• How many revision rounds is normal for your team?
• Do you review script/storyboard first, or only after the first video draft?
• Who gives final approval?
• What usually causes the most back-and-forth?
• Have you found any workflow that actually reduces revision time?

I’m curious how other marketers are handling this.

When I use AI tools to generate or enhance video, I usually end up in one of two modes: generate everything from scratch, or reuse real footage I already have. The second option usually looks better, especially for social/ad content, but the workflow is messy.

My footage library is not organized well, so finding the right clip already takes time. Then I usually have to cut out the exact moment, compress it, upload it into Gemini / HeyGen / whatever tool I’m using, and if I start a new session or move to another tool, I often have to upload the same clip again.

It feels like the annoying part is not the AI generation itself, but getting the right real-world footage into the AI workflow.

For people doing content marketing with a lot of existing footage: what’s your system here?

Do you organize clips in a specific way, use asset management tools, keep pre-cut clips somewhere, or have some trick to avoid constantly searching/cutting/uploading the same footage?

We just killed the web team. One intern (cs/mba background )was promoted to “builder” role to take over the web, cx support and shop job.

Also, we stopped working with SEO agency, as Gemini is providing better consulting advice than agent and can handle the action items to operators more quickly (most case in 4 hours vs 2days from agent). Then our internal agent can build all the things ( still developed by the intern)

This makes me thinking, team is getting smaller and I don’t need more people (good and bad for sure)

Who’s your next/most urgent hire in the era of AI?

I’m curious how other marketers are using AI when they’re trying to generate ideas.

When you’re asking ChatGPT for campaign ideas, content angles, ad concepts, hooks, positioning ideas, or messaging directions — how much effort do you usually put into the prompt?

I've seen different people doing:

-“Give me 20 campaign ideas for X” and then let the conversation evolve from there

-Spend 5–10 minutes writing a more structured prompt with context, audience, constraints, examples, tone, goals, what to avoid, etc.

I’m asking because I keep seeing 2nd one is doing better for me but lots of my colleagues are still doing 1st

Would be interested to hear:

• What kind of marketing work you use AI for
• How long your first prompt usually takes
• Whether better prompting actually saves time, or just shifts the work upfront
• Any prompt structure you keep reusing

Lately I’ve been feeling pulled back toward real-world footage for social and ads.

Not because AI video is useless. More because so much of it is starting to feel generic, fake and losing trust. The more AI-looking content fills the feed, the more useful actual footage feels: customers using the product, team clips, event moments, founder videos, product shots, webinars, sales calls, behind-the-scenes stuff.

But the annoying part is that we already have a lot of this footage, and it’s painful to find. Old campaign folders, webinar recordings, random Drive links, customer clips, product demos, social exports, event videos… there’s probably useful material in there, but finding the right 5–10 seconds usually takes forever. Sometimes it honestly feels easier to shoot something new than to dig through the library.

Curious how other marketers are handling this. Is falling back a good idea? Are you also leaning more into real footage because of AI slop? And if so, how are you actually organizing or searching your video assets today?