What did you change when refreshing old posts stopped working?
I've been running content for a B2B SaaS for about a year and a half, and refreshing old posts used to be the reliable win. I went through fourteen of our best performers in April, rewrote the intros, added sections, updated the numbers, and about nine of them slid back within six weeks or so. I know refreshes aren't permanent and the SERP moved under us, but this is the first time the updates have made things worse instead of flat.
What did you end up doing differently once refreshes stopped holding?